On Trend: Online Certification

1 12 2017

By Madeline Clemence (Clem__Clemence)

 

Let's Get


Online certifications seem to be all the rage right now in the University of Wisconsin Oshkosh Department of Journalism. Becoming certified in areas of social media, human subjects research, and analytics are consuming the journalism students in some areas of the department at UWO. Students can leverage these skills internally and externally to their needs as they continue in the journalism field.
Cision, HubSpot, and CITI, are only a few of the certifications getting students ready for the employment environment. Whether it is social media publishing knowledge, an addition to a LinkedIn profile or resume, these certification programs are creating well-rounded journalism students with a higher level of professionalism.

Narrowing in on HubSpot specifically, senior Jess Foster, a public relations major with a sales emphasis, states “I had never heard of Hubspot before jumping on board with the journalism department. This simple yet time-consuming certification helped me land my dream internship.”

Hubspot is an inbound marketing tool that allows employees to market products and companies effectively and efficiently using online technologies. Foster mentioned in her first interview that she was Hubspot certified and the interviewer was truly impressed. The HubSpot certification definitely did not go unnoticed as it helped her stand out.

Similar to HubSpot in ways that the program allows individuals to use and analyze social media, Cision is another program journalism students are working on to strengthen their creative social presence. According to the official Cision website, “[Cision] is a leading global public relations and earned media software company and services provider” that breaks down “rich analytics and in-depth communication insights.” Understanding where technical and strategic aspects of social media come together is the beauty of the certification course.

“At the moment, I am going through two more certifications in my journalism courses. Each certification I achieve is unique in its own way and I know will benefit me in the future,” Foster said. She is finding time to get certified in order to practice the skills and techniques before using them in the real world. She, along with many other journalism students, are excited to graduate and stand out in the job market.

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Scholarship Opportunities Available for Journalism Students

27 11 2017

By Dakotah Armbruster (@Dakotah__A)

Did somebody say free money? If there is one thing all college students love, it’s those two special words: free and money. A benefit for this department is the abundance of scholarships offered for future and current students that are easily accessible through the Journalism webpage. The Department of Journalism at UW Oshkosh offers students the opportunity to apply for eight department scholarships. The requirements for these scholarships are categorized mainly by a major in journalism, some having the exception of a specific emphasis; writing/editing for example. You can find a complete list of department scholarships here.

Here is a list of just a few scholarship opportunities:

  1. Dave Engels Journalism Scholarship – This scholarship is awarded to an applicant with a journalism major, emphasis in writing/editing and in need of financial support. Awarded $1,000, first preference will be chosen by participation and involvement of a student with the Advance-Titan or related experience where he/she can demonstrate leadership.
  2. Journal Foundation Walter Jay and Clara Charlotte Damm Scholarship – This $3,100 scholarship will be awarded to an applicant with an intended major in radio, television, film or journalism and in need of financial aid based on FAFSA. Preference will first be given to students who display a relationship (e.g. relative of active or retired employees) with Milwaukee Journal Sentinel and Gannett Wisconsin.
  3. Diversity in Journalism Scholarship – This scholarship offers $1,500 to an applicant who is defined as a minority and is an incoming freshmen or transfer student with the intended major of journalism. Editorial-journalism must be demonstrated through high school participation in news media or other related fields. An essay explaining one’s interest in journalism, among other criteria, may be considered as a deciding factor after all other criteria are met.

To access a full list of scholarships offered for the journalism department along with deadlines and more information, visit the opportunities page of UW Oshkosh or visit https://journalism.uwosh.edu/scholarships/. Signing up for scholarships is a breeze and if students have any questions at all involving the application process, don’t hesitate to send an email to scholarships@uwosh.edu. An employee there would be more than happy to help!

 





Public Relations: Recertified!

22 11 2017

By Alicia Kahl (@kahlmealicia)

CEPR

The Department of Journalism’s public relations major recently received re-certification from the Public Relations Society of America (PRSA) for the Certification in Education for Public Relations (CEPR). The University of Wisconsin Oshkosh, which was originally certified in 2011, is one of only 39 undergraduate universities in the nation with this distinction.

The CEPR demonstrates a level of excellence in education and professional outcomes for students in public relations. Department Chair Sara Hansen, who authored the CEPR application, noted the quality-assurance assessments and reviews that led to the recognition for our program.

When asked about the value of the CEPR to students, Hansen said the certification indicates students will receive an exceptional education in public relations.

The CEPR is a quality stamp from the highest level of public relations practice through the PRSA,” Hansen said. “It demonstrates the rigor of our program to provide a high-quality education that prepares students to succeed in the field.”

The process is rigorous and lengthy, and is conducted every six years. It includes meeting eight standards: curriculum, faculty, resources and facilities, students, assessment, professional affiliations, relationships with total unit and university and diversity and global perspectives. Universities are evaluated on the ability to exceptionally meet the requirements via the application, as well as an on-site visit from two to three APR-certified professionals.

Hansen submitted the certification application in February with extensive data about the program’s courses, integration with the professional PR community, successes of alumni and other key factors for the eight standards. In April, two reviewers made an on-site evaluation of the program, which included meeting with faculty and local PRSA members, observing classes and engaging with students.  

“The reviewers’ report noted our strengths, such as well-prepared students, positive and personal relationships with faculty and a curriculum that keeps pace with technology and the industry,” Hansen said. “The report also helps us see areas where we can improve to keep advancing our program.”

Public Relations Professor Kristine Nicolini, who helped with the application process, noted the worthwhile investment for re-certification. She received the official recognition of certification at the 2017 PRSA International Conference in October in Boston.

The CEPR is indicative of a high-quality program aligned with PRSA standards,” Nicolini said. “We are the only school in Wisconsin to hold this certification, and we are very proud of it.”

 

 





Advance-Titan Team Attends College Media Convention in Dallas

20 11 2017

By Alicia Kahl (@kahlmealicia)

It’s 3 a.m. and we’re all a mixture of tired and excited to be en route to the airport for a weekend trip to Dallas, Texas for the 2017 ACP/CMA National College Media Convention . Eight staff members of The Advance-Titan were given the opportunity to attend this annual convention at the end of October where more than 300 sessions about media, public relations, design, photography and more are offered to students involved in their campus media outlets.

The night before we were struggling to fit everything into a carry-on bag, and now we are struggling to stay awake on our 7 a.m. flight after a full night of newspaper production. Nonetheless, we persevered and were grateful to be on the way to Dallas.

The weekend was filled with learning, bonding, eating and napping when we had even 20 minutes of down time. Each of us brought back ideas that we wanted to apply to our newspaper; whether it be new design ideas, typography or photo ideas, the convention was extremely educational and applicable to our newspaper life. (Each of us also brought home full stomachs after the Texas barbeque we devoured, but I digress.)

The value of this convention is unrivaled. With opportunities to hear from professionals in photography, writing, design and so much more, there was such an abundance of knowledge provided. Keynote speakers such as Bob Schieffer  and Hugh Aynseworth left us inspired, and we walked out of each keynote chatting about the contributions these amazing speakers made during their media careers.

On top of all of the great learning and networking, we brought home two awards thanks to Jacob Lynch, an exceptional photographer for the A-T. He won second place in the CMA Pinnacle competition and received honorable mention in the ACP Pacesetter competition. Both competitions are very prestigious in college media and Jacob helped represent the A-T in front of colleges that were twice our size.

A-T Award Winning Photo by Jacob Lynch

This photo, taken by A-T photographer Jacob Lynch, won 2nd place at the CMA Pinnacle Awards and honorable mention at the ACP Pacemaker Awards.

As a collective group, we knew we were lucky to be at this convention. We took pride in representing UW Oshkosh as we showcased our talented team and best newspaper capabilities. Who knew UWO would be such a competitor and key player on the national level!?

We did.
If you are interested in joining The Advance-Titan, please contact Morgan Van Lanen (vanlam57@uwosh.edu)





Coming Soon, The Oshkosh Herald

16 11 2017

By Christina Basken @christinabasken

The release of The Oshkosh Herald newspaper will be in mailboxes Jan. 11, 2018.

The Oshkosh Herald is a local newspaper containing information about the Oshkosh community, business, government, schools and sports.

karen1Karen Schneider is the co-founder of The Oshkosh Herald, a member of the Journalism Advisory Board at UW Oshkosh Department of Journalism and a member of the Advance-Titan Advisory Board.

“We are only covering what happens in Oshkosh, so, we’ll have a community news format where people can submit their press releases and we’ll give them a venue,” Schneider said. “We will also cover Oshkosh business, government, prep-sports, the big community and schools.”

Schneider said what makes The Oshkosh Herald different is the news that you don’t see anymore, but like to read about.

“We will give them the news that you don’t see any more but everyone likes to read about; the police blogs, obituaries, engagements, and wedding announcements,” Schneider said.

If college students are living in homes or apartments on or around campus, they will be getting these newspapers in their mailbox too.

“It will be mailed to the first 25,000 (homes), so we’ll have all of the homes in the city of Oshkosh,” Schneider said. “It’s all advertising supported, so as our advertising base builds, then we’ll be able to expand that footprint and add the additional 10,000 homes that are in the school district, but are on the outer edges of the townships. “

Eventually, you will be able to pick up a copy at local business organizations supporting newspaper racks.

“We will increase our distributions as we meet our milestones, so we will eventually start delivering to businesses as well,” Schneider said. “Right now, we are focusing on getting them into the hands of the homeowners and residents versus other avenues.”

People will also be able to find The Oshkosh Herald news items after Jan. 11 online as well.

“We will not be posting every story on our website, but if there’s breaking news, we may post that,” Schneider said.

Schneider said she is hoping to collaborate with the Advance-Titan student newspaper to share university news with the community as well.

“I am working with Vincent Filak, to collaborate with the Advance-Titan student newspaper so hopefully we will be reprinting some of those stories so that the university news gets spread into the community as well,” Schneider said.

Schneider said those who would like to submit content ideas or advertise with The Oshkosh Herald can connect online: submit@oshkoshherald.com or advertise@oshkoshherald.com.

Students who would like to contribute to The Oshkosh Herald can contact Karen at  karen@oshkoshherald.com.





On the Scene with Interns: Wisconsin Herd

6 11 2017

By Monica Salmeri @MonicaSalmeri

Eighty-seven percent of students in the journalism department complete one or more internships before they graduate. Many of our students have interned locally, throughout the nation and remotely. Currently, several of our students are interning throughout Wisconsin. Two of our students were recently hired for the highly competitive public relations internship at the Wisconsin Herd, the new G-league NBA Basketball team in Oshkosh.

Seniors Katie Biersach and Alicia Kahl were selected from a large pool of candidates to serve as interns during the inaugural season for the Herd. As interns they are tasked with a variety of jobs including writing content for the Herd’s game-day program, media guide and social media. They also research statistics, compile player biographies and draft copy for donation request emails. On game days the two will be the go-to people for the media that are in attendance, making sure they are equipped with information, statistics and equipment needs.

FullSizeRender-1“I love seeing how excited the community is for this inaugural season, and I think it will be a fantastic opportunity to bring people together,” Biersach said.

Kahl says that she wanted an internship with the Herd ever since the team announced that there was going to be a developmental league team in Wisconsin.

“I knew this is what I wanted from the beginning and patiently waited for the internship to be announced,” Kahl said. “I checked Handshake every single day until they showed up. On the same day the internships were posted, I polished my resume, wrote a cover letter and spent hours updating my website/online portfolio.”

While preparation and qualifications are important to getting hired, passion is also a key component. We are proud to have such passionate individuals in our department. Go Herd!

Advice from the interns:

Alicia:

If you are seeking an internship that you really want, don’t be afraid to find the key, management staff within that organization and just inquire about a potential internship. They may not be looking for interns at that exact moment, but by you reaching out and getting your name out there, that could potentially put you ahead of all future applicants.

Do your research, be prepared and feel in your heart that it is a position you truly want to pursue. You want to be able to showcase how passionate you are about the position and how unique and dedicated you are.

Katie:

Internships are extremely important in a student’s college career. Internships can help you figure out where your passions lie and where they do not. All of my internships have provided me with countless ways to expand my skillset and give me a glimpse into the real world.

I would always recommend students get an internship, maybe even more than one, and when they do, to take advantage of every learning opportunity within the internship.

 





UW Oshkosh Journalism Alumna Speaks About Influence

1 11 2017

By Lizzy Ritschard (@lizzymritschard)

Mariah Haberman was back on the UWO campus on Tuesday, Oct. 17, 2017 for the University’s Speaker Series. Haberman spoke about how to build influence. She explained to the UWO students that influence is greater than power. By having influence you are able to persuade people through logic, emotions and overall, cooperative appeal.

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Haberman said that the key element to become an influential person is authenticity. She continued reinforcing this idea by telling the students to not pretend they are something that they aren’t.

Other useful tips Haberman shared with the students to build influence are to listen more, build a reputation by becoming a problem solver, share the credit with others, say people’s names more and remember them, and finally connect with others on common ground. These tips can help any person become more influential in the workplace, at school and in life.

“There’s no such thing as a neutral reaction” Haberman said. She went on to explain that you either leave people with a better or worse feeling about yourself or about them. This is why it is important to have some self-awareness of how you come off to another person.

People are moved when you make them feel better. In order to try to help people feel better Haberman said that you should help others to get ahead and help them see their contributions.

Haberman left the students with some final advice, “sell yourself” when it comes to trying to get a job or something else you want. Make sure to talk yourself up, but don’t forget to back it up as well. Because remember, the most important takeaway is to be authentic.

Interested in learning more about influence? Follow these tips for persuading others from the Center for Creative Leadership, or check out this insight from HubSpot’s summary of Dale Carnegie’s advice.