Organ Donor Awareness Campaign Kicks off at UW Oshkosh

24 04 2017

Abby Reich  By Abby Reich @missabbyrae23

The UW Oshkosh Dr. Julie Henderson Public Relations Student Society of America chapter started its Blooming Lives campaign for the National Organ Donor Awareness Competition on April 13, and they are already “blooming with joy.”

The PRSSA chapter at Rowan University sponsors the competition. The founder of the chapter received a life-saving kidney transplant from his sister, so the chapter created the annual PRSSA competition for other chapters to gain experience in event planning and to bring awareness to organ donation.

The Oshkosh chapter has been planning its campaign since February, and their events will kick off at the end of April. Their campaign has two main components: the Blooming Lives flower drive, which will be held 10 a.m.- 3 p.m. April 27 in Reeve Memorial Union, and a campus-wide planting event on April 29.

Ashley Larson          Working on Campaign

Carissa Brzezinski, the vice president of events for UW Oshkosh’s PRSSA chapter, is leading the campaign. “This campaign is a reflection of our chapter, not just me,” she said. “I want everyone to feel involved throughout the entire process and to feel proud of all the work we have done.”

Brzezinski also came up with the concept of flowers for the campaign. When she was thinking about the campaign, she kept coming back to the idea that NODAC is always held in the spring. She said, “There’s something about the springtime and new life … and that serves organ donation and the new life that it creates, as well.” Members brainstormed the chapter’s name for the campaign, “Blooming Lives” for organ donation, during a chapter meeting.

Blooming Lives Banner

One of the great things about the flower drive is that there will be no charge for the pansies. The flowers will be free to anyone who is a registered organ donor, signs up to become an organ donor or learns more about organ donation at their booth on April 27.

According to Brzezinski, “The goal of the flower drive is to focus on the positive benefits of donation and to celebrate those who are already donors and those who want to learn more and possibly become donors.”

After the flower drive, the chapter will plant 300 pansies on campus in partnership with the university on April 27. The chapter chose orange pansies to create a visual and long-lasting awareness on campus for organ donation. Brzezinski said, “Like organ donation itself, planting these flowers not only benefits the cause, but our campus community as well.” The pansies will be planted in beds on the front side of Kolf, Horizon, Dempsey and the power plant.

The Oshkosh chapter has a long history participating in NODAC starting in 1997 when the competition began. They also have a long history of success. In the last 10 years alone, they have received two firsts, two seconds, and two honorable mentions. Its members are grateful to be able to apply the skills they have learned in the classroom with their peers and colleagues for a very worthy cause.

“Blooming Lives is an honest and genuine campaign focused on bringing even more positivity and grace to the conversation around organ donation,” Brzezinski said. The chapter’s goal is to increase awareness of organ donation, and they hope that the campus community will take part in the Blooming Lives events.

The chapter will learn the results of the competition in May. Winning chapters will be recognized and will receive their awards at the PRSSA National Conference in October 2017.

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University of Wisconsin Oshkosh journalism students help local school find new look

24 04 2017

By Jean Giovanetti

Students at the University of Wisconsin Oshkosh (UWO) helped a local elementary school update its image.

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New Logo Design

Students enrolled in the journalism department’s Advertising Copy Layout and Production class worked with representatives of Carl Traeger Elementary School to develop a new logo. The current logo features an image of a wolf, representing the school’s mascot, a timberwolf.

Brenna Garrison-Bruden, principal of Carl Traeger Elementary School, sent out a request in her newsletter asking for help updating the school’s logo, which is used on everything from print and online communications, to spirit wear.

Journalism department lecturer, Jean A. Giovanetti, answered the call.

“This was a great chance for UWO journalism students to practice their design skills with a real client, as well as help the community,” Giovanetti said. “Students get on-the-job training, while the client gets a free professional-quality design.”

After meeting the school’s principal on campus, students in the journalism class created several drafts of a logo, which Garrison-Bruden presented to a committee composed of elementary school parents and teachers. Then staff and students voted on the new logo design and chose the logo created by Emily Fredrick, a junior from Poy Sippi.

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Emily Fredrick

“I wanted to create a friendly wolf that children will be able to look up to as their mascot,” Fredrick said. “I love promoting brands through graphic design, and this is exactly what this class allows me to do.”

“The students demonstrated a high level of engagement in getting to know the needs of our school and used this information in the design process,” said Brenna Garrison-Bruden. “Our Site Council, staff and students participated in the selection process and we couldn’t be more pleased with the results!”





April 26 NEWSPA Conference Brings Together Media Professionals, Students

19 04 2017

By Nikki Brahm

The 2017 NEWSPA conference will be held April 26 at UW Oshkosh, and will feature 35 sessions and speakers covering a variety of topics, including how to be a better writer or photographer, graphic design basics and careers.

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The conference, held in the UW Oshkosh Alumni Welcome and Conference Center and in the Gruenhagen Conference Center, is open with free admission for all UW Oshkosh journalism students. Download the schedule here.

“It’s a great chance to meet some professionals and to hear from people who our working in the field,” said NEWSPA Executive Secretary Barbara Benish.

The keynote presentation will begin at 11 a.m. and feature Pulitzer Prize winners Mark Johnson, a reporter at the Milwaukee Journal Sentinel, and Gary Porter, a former photographer at the Journal Sentinel who is now freelancing. The two were part of a team who won the 2011 Pulitzer for explanatory journalism.

Pulitzer Prize reporter Raquel Rutledge will also be speaking, as well as presenting students with $1,000 in cash prizes in NEWSPA’s first-ever In the Pulitzer Tradition Writing Contest, which coincides with the 100th anniversary of the Pulitzer Prizes. Rutledge judged the 12 entries in this special competition. In addition, more than 100 students will take home certificates of recognition in the regular NEWSPA newspaper and yearbook competition. This year, schools submitted more than 600 student entries.

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Benish said about 350 students and advisers from about 25 schools generally participate in the annual spring conference, which also awards a $500 scholarship to a student planning to study journalism in college.

“What’s exciting is the number of journalism students who are helping to put this event together,” Benish said.  “Students in Reporting and Writing for the Media will be writing stories for our fall newsletter, and students in Dr. Kristine Nicolini’s PR Techniques class have been put in charge of NEWSPA’s Facebook and Twitter accounts, and will be helping run the event.” Those students will be live tweeting at the conference, writing some stories for the fall newsletter, and taking photos to use in the newsletter, NEWSPA website or Facebook page.

In addition, students in Dr. Sara Steffes Hansen’s Application of New and Emerging Media class are updating the NEWSPA website, which will allow schools to register for the conference online and submit articles and photos electronically for the various NEWSPA contests.

Check out more about NEWSPA online, and on Facebook and Twitter.

 

 





UWO Ad Club Tours Element

14 04 2017

By Elizabeth Ritschard and Ashley Statz (@uwo_adclub)

The University of Wisconsin Oshkosh Advertising Club recently toured Element, a full service agency, in Neenah, Wisconsin. Element has two offices, one in Neenah and the other in De Pere, with 28 employees combined between both locations. Ad Club members were able to see how Element works hard to achieve great client-employee relationships. The students met with Chloe De Young, public relations specialist and alumna of the Department of Journalism, who led part of the tour.

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Ad Club members with alumna, Chloe De Young.

Touring the renovated studio space was quite interesting because of both its design and functionality. The office atmosphere at Element was very eco-friendly. Repurposed materials including light fixtures, metal doors, and wood paneling were all used in the renovation. Within this space Element provides both traditional marketing services and website development in-house.

When working for its clients, Element analyzes target audience behavior, local and national competition, psycho-demographics, and even takes consumer reviews into consideration. Element primarily focuses on business to business (B2B) communication rather than business to consumer (B2C), however with an 80/20 ratio, they also understand the importance of looking at the bigger picture. Additionally, the team at Element produces applications and websites through strategic planning, programming, graphic analysis, Search Engine Optimization (SEO) and analytic reports.

We loved touring this small town agency and getting to know the team that puts in long hours to produce fun advertisements! Are you interested in learning more about the agency life? Join us for a meeting! Ad Club meets Thursdays at 4 p.m. in Sage Hall 3420! We hope to see you there!





PRSSA Wins Pacesetter Award, Third Award For Year

1 04 2017

By Carissa Brzezinski (@CJBrzezinski)

Congratulations to The Dr. Julie Henderson PRSSA Chapter at UW Oshkosh for being the honored recipients of PRSSA National’s Pacesetter Chapter Recognition award for the month of February!

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The Pacesetter recognizes a chapter’s success in three areas: membership, national participation, and chapter development. UWO’s chapter was acknowledged for increasing chapter membership by 74 percent through on-campus engagement, participating in a national initiative by conducting high school outreach, attending a sponsor PRSA chapter’s meeting, and hosting a LinkedIn workshop for members.

Receiving the Pacesetter was the most recent achievement for the chapter, during what has been a busy and successful school year.

At the beginning of March, eighteen members attended the 2017 PRSSA Midwest Regional Conference, PRPalooza, in Chicago hosted by DePaul University. The focus of the conference was on music and entertainment public relations.

The conference consisted of three tracks for students to choose from: music, television and film, and theater. Agency tours were included at various establishments such as the House of Blues, Cinespace, Lincoln Hall, and more. Outside of the conference, members attended a private performance at Second City and visited UWO journalism alum, Shane Arman, at Ketchum’s Chicago office.

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In the fall semester, the chapter also had six members attend the 2016 PRSSA National Conference in Indianapolis. The students attended five days of professional development sessions, visited the Indianapolis Zoo, and even found time to bring home two awards.

The chapter received the Star Chapter award, and faculty adviser, Dr. Sara Steffes Hansen, was the honored recipient of the Dr. F.H. Teahan Faculty Adviser award.

 

Currently the chapter is busy preparing to participate in the National Organ Donor Awareness Competition (NODAC) this April.

For more information you can visit the chapter’s Blog, Facebook, or Twitter. Meetings are held Wednesdays at 5 p.m. in Sage 3412.