NSAC Competition 2013

3 04 2013

By: Eli Drljaca (@edrljaca)

 

The 40th annual National Student Advertising Competition (NSAC) is coming up! On April 12-13 the campaigns class will be traveling to Minneapolis, MN to go head to head against other “agencies” from many universities in the nation.

 

Okay sounds exciting, but let’s back it up and see what NSAC is all about! NSAC is an annual competition where a brand will provide students a history outline of a product they sell along with the target audiences the students must advertise to. The students have a limited amount of time to study the product and the competition and find any problems they may run in to.

 

Tyler Kerns, a student currently in the campaigns class said, “This class truly shows how much work goes into an advertisement. It most certainly isn’t about being the funniest. It’s tracking trends, building and reading research and then executing a creative plan to make the audience feel their needs are being fulfilled.”

 

Then once the students complete the research, they must build a series of ads and place them into a booklet and perform a presentation for the audience, and more importantly the judges to see. The judges are made up of professionals from the communications industry. I couldn’t even imagine the amount of stress built up for that presentation!

 

This year the product is Glidden paint, specifically the Brilliance line exclusively at Wal-Mart. The Ad Club has been putting forth efforts to come up with ideas for the campaigns class. As being part of the Ad Club I was able to work with the campaigns class and go through the creative process to come up with the final pitches.

 

One important part of the class is making sure the ads that are being created are unique. “Well we made them from scratch.” Kerns said, “Much later in the competition we got a memo saying we were supposed to use the original ‘Glidden gets you going’ tagline but we obviously didn’t get that. So we came up with (from scratch) an idea to fit the individual needs of each target segment in a quirky way.” images

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Wayne Parmley: Thoughts on Creative Process

1 04 2013

By: Eli Drljaca (@edrljaca)

Wayne Parmley spoke at UWO to Dr. Lee’s ad copy layout class to give the class his thoughts on the creative process recently. Wayne Parmley was once a freelancer in northern Wisconsin, and now is the creative director for ACP, a business located in Neenah.

Parmley did a great job of explaining to the class what all goes into making finalized products or ideas in the creative scheme of things. He told the class that the major characteristic that CEO’s are looking for in today’s age is “creativity”, and stressed just how important it is to add your creativity to the project at hand and not to worry about multi-tasking because that will add stress and reduce the efficiency of the creative team.

Taking time is crucial in the creative process, not everything is going to come to mind at ease, so it’s okay to go ahead and take time, imagine and daydream and let the creative juices flow naturally and let the ideas come to you, versus rushing the concepts and losing full potential.

He made the point that there are three questions you should be asking yourself when it’s typing up a resume or heading into an interview.

  1. Who are you?
  2. What do you do?
  3. Why do you matter?

Question number three is the one that will really help you succeed and hopefully set you apart from other competition. As far as asking questions goes, “Make sure to always keep asking them.” Parmley said to the class.

Listening to Wayne Parmley’s speech was nothing short of motivational, it surely helped me think more about my future and how to separate myself from others and I hope by reading this it also helped you learn the same.

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Ad Club Tour: Arketype Inc.

18 02 2013

By: Eli Drljaca (@edrljaca)

UW-Oshkosh’s Ad Club recently toured Arketype, a small advertising agency located in Green Bay. Although the agency itself is small, it handles a lot of big clients such as Goodwill, Bemis and Kimberly-Clark. Seeing as I am a member of Ad Club, I went along with the crew and gathered a wealth of knowledge and saw what exactly all goes into an ad agency and the process that it takes to satisfy a client’s needs.

When first approaching Arketype from the exterior you wouldn’t think it was an ad agency. The building is actually a renovated church with large stained-glass windows.  When walking inside I noticed the agency was laid out with several large rooms on the first floor. These rooms are used for brainstorming, conference calls and other projects in the making.

We then spoke briefly with Ross Mollet, a copywriter at Arketype. He showed us some of the final products they created for events such as brochures, pamphlets and creatively done newspapers. The president of the company Jim Rivett was there with a quick hello as he was about to have a conference call with a client. This gave us a sense of size and personal touch the company offers.

Then we ventured upstairs to meet with some of the creative team. We were able to take a look at the workspace, which was very wide open and laid back. We met with some of the graphic designers who were working on a logo for the new restaurant Bleu by Chives, located in Green Bay. The designers had close to what seemed like 100 or more ideas and sketches that were made just for this one restaurant. It was nice to see how extensive the process really is for narrowing down logo ideas.

Then we went on over to a pair of young employees who were working on a video promotional piece. It was quite relieving to see familiar software programs in use, similar to the ones we use right here in the UW-Oshkosh Journalism Department.

After leaving Arketype, I can safely say that the Ad Club and myself were more than ready to go out into the working world and start getting hands on. So next time you’re in Green Bay and you are driving around Stuart Street, look for the pixelated “chillax” penguin. In that building you’d be able to see the Arketype crew hard at work designing and creating for major businesses.

Arketype tour





Speak With a Professional: Shane Arman

8 12 2012

By: Eli Drljaca (@elidrljaca)

Ever wonder what it’s like to graduate and land a big job? Shane Arman sure does, and he will be on campus Monday to have discussions with students pertaining to the future after college.

Shane Arman is a recent graduate from right here at UW-Oshkosh. He was involved with PRSSA,  Reeve Union Board and other organizations and clubs on campus. He is now working at Burson-Marsteller, the largest public relations agency in the world. He now does work with fan experience in both consumer and sports marketing aspects at the agency. If you are looking for more information on Shane’s background and where he interned previously take a look at vocation village where they performed a full interview with Shane.

If you are interested in talking with Shane, contact Dr. Henderson so you can set up a small meeting to ask questions and soak in knowledge that Shane has to offer to students who plan to graduate soon.

So take a study break on Monday and meet up with Shane and take notes on how to advance in life after college.

 

Shane-Arman





Journalism Holiday Party

2 12 2012

By: Eli Drljaca (@elidrljaca)

If you’re a journalism student here at UW-Oshkosh make sure to mark your calendars for Tuesday, December 4. The journalism department is having a holiday party in Sage 3408 from 11:30 a.m. to 2:30 p.m.

So come to the party and bring your friends that share your major! Here’s what you can expect:

There will be a plethora of free food. Make sure to come with an empty stomach because there will be plenty of food to go around to fill up everyone’s stomach. Not to mention Dr. Julie Henderson , journalism professor, plans on bringing in batches of her own homemade chocolates! That’s one savory reason alone to come to the party!

You can chat with all of the professors. Getting to know your professors personally can be extremely beneficiary. Feel free to strike up a conversation with any of the journalism professors. Think of the networking that could get done here!

There will be a raffle for everyone. Everyone who comes to the party will get a raffle ticket. The top two people who get chosen will receive prizes!

Get to know other students. There’s nothing better than being surrounded by students who have the same visions and ideas as you. Come up with new ideas and discuss how classes are going as we near the end of the semester.

So who’s looking forward to the party? I know I am, see you all there.

 

HolidayParty





Cyber Monday Deals For Journalism Students

25 11 2012

By: Eli Drljaca (@elidrljaca)

Now that everyone is out of their food comas and caught up on their sleep after early Black Friday adventures, it’s time to get some righteous deals from the convenience of your home right from your computer. That’s right it’s time for Cyber Monday, and here are some great deals for any journalism students.

For the visual emphasis, Amazon is offering a bundle deal for a Nikon D3000 that comes with two lenses, a camera bag, Nikon’s guide on how to shoot videos and photos, and a San Disk 8gb memory card. All for just $446.95, not a bad deal at all.

For the writing/editing emphasis it’s about time you updated your laptop to get some serious writing done. Amazon is offering a 15-inch MacBook Pro for $1,742.84. This is a great device for not only getting some writing done, but also investing in some software from Adobe such as Custom Suite 6.

For public relations students, take a look the book Social Media and Public Relations: Eight New Practices for the PR Professional that Amazon has on sale for only $11.48. It would be great for doing research on how to tie in the new and popular social media aspect with public relations. There’s nothing better than having more knowledge than your competitor.

For the advertisers out there, go ahead and pick up an iPad mini from the Apple store. That way you can display your creative ideas and show them to your colleagues with ease. All for just starting at $329.

And for everyone involved in media studies, Amazon now has a book on sale called The Ethics of Emerging Media: Information, Social Norms, and New Media Technology which is great for catching up on all the newest forms of emerging media and learning about all the new ethical issues that come with them all for just $34.95.

Now’s the time to get on your computers and snatch up these deals before it’s all gone! It’s just as easy as clicking the links above, and you’ll find yourself right there ready to purchase these useful tools to broaden your knowledge in whatever subject you’re studying.

After checking out all of the Cyber Monday/week deals, which deal did you find the best and how will it help you in progress?