Alumna Shares Effective Community Engagement Strategies for Public Relations

by Sherine Johnson (Amber Paluch ‘98) “Knowing what the community values, its motivators, building relationships, and being transparent are key factors for effective community engagement in public relations,” Amber Paluch said as a featured speaker at the UW Oshkosh 50th anniversary celebration in October. Paluch, a UW Oshkosh alumna and Vice President of Community Engagement… Read More Alumna Shares Effective Community Engagement Strategies for Public Relations

Faculty and Adviser Timothy R. Gleason Receives Faculty/IAS Adviser Award

By Taylore Radtke (@tayloreradtke) Dr. Timothy R. Gleason, journalism faculty and student adviser, was selected as the recipient of the 2019 UWO Faculty/IAS Adviser Award presented by the Advisory Council for Comprehensive Academic Advising (ACCAA). This award is given to advisers who assist students in developing and setting realistic personal, social, academic and career goals.… Read More Faculty and Adviser Timothy R. Gleason Receives Faculty/IAS Adviser Award

UWO Students Win Second Place in 2019 NSAC District 8 Competition

By Stacey Packer (@stoce_packer) The University of Wisconsin Oshkosh won second place at the 2019 National Student Advertising Competition (NSAC) in District 8 in Minneapolis last weekend. After eight weeks of research and creative thinking, the 15 students of the Strategic Campaigns in Advertising class developed a fully integrated advertising campaign. This year’s client was… Read More UWO Students Win Second Place in 2019 NSAC District 8 Competition

The Top 3 Things to Consider When Working with Influencers

By: Alison Wintheiser With the rise of social media, viral videos and internet fame, the term “influencer” has grown in use among media professionals and the broader public. Influencers are people on social media who impact the attitudes and behaviors of followers. Public relations professionals increasingly interact with influencers as information is shared online, and as… Read More The Top 3 Things to Consider When Working with Influencers

3 Key Points to Know as a Future Journalist

By: Taylor Mueller https://www.linkedin.com/in/taylor-mueller-public-relations/  The University of Wisconsin Oshkosh Journalism Department celebrated 50 years on Oct. 19 and outstanding young alumni Jim VandeHei, co-founder of Axios and Politico, started the party by leading a candid discussion. VandeHei had breakfast with current UW Oshkosh journalism faculty, students, other alumni, community members and the Neenah High School… Read More 3 Key Points to Know as a Future Journalist