Career Options for Journalism Graduates

15 12 2017


By Dakotah Armbruster (@Dakotah__A)

As a student who majors in journalism, you may get the occasional, “So you’re going to be a journalist?” Although that may be the perfect position for you, there are a plethora of job opportunities out in the workplace for journalism majors, some that may even surprise you! Below is a list of five of the many jobs that are amazing options for graduates with a degree in journalism.

  1. Social Media Specialist– Social media is a vital key for marketing of a company. Social media specialists communicate with the public through tweets, likes, shares, posts, etc. and build a authentic brand for said company. They can also review analytics sites to see how to improve their company’s social presence. View specialist job postings here to learn more.
  2. Copywriter– Have you seen any advertisements lately? Copywriters are in charge of writing the text for ads and publicity material. Talk about getting your work out there. If you are naturally creative, persuasive and can pack a lot of information into only a few words, this is the job for you. View copywriter job postings here.
  3. Public Relations Specialist– Want to be one of the faces of a major brand? PR specialists create and maintain the image of organizations through various media tactics, all while trying to build brand awareness and inform the public. View PR specialist job postings here.
  4. Creative Director– Let your creativity run wild in this position. With at least five years of previous agency experience, creative directors lead in advertising agencies where they work with graphic designers, marketers, artists, etc. to come up with visions for products being sold. Every brand has a story to tell, and it’s the creative team’s job to let that story be shared with the world. View creative director job postings here.
  5. Editor– Want to oversee the entire process for major publications and send out final drafts of text? With previous experience, editors work at magazines, newspapers or online media outlets. Basically anywhere there’s a story, there’s an editor. View editor job postings here.

The journalism department at UW Oshkosh has many alumni that are in a variety of job fields. Just by checking out the homepage for the department, students can view outstanding alumni from this program and their current position titles all across the United States.


Connect With Fellow UW Oshkosh Journalism Alumni on Facebook

13 12 2017

By Taylor Kuehl (@TaylorKuehlUWO)

Are you interested in tapping into a special network of media professionals that connects alumni and current University of Wisconsin-Oshkosh journalism department students? A Facebook group named UW Oshkosh Journalism Alumni & Students is the perfect place to do so!

Reasoning Behind The Facebook Page

Cindy Schultz, academic department associate, said the Facebook group offers another way for alumni and students who share the UWO journalism experience to connect and share.

“So many of our alumni have had an interest in being involved with the department and helping current students, so we developed this group as a platform where a collaboration could potentially take place,” said Catie Schultz. “We encourage all of our alumni and students to join.”

 Give Me Some Details!

It is a closed Facebook group of 467 members, headed by eleven admins. All journalism department alumni requests for membership are accepted. Members are encouraged to share their photos, experiences and memories related to the journalism department and to engage with other alumni. Students can share happenings and network with alumni. The department hopes the group will grow past 500 members by the end of the year.

Why Should You Join?

  • It’s a place where alumni and current students can interact
  • Internships and potential job opportunities can be discussed
  • Updates are posted from the journalism department
  • Trends and news for journalism, advertising, visual communication and public relations are shared
  • It’s fun to take a trip down memory lane no matter your graduation year

What Would You See If You Joined?

You would have access to content pertaining to upcoming department events, such as guest speakers or the journalism department’s 50th anniversary celebration taking place in October 2018. Modern Monday, Throwback Thursday and Flashback Friday posts are a fun way to create conversation among alumni and current students.



Current journalism department student and admin of the Facebook page, Catie Schultz, shares the successes of current and past students who competed in the National Student Advertising Competition (NSAC)


Leave a comment below if you would like to be added to the Facebook group or tag a friend who may be interested in joining!

Senior Wisdom: Getting to Know Journalism Faculty Members

12 12 2017

By William Waschow

Since becoming a senior at UW Oshkosh, I have reflected on how important it is to find a professor that is right for your learning style. When I first enrolled in the Department of Journalism as a public relations student, I gained insight into each professors’ different and individual style. They differ in their approaches based on how they want to help you reach your own personal goals and in ways that they connect course work to tasks you would do in future jobs. With this guidance, you will find yourself surrounded by a supportive faculty and staff where they provide a clear learning environment, help you understand core principles and prepare you for entering the workplace. Out of the department’s six full-time faculty members and two adjunct positions, I have identified three professors that I have had the experience of learning from in the classroom and I believe these three individuals offer personable approaches to create a professional, supportive learning environment here at the university for students.

Dr. Tim Gleason


When meeting Dr. Gleason for the first time, you will quickly realize not only how passionate he is about his professional work, but also how much he cares about his students. While teaching media photography and several other media studies courses, he brings enthusiasm, excitement, and hands-on teaching for all of his students. He assists students in understanding tools such as Adobe programs and media equipment that are essential tools for the students’ success. Through my personal experience with Dr. Gleason, he does an excellent job making sure every student in the course is on track with the content before going on to the next section or topic. This ensures that each student is fully capable and prepared going forward in class, as well as future classes.

Dr. Kristine Nicolini

Nicolini-Pic-163-pxWhen I first enrolled in one of Dr. Nicolini’s courses in the fall of 2016, I was convinced she was a professor who had multiple years of experience at UW Oshkosh. My perception was based on how clearly she created each class structure, provided an open-door policy and offered great feedback on assignments. As the year went on, I found out that she had an extensive 11 years of teaching prior to coming to the journalism department, along with a career as a public relations professional. As I have been enrolled in many of her other courses, I now realize how much of an impact her professional teaching style will have on my future career in the field of public relations. Whether it is through her honesty in feedback, or helping with the pressure of working with a client, Dr. Nicolini does a great job in setting an example of what the real world in public relations truly looks like.

Professor Miles Maguire




Currently teaching courses in writing, editing, reporting, media law and film, Professor Maguire tries to create a classroom environment that resembles a newsroom. This includes timed in-class assignments, which give students an opportunity to experience what it is like to work in the field of editing and reporting. Being enrolled in one of his editing courses previously, I quickly noted how you have to analyze every detail, such as AP style, grammar and sentence structure, as Professor Maguire likes to focus on the small, yet key details that most students miss.


Choosing a path to a successful future is difficult. You may be asking yourself, is this major a good fit for me? Is choosing this department going to open more doors for my career? I found my answers to be “yes” for the Department of Journalism at UW Oshkosh, and I’m looking forward to my future in the field.

UW Oshkosh Journalism Alumnus “Moved Fast With Stable Infra”

11 12 2017

By Taylor Kuehl (@TaylorKuehlUWO)

Self-proclaimed advertising nerd, Brody Karmenzind, received a Bachelor of Science degree in Journalism, with an emphasis in advertising in 2014. After graduation, he gained invaluable experience while working for Pandora. It was when the opportunity to work for Facebook presented itself, that Karmenzind jumped at the chance to continue to grow within the field he loves.



Brody Karmenzind, Journalism Alumnus 2014, celebrating his “Faceversary”


Life Is Good Being a Facebook Employee

  • Assists his clients as partner manager to help them achieve their marketing goals through advertising on both Facebook and its family of apps
  • Works with world-class coworkers who push each other to work faster, be smarter and improve overall as employees
  • Mentors coworkers and clients
  • Plays ping pong a couple times per week
  • Enjoys the free cooked meals served within the office three times a day

Move Fast With Stable Infra

Karmenzind believes there are three main skills/personal characteristics necessary to be successful within a career.

  1. Be consistently clear and concise with your communication.
  2. Have a hunger to learn because industries are constantly changing.
  3. Be open to failing and learning from those mistakes because the bigger risks you take, the bigger the rewards received.

He considers the University of Wisconsin-Oshkosh Department of Journalism to be the number one reason behind the high-level of success he has seen thus far within his career. The program not only laid out all career possibilities, but it provided him with the knowledge and skills needed to break into that industry.

Favorite Journalism Department Memory

“My favorite memories are all of the everyday encounters with classmates and professors. It was a great experience to be part of a smaller program and really get to know everyone,” said Karmenzind.



What are some of your favorite memories associated with the UW Oshkosh journalism department? Do you have a question for Brody? If so, leave a comment or connect with him through his LinkedIn account!

The Trend of Google Analytics

8 12 2017

By Allie Weitekamp (@weitekamp_allie)

In the Journalism Department, one of the major tools professors are discussing in classes is Google Analytics. Google Analytics is a tool to study how users are interacting with web pages and blogs. It also helps measure advertising ROI, track Flash, video and social networking sites.

Google states, “Google Analytics makes it easy to keep track of your customer’s journey by connecting customer behavior, channel performance, and much more across your sites and apps in robust reports and dashboards.”

The program is free to start and very easy to set up. Below is a video tutorial that gives step-by-step instructions of how to set up a Google Analytics account.

Not only is this service helpful for the average consumer, but also for businesses. Google Analytics studies exactly how users interact with their website. The tool can calculate page views, clicks, bounce rate (how fast users exit from pages), where the person is located and so much more.

Google is even able to calculate a business’ return on investment (ROI) when using Google’s other service Adwords. Through the “cost analysis” tab, Google is able to calculate the “cost per click” and return on investment. The data from the advertising campaigns is imported into the Analytics page and then Google creates dashboards and graphs depicting that information.

Since Google Analytics is such a useful feature for journalists and business, it is possible to be certified in utilizing the tool. This certification will set set students apart in a job interview because of its difficulty and practicality, especially in the workplace. The certification is provided once users go through the Google Analytics Academy, which is a series of videos. Once the videos have been watched, users will then take a 90 question exam.

Google Analytics can help increase traffic, compile data and assist with advertising campaigns. For more information about Google Analytics or how to become certified, click here.



The Advisory Board Provides Employer Perspective

6 12 2017

By Ashley Larson (@aelarson6)

Advisory Board

The Department of Journalism at UW Oshkosh is committed to providing students with the knowledge and skills relevant for today’s job market. In order to keep curriculum as current as possible, the department utilizes feedback from a group of industry professionals called the advisory board.

John Giesfeldt, a board member and the Content Marketing Manager at B&W MEGTEG LLC, describes the advisory board as a bridge between the department and employers.

“The advisory board operates as a link between the Journalism Department [sic], its curriculum development, and the business community,” Giesfeldt said.

Public relations professor Kristine Nicolini points out that the advisory board’s feedback also helps the department meet accreditation standards in addition to making sure curriculum prepares students for the workforce.

Their function is to help provide insights related to the professional and public service accreditation standard of the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Specifically, their insights and feedback help ensure the curriculum aligns with advancing journalism and mass communication professions,” Nicolini said.

Giesfeldt said the board evaluates the department’s curriculum and provides feedback from an employer perspective so students know what to expect when they transition from the classroom to the real world.  

“Our decisions are really about providing feedback to the department about what we see as good curriculum development to prepare students. It comes down to trying to give students the right mindset of what they can expect when they do land a position,” Giesfeldt said.

A field as dynamic as journalism needs equally dynamic professionals. To help the department meet this need, the advisory board provides curriculum feedback based on the diverse perspectives of its members.

For Giesfeldt, that means looking at his professional journey since college, which includes stops in reporting, marketing, advertising and public relations, and incorporating his experiences into the board’s collective voice.

Though it seems easier to see how the journalism department benefits from its advisory board, serving on the advisory board is beneficial for its members as well.

“Being involved on the board has been a great experience for me. Being able to see and be involved in the decision-making process the faculty go through in determining whether or not course offerings are meaningful to the students’ development is very rewarding,” Giesfeldt said.


John Giesfeldt

John Giesfeldt (Courtesy of Twitter)





Find Your Fit Within The UWO Journalism Department

4 12 2017

By: Jamie Burns (@Jamiee_Burns)




Have a talent for writing, a love for photography, a mind filled with creativity or just an interest in media? Then welcome to the field of journalism. At the University of Wisconsin Oshkosh, there is no limit to the opportunities for students to explore. In fact, within the journalism department there are a variety of opportunities offered:

Journalism Major

Ask anyone to share thoughts on what journalism is and likely you will hear something along the lines of “reporting and writing news.” However, on top of this students with an eye for photography or desire to learn about multimedia production can fall into journalism as well. In fact, the journalism department is proposing an update for the current journalism major to become a multimedia journalism major. This would merge together two emphases — visual journalism and writing/editing.

Dr. Tim Gleason, journalism professor and acting director of the Interactive Web Management program, explains, “News media professionals need a variety of skills, which are those offered in the two emphases. It made sense to combine these two emphases so students will have the same baseline of writing, editing, video and visual design training.”

So if you aspire to be a big-time reporter or perhaps a digital content writer, this is right up your alley. Students take classes such as Advanced Reporting or Feature Writing where they gain hands-on experience in gathering, interviewing and writing content. In addition to this, you will get to practice photography, learn relevant software programs and have access to digital imaging equipment. You also get to create and manipulate elements such as visuals, sound, video and text. Rather than the usual lecture, immerse yourself in hands-on use of technology.

Public Relations Major

UWO was the first university in the UW System to introduce a public relations major. Within this major, students learn how to tell the story of a brand/company through the creation of press releases, media pitches, events or blog posts. You also get to work with actual clients to help them interact with key audiences through internal, external or corporate communication tactics. Classes include PR Techniques and Case Studies in Public Relations. Also, if you ever wondered what it was like in crisis situations, this major allows a hands-on experience in dealing with crisis communication and learning how to help an organization maintain honest and strong relationships with the public.

Advertising Emphasis

If you’re a creative thinker, enjoy building promotional content or imagine what it would be like working at an ad agency, then advertising might be your calling. Acquire skills in copywriting or ad production and become proficient in different computer software such as Adobe InDesign and Photoshop. Classes like Advertising Copy, Layout and Production teach the design side, while Advertising Media helps students learn how to select the right media for different target audiences. Students get the opportunity to compete nationally in Strategic Campaigns in advertising by working as an agency team and developing an integrated advertising plan for a real client that gets pitched to industry judges. What better way to gain real-world experience?

Media Studies Emphasis

Another direction in journalism to pursue is the management and research side. Students will gain a deep understanding regarding the relationships among mass media, individuals and society as a whole. They will also better understand a variety of media theories such as agenda setting or cultivation theory and be challenged with the ethical problems that are faced by mass media practitioners today. Classes in this emphasis include Media and Society and Media Ethics.

If you are still unsure about which major or emphasis to pursue, comment below with any questions you may have regarding the program.