UW Oshkosh Senior and Journalism Major Sheng Lee Shares her STEP Work Experience in Sage Hall

24 01 2012

Using Social Media to Raise Awareness

24 01 2012

By Molly Venturini (@mollv)

PR Intern Lindsay Noack of Red Shoes PR came into my public relations journalism class earlier this month to talk about internships, social media and networking. After hearing about how she got her jobs, mostly through social media sources like Twitter, Facebook and LinkedIn, I started thinking about my own experiences with these social networks. I have an account with all three and use them on a daily basis, mainly to check/make updates or search something of interest.

I think the term social can mean many things now-a-days when paired with these sites because it is much more than logging on to chat with a few friends. You can find and follow news about businesses, celebrities and heads of major corporations, or even foundations, movements you support and hobbies that interest you. Millions of people are now wired in and it has become a major part of our future – this is a big deal!

These thoughts are still running through my head as I sign in my Facebook page and check a message notification. The message is from a previous co-worker of mine and reads as follows:

Okay pretty ladies, it’s that time of year again…support of Breast Cancer Awareness!! So we all remember last year’s game writing your bra color as your status? Or the way we like to have our handbag handy? Last year, so many people took part that it made national news and the constant updating of status reminded everyone why we’re doing this and helped raise awareness!! Do NOT tell any males what the statuses mean…keep them guessing!! And please copy and paste (in a message) this to all your female friends!

The idea is to choose the month you were born and the day you were born. Pass this on to the GIRLS ONLY and let’s see how far it reaches around….The last one about the bra went around all over the world!

Your status should say:
“I am going to________________for___________ months.”

Use your birth month for the place you’ll live. For example: January=Mexico, February=London, March=Miami, etc. 

I remember about two years ago, women everywhere were posting colors as their status on Facebook. Unfamiliar with what was going on, I “Googled” the craze and found out they were posting their bra color for breast cancer awareness. The bit about keeping it from the men is what I think made it so popular because that cuts out half the population from knowing what’s going on. So, recognizing this as an opportunity to take part in the awareness of breast cancer, I decided to post my own status.

The power of social media is shown in many cases here: status’ making national news and encouraging people around the world to get checked for breast cancer, and on a smaller scale, in my own social circle. After posting the country to which the month of my birthday represents (France) and my birth date (12), I received many Facebook notifications, phone calls and texts. I don’t know the rules of this chain, so I decided it was a good idea to tell those who contacted me that I will not be living abroad for a year and was just taking part in a good cause.

Live Tweeting: Connecting Classmates in More Ways Than One

16 01 2012

By Heather Smith

Thanks to social media, it is now quicker and easier than ever to connect and share information with customers, colleagues, fans and friends. Social network and micro blogging giant Twitter is among the top of these sites connecting users all around the world.

It is known as an information network that connects people to other people, businesses, social causes, communities and information. But what happens when you bring Twitter into the classroom?

During my Principles of Public Relations course, we embraced the capabilities of Twitter. During class, we used Twitter to share ideas and comments about our colleagues’ presentations by making our classroom Twitter friendly. Presenters’ PowerPoints are projected onto one screen, while our live Twitter feed via TwitterFall is projected on the other.

Surprisingly, live tweeting in our classroom managed to be a success. It allowed the audience to reflect and participate in the presentations as well as provided the presenters with immediate feedback on their presentations. Our professor Dr. Sara Hansen described our use of live tweeting as “another way of dialoging in class.” She couldn’t be more right.

It provided students with the opportunity to voice their opinions while viewing the thoughts of others without needing to even raise a hand. As students, we use Twitter to connect not only during class but outside of class as well. We connect under #uwopr and share our personal interests, links to personal and professional sites, previews of future class discussions and recaps on older ones.

Here are some of our very own live tweets. I use these examples to demonstrate a few different ways live tweeting can be used to connect students in the classroom.

Provide the class with more info on your topic, even when your presentation is over.

Audience members: Share more great info to a presenter about the topic they might not have known about before.

When you’re done presenting, check out some immediate feedback from your peers.

Share what you’ve learned. Connect what you’ve learned from the presenter with what you’ve learned in class.

With live tweeting, you can throw in your personal opinion about a topic.

Show personality. Compliment the speaker. Explore and share new sites with one another.

Connect with other students at your university!

As users of Twitter, we share what is important to us. As classmates, we share these things that are of importance to us with each other.

Whether in or out of class, Twitter can be used to advance learning and communication among students. This real-time information network provides classmates with an innovative ability to connect and exchange information in ways I never thought possible.

To check out more of our live tweeting, search #uwopr.