Digital Marketing Insights From Tom Wolf

19 03 2013

By: Kaila Kissinger (@KailaKissinger)

Digital marketing is one of those careers that most journalism students may not completely picture.  The New and Emerging Media class recently hosted Tom Wolf as a guest speaker to talk about his career at Rocket Clicks, a digital marketing agency located in Milwaukee. According to Tom, “Digital Marketing is exploding.”   Tom graduated from UW Oshkosh in 2011 with a Journalism degree in Advertising and Public Relations.  He was able to shed light on what he does in his career and what he did to end up where he is.

Tom is a digital marketing professional.  “What is that?” may be a question you would ask.  Tom’s answer is simple – “We make stuff show up on Google.”

Rocket Clicks is a company that helps businesses develop an online strategy and improve SEO (Search Engine Optimization), PPC (Pay-Per-Click Advertising), CRO (Conversion Rate Optimization), and UX (User Experience Design).  All of these things are ways to track, improve and measure how many people see web content along with how often and how high that content shows up in search results.  They measure these things on sites like: Google/Bing/Yahoo, Facebook, Twitter, and other major online ad exchanges.  They use Google AdWords and Google Analytics to help them measure and keep track of searches and key words.  Here’s a funny video to help visualize what these sites do.

Tom talked about his time at UW Oshkosh.  Through his classes he learned a lot of fundamental skills that he is constantly using in his career.  But he brought up the fact that a lot of what he is doing now, he didn’t learn in school.  He’s constantly adding to the foundation of his knowledge through either training or online research.

One of his last pieces of advice was to become a “Utility Person.”  A key talent for digital marketing is to be a problem solver, and be good at a little bit of everything.  These skills make you more appealing to employers.  Also it’s important to be able to figure out new media as it comes along – it’s a fast moving field that is constantly changing and you need to keep up with it.

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Students ask Tom some questions after his presentation.





Travel and Documentary Photography: Study Abroad in London, England

15 03 2013

By: Kaila Kissinger @KailaKissinger

Document your personal experience through photography!

Every two years, the UW Oshkosh Journalism Department offers students a great opportunity to study abroad during spring interim.  As it turns out, 2013 marks the next experience abroad! This spring, students will join professor Dr. Timothy Gleason on his Travel and Documentary Photography trip to London, England.  In London, students will focus on documentary photography, the photographic study of places, people and rituals.

So let’s get this straight…the study abroad is all about taking pictures in a foreign country?  Well…not exactly.

On this trip students will learn and develop photo techniques and video skills all while gaining firsthand knowledge about the English culture and how to use ‘the Tube’ in London.

Piccadilly Circus in London, England Photo credit: visitlondon.com

Here is a taste of some places and activities that are on the itinerary for 2013:

With all of the amazing sites to see in London, Dr. Gleason has incorporated a lot of free time for students to explore the city on their own.  The most popular must-sees include: The London Eye, The Tower of London, the Houses of Parliament and Big Ben.

Aside from being a great experience for students, study abroad is something to put on a resume when applying for jobs or internships. For aspiring photographers, the photos you take while on this trip can be included in your portfolio.

Pre-requisites for participating in the course are Intro to Journalism (JOURN 141) and Media Photo I (JOURN 239).  This unique experience is available for all students; not just journalism majors or minors. Students without the pre-requisites noted above can be accepted into the program by the instructor.

Already signed up for this program? Check out some of Dr. Gleason’s travel trips here!

For those who are interested or are unable to sign up for this year’s trip, be sure to look for it again in Spring 2015!