Where are you interning this summer?

30 05 2014

By: Andrea Larson (@andrea_larson_)

Don’t forget to Email us you summer internship plans!

We are working on a project that will debut in the fall, but first, we need to know where you will be interning this summer. Internships are exciting and something you should be proud of having, so it is time to showoff!

Send us a quick email with the name of the company or organization you are or will be working for and the location (city/state).

Direct any emails or questions to the Journalism Department (journalism@uwosh.edu).

Do it, now, before you forget!





J-Student Recounts Star-Struck Moments at Oscars’ Red Carpet

23 05 2014

By: Taylor Anthonsen (@TaylorAnthonsen)

“I wanted to check in as I hadn’t heard from you regarding the People’s Ultimate Red Carpet Sweepstakes, which you entered. You were randomly selected for the Grand Prize which consists of one (1) pair of bleacher seat tickets to the Oscars at the Dolby Theatre in LA. Also, you will receive admission for two to the official “Red Carpet” viewing party and a Fan Gift Bag…”

That was about as far as I got in the email before I passed out.

Just kidding. But I did grab my phone, run out of class, and call my mom while screaming like a banshee outside of Sage Hall.

In September, I entered this sweepstakes on Facebook through People Magazine and was chosen as one of 50 grand prize winners out of more than 10,000. It all sounds like a cakewalk doesn’t it? Enter your information into a form, they draw your name, and shazaam, you’re on a plane to Los Angeles.

Yeah, right. Airfare and hotel were not included, so the trip still cost a decent chunk of change for my mom and I to attend. In addition we had to pass background checks before officially considered winners. Anything more than a minor traffic violation could nix our win, so let me tell you, I spent a lot of time pondering all of the potentially bad things I had ever done. Luckily, my mom and I are both apparently upstanding citizens.

Arrival times and seating arrangements were randomly assigned, and we received the earliest one, 8:30 a.m. which turned out to be a good thing. You get there, sign in, and then have the opportunity to snack on goodies from the breakfast buffet, get massages from Olay, hair styling from Pantene, and makeup done by Covergirl. The only thing missing was a large tray of mimosas.

After all of our pampering and bonding, we moseyed on up to our seats, which was directly behind the ABC stage where the beautiful Robin Roberts would be interviewing the stars. It had rained the entire weekend we were in LA. But when it came time for the red carpet to begin the sky literally opened up, the clouds cleared, and the sun came out at 3:00.These people cannot have a bad day.

I was pleasantly surprised to find that every celebrity took the time to pose for pictures, wave, and answer wild mating calls from the fans. The only excepttion was Lady Gaga, who refused to even give a glance in our direction. I was most impressed with a select few who went the extra mile: Julia Roberts, Meryl Streep, Jennifer Lawrence and–drumroll please–Bradgelina. Jennifer was her usual outrageous self, and as for Brad and Angelina, the rumors are true: they are flawless. It’s like they’re not even human, but they posed and smiled for longer than anyone else on the carpet.

Oh and let’s not forget the prince of sexiness himself, Matthew McConaughey. He was the only star who jumped the ropes and came over to the crowd to physically introduce himself to the lucky service men and women in the front row. He took the time to shake every one of their hands and thank them for the service to our country, which I thought was a phenomenal gesture. Jennifer Garner replied to my “I love you Jen!” with a wave and an “I love you too!” Then, a few minutes later, Leonardo DiCaprio said hello and posed for picture. And then, it happened.

I should first point out that I am the biggest Harry Potter fan on Earth. I was in line for opening day at The Wizarding World of Harry Potter at Universal Studios, I flew to New York City on a whim to meet J. K. Rowling at a book signing and my bedroom walls may or may not be painted in Gryffindor stripes.

I didn’t believe it was her at first, but then she laughed.

It was Emma Watson. I may have cried.

Okay, I cried.

After the final celebrities made their way toward the Dolby Theater, we had to accept that it was over. I am surprised officers weren’t needed to remove me from the premises. Even though we weren’t supposed to, we got to walk across the red carpet and pose for a few pictures.

The Oscars experienceat the El Captain was superb. A variety of buffets and plush theater seating was available while we watched the show; it really felt like you were there. Everyone in the audience laughed at Ellen’s jokes, clapped for the winners, and cried at the acceptance speeches as if we really were there.

The day at the Oscars was the best day of my life, but how do I top that? Only time will tell, but you bet your sweet bottom that I will be reapplying next year. I would encourage you to do the same, but then that would lower my chances of winning.


Click here to read more about Taylor’s journey in they eyes of her home town.

Thank you Taylor for the great post and sharing your once-in-a-life time experience!


The Road to a 4th-place NSAC Award

22 05 2014

By: Andrea Larson (@andrea_larson_)

Gaining real world experience while enrolled in college gives students a way to stand out and the opportunity to see what life is like in the field they are studying.

Journalism 424, Strategic Campaigns in Advertising, offers that to journalism students. The students work during much of the spring semester creating an advertising campaign for a client, as if they were part of an actual advertising company. The class then competes in the American Advertising Federation’s  National Student Advertising competition (NSAC).

NSAC is an annual competition that provides a case study outlining the history of the company and its products, and a current advertising situation. The case study reflects a real situation to challenge students’ critical thinking abilities and creativity. The students research the product and its competition, identify potential problems, and develop an integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges.

This year’s client, Mary Kay cosmetics, challenged students to create a campaign strategy to reposition Mary Kay’s target audience to a younger demographic.

Journalism 424 students often take the Research in Strategic Communication class, Journalism 472, first, during the fall semester, where the problem is defined and research is conducted. This year students used an online survey and a focus group, one of the students and one of the Mary Kay independent beauty consultants, to gather primary research.

I interviewed four students from the campaigns class who also presented at the competition: Kaila Kissinger, Calli Hoyt, Phil Aiello and Mattie Eslinger. They shared with me the ups and downs of putting together a full-fledged ad campaign.

“With our research, we targeted the millennial generation. We nicknamed them the ‘all about me generation,’ “ Aiello said. “In addition to Mary Kay’s mission to encourage beauty and self-confidence, we came up with a campaign that encouraged consumers to catch a glimpse of themselves, in hopes they would find something deeper.”

“Check yourself out” was chosen as the campaign idea. It stood out to the team for several reasons: it went along with the research, focused on a woman’s personal journey through life, and, my favorite, it was a positive spin of the team’s finding that the millennials, the target market, where into themselves.

“The walls were literally covered with possibilities,” Hoyt said. “I think someone just threw out the idea of check yourself out and we all really liked the boldness and forwardness of that.”

Eslinger said: “We knew that the idea we chose had to relate to women in every stage in their demographic. Everyone checks themselves out, it’s just a natural thing to do.”

Kissinger added: “There was a period of about a week where we were all just coming up with these crazy ideas. At the end we all narrowed it down to our favorites and eventually picked that one. It began as ‘It’s OK to check yourself out’ but we managed to shorten it and re-work it to really fit and develop our campaign from it.”

UW Oshkosh was among a competitive district made up of ten schools from Minnesota, South Dakota and North Dakota. The team of 14 students took fourth in District 8, the only team in Wisconsin to compete in this year’s competition.

“My favorite part of the campaign process was the ability to develop a well-rounded campaign from scratch,” Aiello said. “The hardest part was working within the 6-7 week time frame. Some of our competition had up to a year to develop their strategies.”

Journalism 424 gives students real world experience they can proudly put in a portfolio. Do not be afraid to put yourself out there and take on new opportunities, like presenting in front of an audience and a panel of judges.

“The presenting team rode to Minneapolis together and the entire four hours we were rehearsing,” Kissinger said. “Even up to the night before the presentation day we did a run-through with the rest of the class and we were HORRIBLE. We eventually pulled it together and we rocked the actual presentation.”

“It was such a rewarding experience to stand in front of an auditorium full of people and present a project that we had put so much work into and had been working on for so long,” she said.

Congratulations to the 2014 NSAC team for its hard work and amazing achievement.



Spring 2014 Students Achievement Awards

20 05 2014

By: Andrea Larson (@andrea_larson_)

Every year, journalism students are recognized for their efforts in competitions, organizations, hard work, classes, clubs and/or scholarships. This years winners are:

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For more pictures, visit our Facebook page.

PRSSA PopJeopardy Campaign

15 05 2014

Every year the UW Oshkosh Public Relations Student Society of America takes part in the PRSSA Bateman Case Study Competition. The competition asks students to research, plan, execute and evaluate a public relations campaign for a real client. PRSSA chapters across the nation compete to accomplish whatever goal the chosen client specifies.

To pick clients, organizations place bids to be part of the competition. This year the case study’s company was PopMoney and the goal specified was to raise awareness for the PopMoney brand.

PopMoney is a personal payment service from Fiserv. It allows people who use the service to safely send or receive money from their bank account by using an email address or phone number.

The Oshkosh PRSSA chapter chose to raise brand awareness by putting together an event called “PopJeopardy.”

Hillary Stoeberl, president of the Oshkosh chapter, said the event involved using the word “pop.”

“It was a Jeopardy game that took place in the Titan Underground with questions related to all things ‘pop’: pop soda, pop culture, pop music, PopMoney.”

Stoeberl said to help raise awareness while keeping the event fun, the group members handed out more information about PopMoney throughout the event.

“Each team also walked away with some information sheets about what PopMoney is and how the company’s services can benefit students,” she said.

Stoeberl said her favorite part of the campaign was the journey.

“We learned a lot about pulling off a full PR campaign and event, as well as about our client and mobile banking,” Stoeberl said.

Stoeberl said she would “definitely participate in the competition again.”

For more information about the Bateman Case Study Competition, visit the competition website.

If this competition sounds like something you would be interested in, be sure to sign up for PRSSA at UWO. Meetings will resume in the fall.

Dress to Impress For Interviews

14 05 2014

Bailey Azarian is a student in Barb Benish’s Internship class and had an internship as a Social Media Intern at the Career Services where she iss responsible for managing all of the social media accounts, including Twitter, Facebook, Instagram and Pinterest. She also promotes and markets career events and writes weekly blogs.

Bailey also works as a Marketing Intern at the Alumni Welcome & Conference Center. She has been helping find and create different marketing strategies to promote the event and conference space of the AWCC to the public.

As a part of the Internship class, students are required to write a newsletter and here is one of the stories prepared for the project. 


Dress to Impress by Bailey Azarian

What you wear to your next job interview or networking event might be more important than you think. Why? Whether you like it or not, your appearance is the first thing people notice about you. For hiring managers, a first impression plays a huge part in his or her decision whether to hire you or not.

Dressing appropriately also gives you the confidence you need to impress interviewers with your personality. Make sure the first impression you create at an interview is a positive and professional one.  A job interview is not the time to be concerned with making an individual statement. Base your attire on the company’s culture and your possible responsibilities.

Professional interview attire will differ for men and women, but in most cases, conservative should be the word you remember when searching for the perfect outfit.

The most traditional option for women’s interview attire is a black skirt suit. Pants suits are also acceptable, as are suits of other neutral colors.

Interview attire for men is a full suit with matching jacket and pants. A crisp, collared shirt should be worn with a black belt and tie. Shoes should be a complementary color

Also avoid wearing blingy, shiny or lacey fabric; khaki, skinny or capri pants; shorts; tight skirts or skirts shorter than knee length; low cut and sleeveless blouses or dresses; large jewelry; bulky purses; and sandals, wedges or heels that are taller than 2.5 inches. Here’s more on how to make the best impression:

Women’s Interview Attire:

  • Suit (Navy, black or dark gray)
  • Suit skirt that is knee length or longer
  • Limited jewelry
  • Neutral pantyhose
  • Closed-toe shoe with conservative heels
  • Minimal makeup and perfume

Men’s Interview Attire:

  • Dark shoes
  • Pressed, collared shirt with plain (solid, stripe, or simple pattern) tie
  • Dark socks
  • Belt or shoes of matching color, typically black
  • Minimal cologne, if any

In the business world, the way employees look says a lot about the company they work for. The image you present is molded by the impressions all of us give when interacting with company representatives, visitors, other members of the public, and even with one another. So make sure the image you present is the one that will get you hired.


Questions You Should Ask at the End of an Interview

13 05 2014

Aly’ssa Peterson is a student in Barb Benish’s Internship class and had an internship at Integrated Marketing and Communications Department in Dempsey as a Website Specialist where her primary job was to write content for the web. She developed new content or revised old content on websites and acted as project manager, which required her to meet with clients, discuss what they wanted on their websites and execute the sites those clients’ desires. Aside from writing, Aly’ssa made wireframes for the websites and followed up with the design and IT teams to make sure the website was looking good and working properly. She also took photos for the University’s Instagram account.

Aly’ssa also worked as a Social Media Organizer at the Center for Suicide Awareness based out of Kaukauna. She used to tweet facts about suicide, inspirational quotes and photos. She eventually veered from that and is now writing content for blast emails and designing posters for future events to bring awareness to the Center.
As a part of the Internship class, students are required to write a newsletter and here is one of the stories Aly’ssa prepared for the project.


Questions You Should Ask at the End of an Interview by Aly’ssa Peterson

Employers are almost always going to ask you if you have any questions at the end of an interview. Believe it or not, how you answer that question is still part of the interview.

It’s important to ask questions at the end of an interview because it shows you were listening during the interview, and it show you care about the position with the employer.

What are some questions you should ask? This is completely up to you because it varies depending on the position and employer. The questions you ask say a lot about you. They also give the interviewer an idea of who you are and if you will fit in with the company. Plus, now it’s your turn to make the interviewer think.

Stumped on which questions to ask? Don’t worry. Here are some examples of questions you could ask at the end of an interview that will engage interaction between you and the interviewer.

As an employee, how can I exceed your expectations?

This question shows you want this position. You want to do everything possible to excel in your position, and you will go over and beyond to work hard and achieve the company’s goal for the position. This question also makes the interviewer think, and any time you can make an interviewer think to answer a question, it usually shows you asked the right question.

What are you short- and long-term goals for this position?

This question shows your interest in the position you are applying for and how you, as an employee, can make a difference. This question also gives the interviewer a chance to explain, in detail, exactly what they are looking for when filling this position and how this position can aid with the growth of the company. This question is a win-win for both you and the interviewer.

Do you see any particular reason(s) why I wouldn’t be qualified for the job?

This is a forward question, but go ahead and ask. This question will give you an idea of how you did during your interview. You will get a better understanding from the interviewer if you are able to fulfill the position with the expectations that he or she has for this position. Plus, you will get a better idea if the interviewer likes you or not.

What do you like most about working here?

This question gives the interviewer a chance to talk about him or herself, and shows that you want to know more about the person you’ve been interacting with for the past 40 minutes. Asking this question also gives you insight into what goes on inside the company and what the environment and atmosphere is like in the workplace.