UW Oshkosh Gets Starbucks Fix with Anne Enright

27 10 2014

enrightpano

Recently, the Department of Journalism had the opportunity to host Anne Enright, the Director of Media and Measurement at Starbucks, for a presentation about her work. Enright received the Distinguished Alumni Award, becoming the first woman to win this award from the department.

Anne Enright Background

 Starbucks Media UW Oshkosh

Anne Enright was a University of Wisconsin Oshkosh graduate with a Journalism degree emphasizing in Advertising and Public Relations. Since 1997 Enright has been working in the advertising industry at notable agencies including: Laughlin/Constabe, Marchfirst, The Integer Group, Digitas, OMD and Starcom. However, her most recent position is on the client side of the media industry at Starbucks.

Starbucks Media

In her presentation, Enright gave insights into Starbucks as a company from a media perspective. Enright touched base on the fact that Starbucks didn’t actually advertise until six years ago due to the outstanding service and products they offer to consumers. She also gave an insider’s look into Starbuck’s latest branding campaign that revolves around human connection. Take a look at the campaign in the this video below!:

Advice from an Outstanding Alumnus

When UW Oshkosh students at the presentation asked for advice she had great perspective. Enright said, “You have to be inquisitive and challenge yourself,” Enright said. … “Be analytical and have an interest in consumer behavior… be open to change because there has been a huge shift of consumer behavior from TV and print to digital and tablet. Be flexible and always continue to grow and learn. Also, learn to negotiate really well to make it a win- win for you and your future clients.”

Why UW Oshkosh?

When Enright was asked why she attended UW Oshkosh she said, “I wanted to do PR, and the journalism department had a good reputation, so I originally came here for that and the campus is amazing now, you are lucky!”

More insights and pictures from Enright’s presentation can be found at the department’s Facebook, Twitter and event hashtag, #AwardingAnne. Want to learn more about the University of Wisconsin Oshkosh Advertising advertising program? Click here.

Any questions? Comment below!

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Joel Christopher: New Media and the News Industry Interview

22 12 2012

By: Melissa Beyer (@MelisBe)

Of all the industries that have converged with new media, few have been so greatly affected by the encounter as news organizations. From the national level to the local, new media are revolutionizing the news. Joel Christopher, editor/digital at Post-Crescent Media, was kind enough to share with me in an interview some of the ways that new media have changed and challenged the news industry.

Joel Christopher

Joel Christopher, editor/digital at Post-Crescent Media (Photo courtesy of Joel Christopher)

In addition to a website and print newspaper, Post-Crescent Media makes use of Facebook, Twitter, live streaming video and other new media platforms. Part of Christopher’s job as editor/digital includes producing content for new media platforms as well as supervising others who are doing so.

Though the advent of social media platforms has radically changed the media world, Christopher said the change is a positive one.

“With the fragmentation of news sources you have so much more information available to you,” Christopher said. “And that forces news organizations too to make sure that they’re not getting too narrowly focused and not all following the same path on a story.”

Christopher also said that the changes that new media have brought are good for the public.

“The more information that’s available to people the better,” Christopher said. “And that’s what digital media gives you, and it gives readers, viewers the ability to shape the news to some extent by their reactions to it. It allows them to raise questions that may have been missed; it allows them to provide information in ways that they weren’t able to do in the past. I don’t see how more information is ever a bad thing.”

Yet, despite these positive aspects, new media also have their disadvantages. One such drawback comes from an obscure economic model.

“Resources are more limited than they were, and that means things fall through the cracks, or that decisions have to be made to not cover certain things,” Christopher said.

New media platforms present another challenge with their demand for speed.

“The churn of the news cycle is so short now that it presents some pitfalls,” Christopher said. “Accuracy is always an issue and the faster you work and the fewer hands are on something, the more likely mistakes are to occur and that you can get caught up too much in the chase instead of looking at a bigger picture and trying to get into deeper levels of journalism.”

Despite these difficulties, Christopher said that, “It will all be figured out at some point.”

Nevertheless, aspiring journalists should be prepared to join a career field that will be characterized by change.

“It’s not a business anymore for the change averse,” Christopher said. “I think the main thing is that journalists have to accept the idea that their job is going to change constantly.”

The Post-Crescent

Notwithstanding these changes, some aspects of journalism will remain constant.

“I don’t know what the delivery of news will be in five years,” Christopher said. “But I know that there’s always going to be a hunger for news, and that there’s going to be a need for people who have specialized training and skills and judgment to play a role in producing it.”





Journalism Department Chair welcomes students to Sage Hall

19 09 2011

Welcome to our new home

The chair of the Department of Journalism, Professor Mike Cowling, would like to welcome all students to our wonderful new classrooms and offices in Sage Hall.

“I hope that students are adjusting well to the new building and are able to find their way around here, because it’s sort of like a maze until you get used to it,” he said.

As students explore the new journalism facilities, they will see that the department still has three fully equipped computer labs dedicated to journalism classes, a scanning room, a newly furnished reading room, and a new digital photo lab.

“The photo lab is a great addition to the program,” Cowling said. “It includes a new digital camera for use in the studio, new lighting and a new display table, among other features. The lab should greatly enhance our visual media courses.”

Sage Hall is a green building with the latest technology. Cowling said the faculty will work hard to ensure that as the technology continues to evolve the department will be able to keep up with the latest developments.

For now, here are some things to look forward to as we settle into our new academic home.

Alumni and student Homecoming events

During Homecoming weekend, the journalism department will host an alumni reunion, its first in several years. On Friday, Oct. 21, the department will host a social media event in the afternoon. That will be followed by a panel discussion featuring two of the three journalism alumni who will receive awards at a dinner that evening. Read the rest of this entry »





Embrace Change for Your Media Career – Lessons from WBAY-TV

16 06 2011

By Jaquelynn Pettinato (@lynnypett)

By Jaquelynn Pettinato (@lynnypett)

Most individuals learn from a textbook in college amidst a classroom atmosphere. But in the real world, life is not going to be like a textbook. In Media Organization and Management, a journalism course taught by Dr. Sara Steffes Hansen, students learn via a hands-on approach, touring companies that some of us may work at one day.

One of those tours centered on a visit to the WBAY television station in Green Bay. So for those of you who have never been to a television studio, this post may provide some insights.

We started our day with eight of us pulling up to a historic brick building with large, white pillars – home to WBAY, which is owned by Young Broadcasting, and the ABC television affiliate in Green Bay. It carries Storm Center 2 24/7, retro television, weather channel and broadcasts UHF digital channel 23. The company is made up of 100 employees, some which have been with the company since the 1960s. Mike Harrison, the senior director of WBAY, has been with the station since 1963, when television was still in black and white.

“I remember when I had difficulty finding a parking spot, now there are lots of open spaces,” said Harrison.

Nowadays, most broadcast organizations are increasing automation and monitoring of local stations. Advanced technology in the industry means less people are needed for station operations. Technology is causing media industries to change and these changes are already becoming apparent. When robotic cameras enter the studio, individuals will lose their jobs. There will be no font people, floor directors holding the camera, master control, video person or audio person.

Harrison noted that the best way the company is dealing with change is not fighting it but embracing it. Smarter technology does work with fewer people, Harrison said. And by allowing smart technology to expand, such as automated TV stations, opportunities develop for new forms of media to be shared with society. Read the rest of this entry »