3 Secrets to a Successful Social Media Campaign from a Media Relations Expert

27 04 2011

By Kat Pecora (@KatPecora)

How do you measure social media success? Is it by the number of followers or how many comments you receive? That’s part of it, but where the path to social media success starts is with a strategy.

On April 7, Heidi Strand, owner and partner of Blue Door Consulting in Oshkosh, came to Jin Lee’s Ad Copy Layout course to talk about social media.  Strand shared that far too many businesses are diving into social media without a clear path for success. With so many changes in social media and technology, it’s understandable to want to just jump in and get started. Without a strategy, you won’t see the results you desire, and you may even be spending time and money on something that doesn’t fit your needs.  What you will have is disjointed efforts.

Here are Strand’s tips for developing a successful social media strategy that can be used for your personal social media use, or even at your internship or job. Read the rest of this entry »


The Bateman Competition: Worth the Hard Work

20 04 2011

By Sarah Hartwell (@SarahAHartwell)

I have always wanted to be a part of the Bateman Case Study Competition team for the PR Campaigns class. So over winter break I read through the research that was completed during the fall for the campaign. Our client, Ally Bank, had also given us several requirements that we must follow, including:

  • Hold a minimum of five sessions on financial literacy
  • Have at least 150 total attendees to the sessions
  • No incentives may be given to attendees

This created a big challenge for us, because most events have some kind of incentive, from food to door prizes. Ally Bank provided a PowerPoint and workbooks on credit and budget for us. We decided to use our research to add to the credit and budget sessions with extra topics including financial aid, loan repayment, savings, and taxes. We originally planned on five sessions. Read the rest of this entry »

Minute To Give It: PR Students Help Promote Organ Donation

18 04 2011

By Danielle Beyer (@DanielleBeyer)

Send a text. Check your email. Tie your shoe.

Those are all things that you can do in one minute or less.

Or you could untie your shoe, balance it on your toe and try to fling it on top of a table faster and better than your competition.

This is just one example of the highly energized, slightly random games you can participate in at PRSSA’sMinute to Give It” event to promote organ donation on Tuesday, April 19, from 6-9 p.m. in the Albee gym.

Two-person teams will compete in six rounds of one-minute games based on NBC’s television show “Minute to Win It.” Read the rest of this entry »

Picking a Degree: Why Journalism was the Obvious Choice

15 04 2011

By Sam Strong (@sammstrong)

As students pile by ones and twos into the Reeve Ballroom, one thing is on their minds: picking a major. Some have come to get an idea of what UW Oshkosh has to offer, some have come to gain reassurance that they declared the right one, and some have come just to see if there’s free food. Not that those aren’t all good factors to visit a campus event, but MajorFest is one that you don’t want to miss.

Unfortunately, I have to say I’ve never visited MajorFest as an undergrad. However, I wasn’t one of the lucky few who came to college with a major and stuck with it. I actually came to UW Oshkosh thinking I would be an elementary school teacher, but quickly realized I could never manage my own classroom. I give major props to those who can. That left me undeclared and feeling like I had no direction. Now if I was up on my knowledge of events going on at Oshkosh, I would have gone to MajorFest. Unfortunately though for me, I wasn’t.

You may ask how I eventually declared a major then, since I didn’t really do any outside research? I remembered that I took an intro to journalism class my senior year in high school and I really liked it, even though my freshman English teacher told me that I would never, ever succeed in writing. Well, the joke is on her. Read the rest of this entry »

New Journalism Scholarship Honors J-Alum

15 04 2011

There is a new scholarship available for journalism students that honors a journalism graduate student from UW Oshkosh.

The Dave Engels Journalism Scholarship was established in 2010 by friends and fellow journalism alumni David ’78 and Terry ’78 Backmann. It acknowledges Engels’ passion and commitment to the field of newspaper reporting.

“The Dave Engels Journalism Scholarship will be awarded to deserving journalism students whose personal and professional qualities mirror the commitment to the field of reporting that Dave embodied,” said David Beckmann, ’78 UW Oshkosh Journalism graduate. “Our goal is to raise at least $10,000 to fully endow this scholarship. Thanks to generous donations from his family and friends and UW Oshkosh alumni and faculty, we have advanced slightly more than 75 percent toward meeting that goal. Once the fund is endowed, earnings from the fund will support this scholarship. Therefore, every dollar contributed to the fund will allowfor a greater annual scholarship award in Dave’s name.”

Click here to find out more information about the scholarship and see how you can help.

Success After Graduation? Oshkosh Insider Can Help

5 04 2011

By Paul Provinzano (@provitter)

As college students, we are a group that takes our future seriously. We are not working hard for four-plus years to earn a degree and then not find a job, but in the current economic climate getting hired is certainly not a given. What can you do to keep this from happening to you or at least cope with it when it happens?

These and other issues will be addressed in the free April 6 edition of the campus magazine Oshkosh Insider.

  • Learn the top 10 things not to do and say in a job interview
  • 13 steps to getting a job
  • Read personal stories from recent graduates who have been rejected from their ideal jobs and learn from their experiences
  • Seven UW Oshkosh alumni share their stories of success and failures as well as frustrations along the way Read the rest of this entry »

Vote For the New Journalism Professor

1 04 2011

The UW Oshkosh Department of Journalism announced on April 1 that they are currently looking to hire a new professor and needs students to vote for their favorite candidate.*

Department Chair, Mike Cowling, said the department searched for applicants who are proficient in new and emerging media.

“Communication is constantly changing, and we need someone to keep up with those changes,” Cowling said. “We need someone who knows sites like Facebook and LinkedIn like the back of their hand.”

Journalism professor Sara Steffes Hansen agrees with Cowling, adding that the department has combed the Internet to find the perfect fit for UW Oshkosh.

“We only want people with millions of views on YouTube and thousands of followers on Twitter,” Hansen said. “We only want the best of the best. Our students deserve it.”

The department has now narrowed down their choices to four candidates. After hours of debate, they have decided that students will be responsible for choosing the new professor by voting. Without further suspense, here are your choices for the new professor at UW Oshkosh:

1. Rebecca Black

The hottest singer on YouTube, Rebecca Black is now looking to teach students how to succeed on YouTube without really trying.

“The past two weeks have been too busy for me,” Black said. “I’ve decided that I’m done being a star. I want to give back to the community through education.”


Rebecca's courses are guaranteed to be fun, fun, fun, fun.


In a creative twist, Black plans on singing during every one of her lectures, a method that allows her to blend all of her passions.

“I love singing, and I love teaching, so this is pretty sweet,” she said. “And tons of stuff rhymes with ‘journalism’… like… hold on…”

2. Bronx Zoo Cobra

One of the newest online celebrities, the Bronx Zoo Cobra is famous for A. Escaping from the Bronx Zoo and B. Creating one of the funniest Twitter accounts in recent memory.

“I was so sssick of my Klout score being so low,” BZC tweeted. “Shamu had more followers. Heck, even Christian Ciriano’s dog had more followers. I couldn’t deal with it anymore.”


Warning: If you have any questions for Professor Bronx Zoo Snake, it is safer to email him instead of asking in person. Just saying.


The reptile hatched a plan to escaping from the Bronx Zoo to gain attention and online followers.

“And it worked,” BZC said. “It’s hard to type when you don’t have any appendages, but I managed to do it. And the best part? I’m bigger than Shamu now.”

3. Charlie Sheen

The man, the myth, the tweeter. Besides Sheen’s controversial personal life, he has been getting a lot of online attention for getting more than one million followers on Twitter in about 25 hours. Hansen hopes to utilize Sheen’s marketing knowledge to help students brand themselves, but also help avoid his mistakes.

“He scares me a lot, but I feel there is a lesson here somewhere,” Hansen said. “His teachings would be a sort of what not to do in the media.”


Charlie Sheen will not grade papers or assignments. He will simply writing "Winning" or "Losing" on them. Don't let it get to your ego.


Sheen, who declined to comment, has made many demands if he is chosen to be professor. He wants his office to be on the roof of the new Sage Hall Academic building, fresh tiger blood in the fridge 24/7 (Hansen guesses this means cranberry juice), and the ability to teach class through Twitter from his home.

4. Myspace Tom

Once the biggest name in social media, Myspace Tom has been quiet as of late.

“It has nothing to do with Facebook’s success,” Myspace Tom said. “Myspace is still doing well. Why? What have you heard?”


Myspace Tom would also teach a new special topics course called "2006: The Golden Age of Crappy Social Media Sites."


Myspace Tom not only wants to teach Journalism classes but hopes to incorporate the Radio-TV-Film department as well.

“Yeah, I saw the ‘Social Network’ like everyone else,” Myspace Tom said. “But nobody knows the story about our site. It’s going to be good. It’s going to win about 14 Oscars. And I’m thinking of hiring Mr. Cowling as the star of the movie.”

Cowling refused to comment on his future acting career.

“It’s all speculation,” Cowling said. “And I have enough acting awards. My Golden Globe is now my door stopper.”

After days of debate, the department has asked students to vote for their favorite candidate as the new professor. Please vote below to help shape the future of the Department of Journalism.

*Please note: This post was made on April Fools’ Day. Nothing should be taken seriously. Except for Cowling’s acting skills. He’s a true thespian. Believe it.