Using Social Media In Your Job Search

22 06 2016

By Jenna Nyberg

We’ve all Screenshot 2016-06-21 21.00.11heard it a hundred times: Be careful about what you post on your social media accounts. In this field more than most, the words you use and the habits you have on social media accounts might make or break your chance at employment. But instead of focusing on what not to do, let’s think about a few ways you can embrace social media to help score the job you want.

Know where to look.

A 2014 national survey by Jobvite found that the most popular social networks job recruiters are using to find employees are LinkedIn (94 percent), Facebook (65 percent) and Twitter (55 percent). In comparison, only 36 percent of job seekers are using LinkedIn to look for jobs. What does this mean? Get on LinkedIn! (And keep an eye out for job postings on Facebook and Twitter, too.)

Include social media links on your resume.

If this makes sense for the types of positions you’re applying for and if you feel confident about your presence on social media, go for it! Providing employers with these links will allow them to get a better idea of who you are, what your voice/writing style is like and how you interact online.

Update your profiles and settings.

According to the same Jobvite survey, 93 percent of recruiters looked at a candidate’s social profile, and 42 percent of the time the content they viewed led them to reconsider a candidate, both positively and negatively. With this in mind, think about maybe making some changes to your accounts, such as a more professional LinkedIn photo, stricter privacy settings on Facebook, appropriate and relevant tweets, etc.

Network your way into a job.

As I’m applying for jobs, I’m finding out that it really is “all about who you know.” Social media platforms are meant to help you make connections with people, so use them to your advantage. Whether it’s just letting people know you’re looking for jobs, connecting with people on LinkedIn or joining in on Twitter conversations, it’s important to get your name out there and on the radar of potential employers. When heading out on your next job hunt, keep in mind all of these ways that you can utilize social media to your advantage. It’s a great way to get ahead of the game!


Internship Spotlight: Creating Your Own Personal Brand

14 06 2016

By Catie Schultz (@CatieSchultz17)

As journalism students, we have it drilled into our heads very early in our courses how important it is to show your voice when creating content, however, it is even more imperative to focus on the creation of your own personal brand. But why is your personal brand so important? By setting the tone in creating your own personal brand, you are setting yourself apart from the competition. You also are creating better job opportunities by evolving your brand, developing better connections with people you work with as well as current and potential clients, generating industry recognition and so much more.

Hayley Rickmeier, a Public Relations and Journalism-Advertising major, wrote an internship newsletter article for Journalism 427: Professional Journalism Internship, outlining her insight on how to create your personal brand to prepare students for internships and life after graduation. Like many students, Hayley didn’t know what her personal brand was and expressed concern saying, “I am basically going to be the same as everyone else who graduates with the same degree. I don’t really know what will set me apart from them.”

To assist in trying to figure out where to start in developing your personal brand, Hayley thought of some great questions to consider. Use these questions to create responses about how you would answer. If you can answer all of these questions, you already have a great start in developing your personal brand.

  • What sets you apart from others and why are you unique?
  • What kind of situations do you excel in?
  • What area would you consider your absolute expertise?
  • What are some of your strongest personality traits?
  • What can you bring to the table in a future career of your choosing?

Another helpful way to gain insight is to ask people close to you about what you are great at. You can learn a lot about yourself by hearing what others think of your work ethic and personality. Paying attention to your social role also is helpful; an example of this would be if you are the person people always turn to for advice or for guidance during group projects, you are a natural leader.

As time goes by and you gain more experience, your personal brand will grow and change. As students, ours will be more goal-oriented until we gain professional experience, and that’s perfectly okay. Employers are looking for a brand that shows you know what you can bring to the table and that you are sure of your skills. For those of you interested in learning about how you can start your personal brand, The Complete Guide to Building Your Personal Brand has excellent information and highlights many ways you can learn how to build and expand your personal brand.


Amplifying Your Internship Experience

6 11 2015

By Ryan J. Sweeney, UW Oshkosh journalism alumnus (@sweenr0272)


Let’s face it: in today’s competitive job market, landing a college internship–whether it’s paid or not–is essential to bolstering your résumé, garnering real-life work experience, and getting hired after graduation. On the surface internships sound like a necessity, but how do you ensure that you’re getting the most out of the opportunity? Below I’ve compiled several tips on how to take full advantage of what your internship has to offer.

Show a Strong Work Ethic

Forget any and all rumors regarding interns and coffee-making. If you want to really get something out of this experience, you’ll need to prove yourself. Make deadlines, ask questions, and deliver high-quality work. Prove to your boss and your coworkers that you really care about the quality of work that you’re dishing out; your efforts won’t go unnoticed.

Get to Know Your Colleagues

Although working hard at what you do is imperative, networking is also key. Acclimating into your new work environment can help create trust between team members, generate contacts for your future career goals, and build confidence in yourself and your role within the company. Your coworkers will also feel more confident in you, too, once they realize you’re more than just a productive machine.

Provide Your Unique Millennial Insight

As a millennial, you know new trends in technology better than any other generation. Whether you’re passionate about mobile tech, adept on social media channels, or simply knowledgeable on the latest trends, providing this unique insight can help you be seen as a resource within your company.

Take Advantage of New Opportunities

If there’s a new opportunity available for the taking, don’t hesitate. As an intern, you have to be willing to try new things, even if it’s out of your comfort zone. But don’t just wait for opportunities to arise. There’s no shame in asking if there’s any additional work you can do.  

Overall, it’s important to take risks and give it your all. Your internship experience will only be as impactful on your future as you make it. If you’d rather just be the coffee-maker, then you’ll likely miss out on the truly rewarding experience that an internship can provide and maybe the possibility of that internship becoming a full-time job upon graduation.

Author Bio:

I graduated from the University of Wisconsin Oshkosh with a Bachelor’s degree in journalism with an emphasis in public relations and a minor in English with an emphasis in creative writing in spring 2015. I started working at E-Power Marketing in fall 2014 as an online marketing intern and became a full-time team member upon my graduation as an account specialist. Feel free to connect with me on LinkedIn, or Tweet at me!

The Value of Nonprofit Internships

23 06 2015

By Rebekah Ehlert

RebekahEhlert-150Finding an internship, easy. Just click a button to submit your resume onto Titan Jobs. In a week you get called by a nonprofit organization that wants you to intern. You’re so excited to have a real internship that you immediately accept their offer. And then later you realize you just accepted an unpaid internship. How are you going to pay your bills?

While money is great, unpaid internships can offer great experiences. Nonprofit organizations are less structured, simply because they can’t afford lots of employees. This could look scary for someone without innovation, but this is what separates “the men from the boys.”

To the successful intern, this means you can leave your own mark on the nonprofit group. You have the freedom to create a new program, do work the way you want to do it and stand out from the crowd compared to previous interns. The other employees basically treat you as an equal, which gives you full-time career freedoms.

The second best thing about nonprofit internships is the networking opportunities. You are constantly raising support and meeting with sponsors and volunteers to make your event happen. This is where you can make your impression. Who knows what connections can land you a full-time career?

And finally, the best thing about nonprofits is that many are known internationally. Special Olympics and World Relief are just a couple of the major nonprofits with internships in the Oshkosh area. Because you have experience with an international organization, you can easily share and form connections with employers. International companies carry a well-known name and common ground.

So rock that freedom, embrace the connections and showcase your experience with an internationally trusted nonprofit organization.

5 Ways to Embrace An Internship With Little Guidance

9 06 2015

By Scott Belille


*Sniff* Do you smell that? Why, that’s the smell of freedom! Yes, at many mass communications internships, your employers expect you to work independently. They’re busy and may only have enough time to tell you what the main message is that you must deliver. Therefore how to represent that message becomes your decision.

A communications internship where the employer tells you to make the calls can be rewarding if you embrace it. Here are five ways to make the most out of an internship with little guidance.

1. Follow the competitors. Watch or read content that similar organizations are pumping out. Just because a subject already received media attention doesn’t mean it is exhausted. Your competitor’s piece may have missed an alternative viewpoint or posed more questions than answers. That’s your chance to outperform them.

2. Ask your sources for story ideas. If you’re clicking with your source during an interview there is nothing wrong with asking for future story ideas at the end. You could receive tips you may otherwise never come across, and the individual could be a source for that next story or direct you to the right person.

3. Don’t skip the topics that scare you.When you’re in control, it’s tempting to discover a big idea only to tell yourself, “That topic is too hard for an intern” or, “I don’t have the time to interview that many sources.” Remember, it’s not about if you will benefit from the story, it’s about if your audience will. A good way to handle this is to mention the story idea to your supervisor. If they see no value in it, you’re off the hook. But if he or she loves the idea and assigns it to you, then you’re ready to learn something new and maybe break a big story to your audience.

4. Set your own deadlines. Some organizations are so deadline-driven that you can feel the stress radiating from the cubicles, while others are so relaxed that it is hard to keep writing at a steady pace. If your deadline is flexible or nonexistent, then establish one so your project doesn’t overstay its welcome. Whether the reward for finishing is going home early or a breathing a healthy sigh of relief that that story is finally put to rest, you will feel better if you give yourself a cut-off date for typing and tinkering.

5. Warn your supervisor if you anticipate having many questions. When the office geology enthusiast assigns you to write a riveting piece about dolomite rocks, deep down he or she expects you to have questions aplenty. Don’t fret. Say: “This topic is unfamiliar to me. Would you have time available today when I could ask you questions that pop up as I research this topic?” He or she should be happier to help you if one-on-one time is set aside to discuss it, and you won’t be returning every three minutes saying, “Sorry, one more question…”

Keep these five tips in mind and you will get the most out of the freedom this sort of internship provides.

The Joys of a Small-Town Newspaper Internship

16 07 2014

Thanks to Scott Bellile for his post on his summer internship at a newspaper in Campbellsport! scaht


If you want to feel like a valuable team player, land an internship at a small-town newspaper. Here at The Campbellsport News, a weekly publication based in a village 16 miles southeast of Fond du Lac, I make up 50 percent of the reporting staff. It’s a great first internship because 1) it motivates me to use these 10 weeks to take some weight off the shoulders of my editor and give her some days off because she works crazy hard year-round, and 2) it drives me to produce journalism for the readers that the editor typically doesn’t have time to cover as the only reporter. (She’s handed over her “ideas folder” to me containing years’ worth of leads that she never could get around to.)
The Campbellsport News’ goal is to get me to do everything that a small-town news staffer does. Since starting on June 18, I’ve conducted plenty of interviews, written feature stories, snapped and edited photos, proofread news copy and laid out pages. And what’s fun is I don’t have set daily hours. I come when the work needs to be started and leave when it’s finished. It’s rewarding to see the result of our staff’s work every Wednesday morning when the latest issue arrives fresh off the press.
One habit I’m changing during this internship is I was always overly reliant on my digital recorder during interviews. Here in Campbellsport, I’m challenging myself to interview with only a notepad and pen. Admittedly I lose great quotes when my memory fails me mid-frantic-scribble, but otherwise my note-taking has strengthened without the audio to fall back on. I no longer spend an afternoon transcribing 90 minutes of audio, and my sources are more comfortable because they’re unrecorded.
Speaking of sources, everyone I’ve met so far has been very friendly. They’re always happy to interview with me or tell me their name after I snap a candid photo of them at an event. I’ve profiled fascinating people including the owner of a backyard obstacle course, a couple fascinating marathon runners and a tuba player whose body has taken a toll from numerous car accidents and chemical-spraying jobs. As cliché as it is to say, in journalism you really are doing something different every day, so it never feels like a “job.”
My upcoming weeks will throw some unfamiliar challenges at me, like photographing the county fair, covering school board and village board meetings and reporting on sentencing hearings. I’ll have many questions and inevitably some embarrassing moments, but I’m glad I’m learning these things now while I’m still in college. The struggles are much easier to overcome when you have a supportive staff and a town full of delightful residents.
To get your feet wet at a Wisconsin newspaper in summer 2015 as I am doing this year, check out the WNA Foundation Internship Program for more information.

Why Internships Are Easier in Summer

9 07 2014

Thanks to Justin DeJager for his blog post on internships! 

Students in the Fox Valley area said finding a summer job has been relatively easy, but finding a summer or fall internship is much more important.

“During the semester I don’t have time to work,” Fox Valley Tech student Becca Spanbauer said. “So the summer gives me enough time to make [money] and save up for the following school year.”

Depending on the type of job desired, students said they have found it easy to find work in and around the Oshkosh area.

“I find it super easy to find jobs in Oshkosh,” Spanbauer said. “Because I feel like places in this city are always hiring.”

University of Wisconsin Oshkosh Internship Coordinator Barbara Benish said finding a basic job is not enough because more and more companies that hire college graduates have recently been looking for applicants who participated in multiple internships.

“It used to be you needed one internship,” Benish said. “Now the minimum is seen as two.”

For students looking to get an internship Benish said start applying for internships early – by sophomore year if possible. By getting an internship early students are able to enhance their resume and it can also lead to getting better and better internships the following years.

Students said they chose an internship over a basic summer job not only because they have extra time, but it is a requirement of the academic program they are in.

“I have to have an internship before I can graduate from the College of Business,” UWO student Carly Schoenenberger said. “I have much more time during the summer than I do during the school year, so I thought it would be a good time to get it done.”

Minimal experience or other responsibilities may hold some students back from attempting to get an internship, but Benish said there are opportunities for students who are in this position.

“Look for the nonprofits,” Benish said. “They are willing to work with you because they understand they don’t pay. Some want 20 hours a week, but some only want four or five hours a week. Start there and slowly build your skill set and each time you will get a better and better internship as the semesters follow.”

For students who want help getting a summer or fall internship Benish recommends using UWO resources, such as Career Services, that provide regular workshop hours for students to talk one-on-one with trained personnel about internships, preparing a resume and on-site interviews.