NSAC Part-Two: The Presentation and Pitch

20 05 2015

By: Ian Arthur (@Ian_CHILDonFIRE)

Upon returning from a much-needed spring break, the Brand 44 North team only had two weeks to prepare their presentation and pitch. During this portion of the class, we were split into three groups. The five presenters, Andrea Larson, Hannah Bostwick, Molly Venturini, Erica Van Riper and Jordan Demeny, needed to start working on what they would say and how.

The production team was tasked with creating a Pandora radio ad, complete with audio, as well as a YouTube submission video that would play during the presentation. Finally, the remaining members were to create the actual Prezi presentation.

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Since our campaign was about connecting our awkward selves from years past, and how those experiences made us a whole lot better today, just as Pizza Hut had done, the presenters came up with the idea to present next to enlarged pictures of themselves from elementary school. Throughout the week before competition, presenters practiced their pitch repeatedly, slowly memorizing their lines. Finally, it was time to get ready for the trip to Minneapolis.

After a four-and-a-half-hour drive, we arrived safely in Minnesota. After a mandatory meeting, we had a couple of hours to get ready for rehearsal. This is when it finally dawned on me that we were really about to do this. All this work was coming together. Student Erica Van Riper said, “It was rewarding to have something to show for all of the hours and work we put into the whole thing.”

The next day we got up early and made final preparations to present. We entered the big lecture hall in the University of Minnesota and set everything up. The presenters did an amazing job giving their well-rehearsed pitch. “The most rewarding experience for me as an advisor is to see the students pitch their campaign,” said advisor Dana Baumgart. Afterwards, we received some difficult questions from the judges, but the presenters answered them with professionalism and confidence. The judges left and it was finally over.

We attended the awards ceremony that night. We did not place, however we were all proud of our effort. “The best thing about this year’s campaign was the grass roots approach the students took to answering the client’s objective,” Baumgart said, “I feel this is the way that many successful advertising campaigns will happen in the future, and I was happy our students stuck with this idea.”

There were some words of advice for future Strategic Campaigns in Advertising students. “Take this class serious but at the same time have fun with it,” Jordan Demeny said, “you and your team are going to be stressed out a lot, but just remember to have fun and laugh and just enjoy the experience of NSAC.”

Van Riper also had some advice, “I would tell them to take the research class as well because I think it’s helpful to be involved in the whole process.”

It is also important to note that students who participate in NSAC receive a copy of the plans book to take to interviews. “The value of the plans book in the interview stage is priceless,” said Baumgart.

Overall the experience was one that none of us will forget. We came together and created something that we can all be proud of, and forged some amazing friendships along the way. Congratulations to Brand 44 North, we crossed the finish line!





Students From UW Oshkosh Compete at National Student Advertising Competition (part 1)

29 04 2015

By: Ian Arthur (@Ian_CHILDonFIRE)

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The National Student Advertising Competition (NSAC) is a yearly competition where teams of students create an advertising campaign for a real-life client. Teams are formed through university advertising clubs on a volunteer basis or they join NSAC as a semester or yearlong class offered at their university. UW Oshkosh, the only Wisconsin school participating in the District Eight competition, offers Strategic Campaigns in Advertising as a semester-long course in the journalism department. It is like a capstone class for the advertising emphasis. As part of the 2015 NSAC team, this process was long and exhausting. However, the experience was one of the most rewarding of my college career.

Spring semester started with NSAC students developing an agency name and designating individual roles. This year the agency name was Brand 44 North, in relation to the latitude of Oshkosh. The team consisted of nine individuals, along with the guidance and supervision of Dana Baumgart and Taylor Boerboom.

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From left to right: Taylor Boerboom, Jake Spence, Ian Arthur, Nicole Kitzerow, Molly Venturini, Erica Van Riper, Hannah Bostwick, Andrea Larson, Dana Baumgart, Holly Schneider, Jordan Demeny, Adam Mohnen

We were provided a case study for this year’s client, Pizza Hut. In past years the case study was fairly large, this year’s was five pages. It was just enough to give us an idea of what Pizza Hut wanted, along with a brief company history, without giving us much to build on. Nevertheless, we took on the challenge, and built our campaign from the ground up. We started by looking at the research done the previous semester by the Research 472 class. The research class spends the entire fall semester conducting primary research on the company and the industry for that upcoming spring’s competition.

The first task, which takes up most of the semester, is creating the plans book. The plans book is around 28 pages and includes industry overview, research, target audience, strategy, creative, budget, scheduling and more. For this campaign, we looked at the research and conducted some of our own, and realized that our target audience should be Millennials, ages 18-34. We then started defining what the core problem was for Pizza Hut.

Our team concluded that Millennials once had a strong connection with Pizza Hut in their childhood, but over time that connection was lost. We also realized that Millennials are extremely nostalgic, and if we could somehow connect Pizza Hut with Millennials’ pasts, we could re-form that lost connection. This gave birth to our tagline, “You have changed, so have we.” Once we had an idea of the problem and how to solve it, it was time to create the advertisements, where we were going to place them, and how much it would cost.

The process of creating the content that went into the plans book was long and tiresome. Our team would meet for six hours on Monday nights and then meet for work sessions during the week. When asked about the challenges of NSAC, student Erica Van Riper said, “The most challenging part of NSAC was staying motivated each week, especially when we started to stay really late.”

On Fridays we would meet for an hour or more to update one another on our progress. As we neared our deadline, we spent entire weekends cooped up in Sage Hall, working in groups and on our own. During these long hours we also got to know one another as individuals and create friendships. Student Holly Schneider said, “The most rewarding part of NSAC was developing relationships with each team member while working in a fast-paced environment; it felt like I was actually working in an ad agency.”

The last week had graphic designers Jake Spence and Nicole Kitzerow working to make sure everything got in the book. Finally, we submitted our book just in time to go on spring break. The relief would not last long though. When we returned from spring break it was time for the second portion of the class—the presentation (coming soon).





Spring Break Options

20 03 2015

Spring break is rapidly approaching and while some people have plans to travel for their week off, many students are staying in the state. Some may be upset about not going far away, but here are a few tips to keeping busy and having fun over spring break even if the vacation is in Wisconsin.

Staycation

Staying home is an underrated way to spend one week off of school. Whether that staycation is in Oshkosh or back home, there are plenty of things to do around town. See a movie, go bowling, read a book, take a walk around town if the weather permits.

Just being home with pets and a home-cooked meal could be all the relaxation needed to recharge before the final half of the semester.

Job hunting

With more than three months off, summer is the ideal time to be working, and spring break is the perfect time to be putting out applications and resumes. Whether students are looking for post-graduation full-time jobs, a summer internship to add to the resume, or even just a part-time job for a little extra cash, the week off is the perfect time to make those preparations.

Take the break from class to use spare time to research companies, look for interesting jobs and internships, write the perfect resume and cover letter, and drop those resumes off in person.

Don’t forget to dress up when dropping them off; the hiring manager could be the one taking the application.

More schoolwork

It’s easy to fall behind during a stressful 14-week semester, so spring break would be an excellent time to catch up on all that missing work. With no class and no other homework, there is nothing to distract you from sitting down and finishing that 400-page novel that the exam is on.

Even working ahead is a good option. Writing papers and reading chapters that are not due for a couple of weeks may be beneficial in the long run when other class work starts piling up, and if the work doesn’t pile up then a little free time in the semester is nice, too.

Whether in Panama City Beach or Oshkosh, spring break can be fun. It just depends on the person to make the most of the options available.





Trivia Winner Week 2

19 03 2015

This week’s winner for the journalism department trivia game was Elizabeth Pletzer, who got all 10 questions correct.

Pletzer is a freshman majoring in journalism and minoring in anthropology. She has an undeclared emphasis in journalism but is leaning toward the writing and editing and visual emphases.

Pletzer said that while she did prepare for the quiz, she still feels like she “kind of just got lucky.”

She said she typically gets her news from The Advance-Titan, links on social media, and other newspapers provided around campus.

Pletzer said it is important for everyone to stay in tune with the happenings of the world.

“Ignorance may be bliss, but knowledge is power,” Pletzer said. “Best to know what’s going on so the power doesn’t all rest in one place.”

“I really like the trivia game,” Pletzer said. “I think it inspires people to know what’s going on around them. And everyone likes a little competition.”

While Pletzer got the most questions right this week, Week 1 winner Jenny Goldade is still in the lead with 18 cumulative points.

Answers are posted in the Reading Room, along with weekly scores and a running tally of cumulative points. This week’s questions are still open until Thursday morning and can be found at this link.





Journalism Trivia Quiz Week One Winner

11 03 2015

By: Nicole Kiefert (@nicole_kiefert)

The journalism department has launched a department-wide trivia competition. Every week an email will be sent to majors/minors with a link to surveymonkey.com where students can answer 10 questions about world and local news, along with questions from periodicals available in the Journalism Reading Room.

The first week’s winner was Jenny Goldade, a journalism major with a writing and editing emphasis and a creative writing minor. She answered all 10 questions correctly.

“I try to stay updated on what is going on locally and around the world,” Goldade said.

Goldade said she gets a majority of her news from postings on Twitter.

“I follow several news sources on Twitter such as CNN, The Associated Press, Wisconsin State Journal and other newspapers so I get updates on my Twitter feed about current events,” she said.

Questions for the trivia game range from news on campus to news throughout the world. As journalism students, it’s important to stay in touch with what’s happening in the world.

“I like the new trivia game,” Goldade said. “It is a good way to test my knowledge on current events and know what is happening nationally and worldwide.”

Answers to the questions and a list of students’ cumulative points are posted every Thursday in the reading room. Points will be calculated and the weekly winner will get a prize. Weekly points will accumulate throughout the semester and the student with the most points at the end of the semester will win a grand prize.

This week’s quiz is at this link and can be completed through Thursday morning.





Welcome to Sarajevo

3 03 2015

Professor Miles Maguire and Fulbright Scholar Mirza Mehmedovic are hosting a screening of Welcome to Sarajevo on Wednesday at 7 p.m. in Sage 1210.

welcome to sarajevo

The movie is about a U.S. journalist in the 1990’s who tried to report the brutality he had seen in the Bosnian war zone. The film will be introduced by Mehmedovic, a Bosnian native, and will be followed up with a talkback session.

“I will probably say a few words about my experience at war because even if I was a child at that time, I remember a lot of things from war and I believe it should be the mission of the people who were in war zones to tell the people,” Mehmedovic said. “I really think it is something terrible, the most terrible thing that could happen to any human being.”

Mehmedovic said the film will be interesting to students who don’t know about the Bosnian war so they can see what happened and how things changed.

“It might be an interesting story to show how silly war in Bosnia was and how terrible it was and how difficult for journalists not from Bosnia it was to understand what was actually happening in Bosnia,” Mehmedovic said. “Because any war is very stupid war. It’s a quite universal story that can be applicable to anywhere in the world.”

The Bosnian war started in 1992 when some countries, Bosnia included, wanted to leave communism and become a democratic country.

According to Mehmedovic, this film took footage of the actual war zone from foreign journalists to use in the film instead of recreating the scenes of killed and wounded as in Hollywood.

“Some of the scenes in that movie are original scenes made right from war, they’re not movie scenes,” Mehmedovic said. “It looks terrible but I think it’s good they used [those] kind of scenes in the movie because that’s the way to show what was actually happening there. Not just Hollywood movie scenes, those are real scenes of real people wounded by grenades in Sarajevo.”

The movie night is being sponsored by the Department of Journalism, Photo Club, UWO History Club, English Club, University Honors Student Association and the UW Oshkosh chapter of the Society of Professional Journalists.





Getting Ready for Summer and Fall Advising

24 02 2015

By: Ian Arthur (@Ian_CHILDonFIRE)

Are you ready for your summer and fall 2015 advising meeting? Advising for the summer and fall semesters is right around the corner. Advising helps you make sure you are taking the right courses and are on track to graduate. Students can start signing up for advising appointments on Tuesday, Feb. 24. Below are some tips to make sure you get the most out of advising.

  1. Sign up for the appropriate time and do it early.

Your advising dates are based on the amount of credits you have completed. There will be colored sheets posted next to journalism advisers’ doors. Make sure you sign up for the proper dates that correspond to the number of credits you have earned. The earlier you sign up the better. An earlier spot will help ensure the classes you need are not full.

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  1. Make sure you come prepared with your STAR report.

Meetings with your adviser only last 15 minutes. Make sure you bring a printed copy of your most recent STAR report. It is available on Titan Web. Advisers will not have a copy of your STAR report and will NOT print one for you. If you do not have your STAR report, you will be asked to sign up for a different appointment.

  1. Have a list or idea of the classes you wish to take.

Classes fill up quickly and are first-come, first-served. If you have heard of a certain class you want to take, write it down. If there are a couple of classes you are curious about, write them down and think of questions you can ask your adviser. Also keep in mind only three journalism courses accept students whose GPAs are below 2.50. If you are unsure whether you meet the requirement, ask your adviser.

  1. Read the e-mails from Cindy Schultz

E-mails were sent out starting Monday, Feb. 23, to journalism majors and minors. The e-mail will tell you how to look up your adviser and total credits earned, as well as specific course requirements and department policies for dropping classes. This e-mail is the most important thing for you to read regarding journalism advising.

  1. Show up on time.

Since you only get 15 minutes it is extremely important that you are on time. Adviser schedules are often tight and the adviser will likely tell you to come back at another time if you are late.

Keep these tips in mind and you will be fully prepared to get the most out of advising. More advising information is also located here. Also, do not forget the journalism department’s Chili Chill-Out is Thursday, Feb. 26, at 4:30 p.m. in Sage 3408. Journalism faculty, groups and students will be there to socialize and answer any questions.








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