From Seoul to Oshkosh: Lee Joins UWO’s Journalism Department

29 09 2010

Jin Kyun Lee

Dr. Jin Kyun Lee, the newest member of the the Journalism Department.

By Tom Hanaway (@tomhanaway)

This year there is a new addition to the Journalism Department. Dr. Jin Kyun Lee was hired to teach advertising courses at UWO. Before becoming a professor, Lee traveled far and wide before finally settling down to teach in Oshkosh.

Lee (No relation to Dr. Shu-Yueh Lee, another professor in the department) was born and raised in South Korea. There, he, his brother, sister and parents lived in Seoul, the capital of the country.

After high school, Lee attended Korea University where he received his bachelor’s and then master’s degree in mass communications and emphasized in advertising. After receiving his degrees, Lee wanted to experience life outside of South Korea.

“My advisor told me I needed to see more of the world,” Lee said. “That’s when I wanted to study in the US.”

Inspired by his drive to explore new countries, Lee went to school at Michigan State University in 2003 where he received his M.A. Afterward in 2005 he went to school the University of Texas at Austin where he received his doctorate in advertising.

While in school, Lee was also working at various organizations in America, such as working at a nonprofit organization that helped homeless veterans. Along with nonprofit work, Lee was busy starting a family while obtaining his degree.

“It was a challenge,” he said. “I had to write a dissertation and raise kids.”

Lee eventually received his doctorate after studying advertising intensely. He said advertising has a different kind of learning experience than other classes students take in college.

“Advertising is an interdisciplinary area,” Lee said. “You need to know where the industry is going. You can’t just learn it from a book.”

He said that advertising is constantly evolving, which means that he is always researching new methods of the trade.

“Advertising is a fascinating world,” Lee said. “You will never get bored because it is always changing.”

After graduation, Lee decided he wanted to become a professor and that is when he found an opening for a teaching position at UWO. He said he fell in love with the school the first day he visited.

“When I did my interview, people were so friendly,” Lee said. “Everyone was so nice to me.”

He said he was also drawn to the campus because he likes the climate in Wisconsin, which reminds him of living in Michigan when he was getting his second master’s.

“I like the cold weather,” Lee said. “I would like to go camping in the winter sometime.”

This semester Lee is teaching Ad Copy, Layout and Production and said that he doesn’t want his students to learn by a traditional method.

“You can learn theories from anyone, but I want them to be prepared and get experience,” Lee said. “I don’t want them to just sit at a desk and memorize.”

He said that the most important thing he wants his students to do is to experience life and do as much as possible while they can.

“I want them to see the world and explore,” Lee said. “I don’t want them to have regrets later. I want students to not be afraid to fail. That’s my philosophy. Challenge yourself.”


Ad Club Adds Experience

27 09 2010

Jessie TadderMonica JazwieckiBy Jessie Tadder (@JessieTadder)

and Monica Jazwiecki (@monicajazz)

If you think that joining a club on campus would be a waste of your time, then you are sadly mistaken. Clubs on campus allow students like you and me to get involved. Not only does it look great on a resume, but in the long run you will be helping yourself out by gaining valuable experience.

As the President and Vice President of UWO’s Advertising Club, we would like to cordially invite everyone who is interested in Advertising or the world of Journalism to join Ad Club. This year Ad Club will be affiliated with the American Advertising Federation, which will open our doors to new experiences. Joining AAF will allow us to attend any of the Fox River Ad Club events, which include Student Vs. World and the Addy’s competition. Both of these events allow students to design ads that will be critiqued and voted on by a panelist of professionals. This is a great way for students to build up their portfolios while also networking with advertising professionals in the real world.

This year we have a lot planned for Ad Club, but here are just a few items on our list:

  • T-Shirt design competition
  • Visit Advertising Agencies
  • Participate in campus and local design competitions
  • Help one another learn more about the Adobe programs (Photoshop, Illustrator, InDesign)
  • Interact with fellow students and professors in the Journalism Department

Ad Club meets every Tuesday at 7:30 p.m. in the Journalism Reading Room (Clow 152). We hope to see you there!

Twist and Shout!

24 09 2010

Patti WernerBy Patti Werner (@TriciaEl)

I love the first few beats of a song, when you’re either trying to figure out if you know it or you just want to jump up and start singing the lyrics. I’ve been dancing and cheering since I can remember and music is what makes all the performances I’ve ever done memorable. It’s an experience that’s completely engaging.

Some of the students that work in Reeve Union know that I have a passion for choreographing and dancing. When I got a call one morning from David Rathsack, asking to make up a flashmob dance, I was ecstatic. I didn’t care what my crazy schedule allowed me to do at that time because I knew making and instructing the dance would be a blast. And indeed it was.

After some meetings with the Reeve marketing manager, and my sister, Kate Unger, and her entourage, we decided to stay away from the ever-popular Michael Jackson songs. It seems now when you search “flashmob” on YouTube, there are countless videos of people doing the Thriller dance or a combination of Michael’s greatest hits. Who better than The Beatles and their song “Twist and Shout”? I think everybody loves a little Ferris Bueller and those who participated really were able to get into it, maybe even pictured themselves as one of the German girls on the float.

Finally we figured out the song, so what’s next? How about a late night of watching video clips of Ferris Bueller to get dance moves down and counting to eight over and over again. Once I finished choreographing it, Kate and I stayed up even later, adamant to videotape the dance so everyone could watch it online. I must say was awesome because everybody knew what they were doing at our first practice.

On opening day, I walked around the mall strip like everyone else getting my free candy from tables and popcorn from Kimmie Albertin and Tom Hanaway. So, there I am chewing on my yellow Starburst and I get a text from Kate saying, “Where are you!? I’m going to puke!” I made my way over to Polk to console her, while quickly realizing myself I might puke.

I’ve done countless performances in my life for dance and cheerleading, but nothing quite like this! There were about five cameras setting up to prepare and I think everyone was getting a little nervous.

I was told that the music would start any minute. Crap. Here we go. No backing out now.

Once I started dancing, everything just cleared out of my mind. I was laughing so hard with my friends as we started singing and watching the expressions on people’s faces. It was priceless. I started to notice after a few waves of dancers had joined in that spectators were pulling out their cameras, phones and electronics and were sharing the news with friends.

Success. We had done it. Once the song ended we all walked away as if nothing had happened.

Did you see the performance? What did you think?

Welcome Back

22 09 2010

Clow Computer LabBy Tom Hanaway (@tomhanaway)

Welcome back students, faculty and staff to another school year. And hello to all of the UW Oshkosh Journalism alums who are reading this post.

There are a lot of new and exciting changes and improvements happening this academic year, which the department chair, Professor Mike Cowling, asked me to pass along to you.

One major addition was upgraded computers in Clow 148 and 150. Newer computers were brought in to replace the older models. All computers, including those in Clow 128, are now equipped with Creative Suite 5, giving students access to the most recent editions of vital journalism software, like Adobe Photoshop and Adobe Flash.

The faculty are also working on revisions in the journalism curriculum as part of the department’s effort toward re-accreditation. This will include the development of a strategic plan and improved methods of assessment.

Other significant changes involved personnel. The department has a new associate professor to teach advertising classes, Dr. Jin Kyun Lee. Dr. Lee, born and raised in South Korea, began the fall semester teaching two sections of Ad, Copy, Layout and Production. In the spring, he will teach the advertising competition class as well as Principles of Advertising and Visual Media Design. Dr. Lee received his doctorate in advertising from the University of Texas at Austin.

Another major change is that Cindy Schultz is the new department program assistant, replacing Judy Schultz (no relation) who retired last June after more than 40 years of service. Cindy joined the journalism department after working in the social work department for several years.

Helping Cindy this year are three returning student assistants, along with three new student assistants. Student assistants are usually journalism majors who help faculty and staff with their work and related duties.

The department is also continuing its social media initiative. Dr. Sara Steffes Hansen is again helping the department enhance its offerings in the world of social media with our blog, Twitter account and Facebook fan page.

Since the former student social media coordinator for the department, Melanie Stepanek, has graduated and now currently works in the admissions office at UWO, I have been chosen to continue her work and maintain the department’s online accounts.

If anyone is interested in writing a post for this blog, regardless if you are a student, graduate or faculty member, please contact me and let me know. We are always looking for people to share their experience and knowledge with other members of the UWO Journalism community.

I feel that this will be one of the most interesting and electrifying semesters yet for the department because of our new professors, new courses, new computers and new student helpers. Keep checking our blog regularly for updates from professors, students, alumni and more.