Using Social Media In Your Job Search

22 06 2016

By Jenna Nyberg

We’ve all Screenshot 2016-06-21 21.00.11heard it a hundred times: Be careful about what you post on your social media accounts. In this field more than most, the words you use and the habits you have on social media accounts might make or break your chance at employment. But instead of focusing on what not to do, let’s think about a few ways you can embrace social media to help score the job you want.

Know where to look.

A 2014 national survey by Jobvite found that the most popular social networks job recruiters are using to find employees are LinkedIn (94 percent), Facebook (65 percent) and Twitter (55 percent). In comparison, only 36 percent of job seekers are using LinkedIn to look for jobs. What does this mean? Get on LinkedIn! (And keep an eye out for job postings on Facebook and Twitter, too.)

Include social media links on your resume.

If this makes sense for the types of positions you’re applying for and if you feel confident about your presence on social media, go for it! Providing employers with these links will allow them to get a better idea of who you are, what your voice/writing style is like and how you interact online.

Update your profiles and settings.

According to the same Jobvite survey, 93 percent of recruiters looked at a candidate’s social profile, and 42 percent of the time the content they viewed led them to reconsider a candidate, both positively and negatively. With this in mind, think about maybe making some changes to your accounts, such as a more professional LinkedIn photo, stricter privacy settings on Facebook, appropriate and relevant tweets, etc.

Network your way into a job.

As I’m applying for jobs, I’m finding out that it really is “all about who you know.” Social media platforms are meant to help you make connections with people, so use them to your advantage. Whether it’s just letting people know you’re looking for jobs, connecting with people on LinkedIn or joining in on Twitter conversations, it’s important to get your name out there and on the radar of potential employers. When heading out on your next job hunt, keep in mind all of these ways that you can utilize social media to your advantage. It’s a great way to get ahead of the game!





Internship Spotlight: Creating Your Own Personal Brand

14 06 2016

By Catie Schultz (@CatieSchultz17)

As journalism students, we have it drilled into our heads very early in our courses how important it is to show your voice when creating content, however, it is even more imperative to focus on the creation of your own personal brand. But why is your personal brand so important? By setting the tone in creating your own personal brand, you are setting yourself apart from the competition. You also are creating better job opportunities by evolving your brand, developing better connections with people you work with as well as current and potential clients, generating industry recognition and so much more.

Hayley Rickmeier, a Public Relations and Journalism-Advertising major, wrote an internship newsletter article for Journalism 427: Professional Journalism Internship, outlining her insight on how to create your personal brand to prepare students for internships and life after graduation. Like many students, Hayley didn’t know what her personal brand was and expressed concern saying, “I am basically going to be the same as everyone else who graduates with the same degree. I don’t really know what will set me apart from them.”

To assist in trying to figure out where to start in developing your personal brand, Hayley thought of some great questions to consider. Use these questions to create responses about how you would answer. If you can answer all of these questions, you already have a great start in developing your personal brand.

  • What sets you apart from others and why are you unique?
  • What kind of situations do you excel in?
  • What area would you consider your absolute expertise?
  • What are some of your strongest personality traits?
  • What can you bring to the table in a future career of your choosing?

Another helpful way to gain insight is to ask people close to you about what you are great at. You can learn a lot about yourself by hearing what others think of your work ethic and personality. Paying attention to your social role also is helpful; an example of this would be if you are the person people always turn to for advice or for guidance during group projects, you are a natural leader.

As time goes by and you gain more experience, your personal brand will grow and change. As students, ours will be more goal-oriented until we gain professional experience, and that’s perfectly okay. Employers are looking for a brand that shows you know what you can bring to the table and that you are sure of your skills. For those of you interested in learning about how you can start your personal brand, The Complete Guide to Building Your Personal Brand has excellent information and highlights many ways you can learn how to build and expand your personal brand.

 





The Department of Journalism Passes Accreditation

2 06 2016

By Catie Schultz (@CatieSchultz17)

The Department of Journalism completed an approximately two-year writing and review process to become reaccredited after earning unanimous votes from the members of the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

The department wrote the self-study report during 2014-2015, was visited by a site team in October 2015 and received support from the ACEJMC Committee in March 2016 and the Council in May 2016. The department’s journalism and public relations majors are accredited for the maximum six upcoming years.

The department was evaluated on nine standards:

  1. Mission, Governance and Administration
  2. Curriculum and Instruction
  3. Diversity and Inclusiveness
  4. Full-Time and Part-Time Faculty
  5. Scholarship: Research, Creative and Professional Activity
  6. Student Services
  7. Resources, Facilities and Equipment
  8. Professional and Public Service
  9. Assessment of Learning Outcomes

    Accreditation

    A congratulatory letter to finalize accreditation

Accreditation is beneficial for the department, students and the university. The department has higher standards that it must meet compared to non-accredited programs.

Students benefit from accreditation by the rigorous course-work, hands-on work with faculty and updated technology available to them.

Department Chairperson Timothy Gleason said, “A program doesn’t receive reaccreditation like someone gets a token birthday cake. It is earned through hard work, self-reflection, self-improvement and achieving excellence at every level.”

The site team found the department to be compliant on all nine standards, not a routine finding. Gleason noted, “This gives us a new goal, which is to maintain our top-tier performance that makes us competitive with the other prominent programs across the country.”

 





NEWSPA to Sponsor Journalism Competition for High School Students

18 05 2016

By Catie Schultz (@CatieSchultz17)

The Northeastern Wisconsin Scholastic Press Association is sponsoring a yearlong writing contest for Wisconsin high school students as part of a collaborative effort with the Wisconsin Humanities Council and the Pulitzer Prizes Board.

Rutledge

Raquel Rutledge
Pulitzer Prize winner

Students will be able to submit their own work and have it judged by 2010 Pulitzer Prize winner, Raquel Rutledge from the Milwaukee Journal Sentinel, as well as have the opportunity to win various cash prizes for their winning stories.  Rutledge was the keynote speaker for NEWSPA’s 2016 conference, which kicked off the celebration and unveiled the writing competition.

The winning stories will be announced at the 2017 NEWSPA conference on April 26.The contest will help mark the centennial of the Pulitzer Prizes in 2016, as well as Celebrating Excellence: One Hundred Years of Wisconsin Pulitzer Prize Winners, a program of the Wisconsin Humanities Council that is funded through a grant from the Pulitzer Prizes Centennial Campfires Initiative.

To assist students and their advisers, a 50-page curriculum  guide called “Journalism in the Pulitzer Tradition,” was created by UW Oshkosh Journalism Department members, Barbara Benish, executive secretary of NEWSPA and Miles Maguire, journalism professor and a longtime NEWSPA presenter. The guide was designed to help encourage classroom discussion and give students tips to use for their own reporting projects. It showcases samples of previous prize-winning work in multiple categories such as beat reporting, commentary, explanatory writing, feature writing and investigative reporting, as well as includes potential sources and questions to ask.

This contest is an incredible opportunity to showcase student talent and inspire students to take their writing to a Pulitzer level, according to Benish.

 





Student’s Green Social Thesis Explores Social Media And Sustainability

10 05 2016

By Carissa Brzezinski (@CJBrzezinski)

Soon-to-be graduating Interactive Web Management/ Journalism student, Madeline Fisher, wants to know whether people are engaging in the sustainable behaviors they see on their social media feeds.

Fisher planned to answer this question through her yearlong research project as part of UW Oshkosh’s Honors Program. Seniors within the honors program are required to complete either an honors thesis or senior seminar to graduate. Students pick any topic that relates to their major and have the ability to choose a faculty member to help guide them. Fisher chose Journalism Professor Sara Steffes Hansen to serve as her faculty advisor.

IMG_2287

The official project, Breaking down barriers: The relationship between social media and behavior change within sustainability objectives, includes a formal thesis paper and a digital e-book. Fisher explained how her project explored how people may find sustainable ideas on social media timelines, such as composting, and while liking the ideas, do not act on them.

IMG_2286

Inspired by her two-year social media internship with the Sustainable World Coalition, Fisher was used to followers interacting with sustainable information she posted online.

“Followers were engaging with posts: liking, commenting and sharing the information I was distributing,” Fisher said. “But a thought that kept occurring to me was this: Are people actually engaging in sustainable behaviors in real life? If I’m posting all of this social content, is it really making a difference? Or is it just growing the organization’s follower count?”

Thus her project was born, also known as Green Social (#GreenSocial).

“Maddie did an exceptional job of pursuing an important research topic with practical uses for non-profit organizations,” Hansen said. “She also used creative storytelling and appealing visuals to make her findings informational and interesting.”

Fisher’s research included two focus groups with social media users, and one survey with over 300 respondents. She presented her findings at the Celebration of Scholarship, Honors Thesis Symposia and IWM Advisory Board Meeting.

Fisher is one of the first IWM honors thesis projects for UW Oshkosh, and she will be graduating May 14.

 





Journalism Student Finalists in 36th Annual Photographer’s Forum Contest

4 05 2016

By Grace Riggert (@GraceRiggert)

Six UW Oshkosh students were selected as finalists in the 36th annual Photographer’s Forum College and High School Contest.

Each of these spectacular photos will be featured along with other finalists, winners and honorable mentions in a hard cover book “Best of College & High School Photography 2016.”

36th Annual Photographers Forum Collage

Clockwise from top left: Corissa Mosher, Allison Tetrick, Katie Salzmann, Matt Schulz, Chelsea Phillips, and Emily Conlee.

 

Corissa Mosher’s photo happened to be the first photo she had taken with a camera other than her phone. The picture is of her roommate, Courtney, who appears to be “emerging out of a natural wonderland” in their backyard according to Mosher.

“In reality if the photo was shot a bit lower, you would be able to see the beer cans that have accumulated on the property throughout time,” Mosher said. “If I would have zoomed out just a smidgen, you would have noticed the fact that the natural wonderland she is standing in is really just a fat bush in our unimpressive backyard.”

Despite the less than ideal backdrop, the stunning photo was for the portrait/self-portrait assignment in Media Photo I and submitted to the contest per Dr. Tim Gleason’s suggestion.

“I got a good grade on the assignment and when I got it back, there was a note from Gleason stating something along the lines of: if you do not submit this for the Photography Forum Photo Contest, I will be very sad,” Mosher said. “So I did.”

Other snap shots were part of long-running projects like Chelsea Phillips’s photos, which is part of a series of images she is calling “Inner Demons.”

“The series shows people battling their demons,” Phillips said. “Each portrait of a person is accompanied by a photo of their addiction. The photo that I submitted is the alcohol demon. It signifies that he doesn’t want to be an alcoholic anymore but he can’t stop.”

For others they just happened to be in the right place at the right time.

“The photo I submitted I took while walking near Asylum Point Park, one of my favorite places to go in Oshkosh,” Allison Tetrick said. “I was actually there to create a video for my Journalism 340 blog and saw the butterfly on my walk back to my car.”

All of the photos submitted by our students capture unique moments in time and showcase the tremendous skill the students in our department have. Congrats to the finalists, we hope to see more of your work in the future!





Summer Internships

28 04 2016

By Laurin Krekling (@LaurinKrekling)

Summer is right around the corner. For most students this means school is about to be over, and summer jobs are going to start up. This is also the time when college students can start to look for internships in order to gain real-world experience and foot in the door. Looking and applying for internships can be a very stressful process, but here are tips on making it better.

  1. Start looking early

Internships are usually highly competitive positions with numerous applicants. Summer internships start appearing as early as first semester. It is never too early to apply. You will be able to have more options when you look this early, which will help you find your dream internship faster and create less stress.

  1. Getting involved does matter

Get involved with activities as early as you can. Nothing impresses an interviewer more than seeing the numerous activities and/or executive positions you held within different clubs and organizations. This shows a good balance between school and other interests along with leadership skills and much more. This may open the door for other internships through networking with these activities.

  1. Make sure your cover letter and resume are clean

Nothing will turn off an interviewer more than an unorganized resume and cover letter with a lot of grammatical errors. Your resume, in many cases, will be making a first. Make sure it is well organized, neat, and error free. Have many people look over your resume for mistakes that you may have not noticed. Get plenty of opinions. Also, make sure it matches up with the internship you are applying for. If you are a graphic designer, for example, you might want a more creative resume. Get opinions, make it stand out, and be confident.

  1. Finding your internship

There are numerous ways that you can go about finding an internship.

  • School bulletin boards and department websites will advertise available internship. These include the Department of Journalism internship page and UW Oshkosh Handshake.
  • Ask faculty if they have any connections with surrounding companies.
  • Research companies near you and search their career page. If they do not have one, contact them by email and ask about their summer internship opportunities.
  • Search through internship websites such as internships.com, idealist.org, and experience.com.
  • Look at corporate or organizational LinkedIn or Facebook pages, or search for opportunities for work or networking.
  1. You applied and got the interview. Now what?

So you applied for your dream internship and got a call back for an interview. Many places start off with a phone or skype interview. These interviews should be taken as seriously as an in-person interview. Make sure you are prepared. Dressing the part also helps in building your confidence during the phone interview. Stay relaxed.

The next step is usually an in-person interview. Interviews can be very nerve-racking, but it is important to stay calm.

  • Come to the interview prepared.
  • Dress professionally.
  • Come with extra resumes or cover letters.
  • Be prepares with questions.
  • Know your resume and be able to answer questions about it.
  • Most importantly, be yourself.

Internships are a vital part of kick-starting your career. Experience is what companies search for, and internships will give you this head start. Start searching and hopefully you will land your dream internship this summer.