On Trend: Online Certification

1 12 2017

By Madeline Clemence (Clem__Clemence)


Let's Get

Online certifications seem to be all the rage right now in the University of Wisconsin Oshkosh Department of Journalism. Becoming certified in areas of social media, human subjects research, and analytics are consuming the journalism students in some areas of the department at UWO. Students can leverage these skills internally and externally to their needs as they continue in the journalism field.
Cision, HubSpot, and CITI, are only a few of the certifications getting students ready for the employment environment. Whether it is social media publishing knowledge, an addition to a LinkedIn profile or resume, these certification programs are creating well-rounded journalism students with a higher level of professionalism.

Narrowing in on HubSpot specifically, senior Jess Foster, a public relations major with a sales emphasis, states “I had never heard of Hubspot before jumping on board with the journalism department. This simple yet time-consuming certification helped me land my dream internship.”

Hubspot is an inbound marketing tool that allows employees to market products and companies effectively and efficiently using online technologies. Foster mentioned in her first interview that she was Hubspot certified and the interviewer was truly impressed. The HubSpot certification definitely did not go unnoticed as it helped her stand out.

Similar to HubSpot in ways that the program allows individuals to use and analyze social media, Cision is another program journalism students are working on to strengthen their creative social presence. According to the official Cision website, “[Cision] is a leading global public relations and earned media software company and services provider” that breaks down “rich analytics and in-depth communication insights.” Understanding where technical and strategic aspects of social media come together is the beauty of the certification course.

“At the moment, I am going through two more certifications in my journalism courses. Each certification I achieve is unique in its own way and I know will benefit me in the future,” Foster said. She is finding time to get certified in order to practice the skills and techniques before using them in the real world. She, along with many other journalism students, are excited to graduate and stand out in the job market.


Did you you have an internship this summer?

5 08 2015

By: Cindy Schultz (@SindeeLouHu)


If you held an internship this summer, we would love to hear about it.

Take a moment to fill out this survey letting us know where your internship was held this summer.

This data is collected and highlighted on maps within the Reading Room and in the hallway of the Department of Journalism.

This is a great opportunity to showcase the awesome companies/organizations where our students gain valuable job skills and wonderful networking opportunities for future employment.

If you have any questions, please direct them to journalism@uwosh.edu.

Do it now, before you forget!

5 LinkedIn Tips for a Killer Profile & More

18 02 2015

By Ian Arthur



During fall semester the Department of Journalism hosted a LinkedIn workshop run by students – and yes cookies were involved. Students came together to optimize their profiles and bounce ideas off one another about how to tame the LinkedIn beast. Here are the top five tips from the event.

1. Have a supreme summary.

Having a short summary about yourself on your profile is essential for your profile’s search engine optimization (SEO) as well as showing uniqueness to set yourself apart from the competition. Also, this summary is your first impression with anyone who sees your profile. Make sure to include your elevator pitch, which is a short summary of why you make a good job candidate, aspirations as a professional and anything else pertinent to your job search.


2. Find an eye-catching cover photo.

LinkedIn allows everyone to have a cover photo for free. Taking advantage of this is another way to personalize your profile, to make it your own and to create a memorable impression to recruiters. Choose a photo that can represent you or your industry, but keep it professional.

3. Include how you impacted your employers.

With each previous employment opportunity on your page, make sure to not only describe your role within that position, but also show the impact you made. Adding the total revenue you helped generate or how many people read the publication you wrote are just a few ways to show your impact.


4. Spread the endorsement love.

As a wise person once said, “Thou shalt spread endorsements on LinkedIn.” OK, so maybe no one ever mentioned that, but you should really endorse professionals so that they return the favor. Having endorsements not only shows you have skills but shows you are active in your professional network.

5. Looking for a job? Download LinkedIn Job Search.

Another great resource that some people still haven’t adopted is the LinkedIn Job Search app. This app makes searching for jobs on the go a breeze and even lets you apply directly for jobs on the app with your profile – no cover letter or resume needed.


LinkedIn is the largest professional network in the world. It’s essential to have a profile today because recruiters are starting to rely so heavily on it. And let’s face it, it’s an amazing networking tool. I challenge you today to start making LinkedIn your new favorite social network.

Questions? Comment below for an immediate response.

Ad Class Delivers Client Project for Rawhide Boys Ranch

20 12 2012

By Sara Hansen (@sameplane)

Students in the Journalism Department’s Advertising Media class presented a media plan last week that served not only as a final class project, but as a real set of recommendations for a prominent Wisconsin non-profit organization.

Students spent the semester researching, touring and “getting to know” the marketing situation for Rawhide Boys Ranch. Since 1965, Rawhide has provided prevention-based programs to help at-risk youths and families. Many Wisconsinites have seen Rawhide TV advertisements about donating vehicles to the ranch to fund programs that have helped thousands of young people.

Doreen Wagner, social media and marketing assistant at Rawhide, worked with the class to develop new media strategies aimed at increasing vehicle donations. In recent years, these donations have decreased with the economic downturn and competing non-profit organizations.

“I was very impressed with the level of professionalism that the students displayed, in person, on the phone or in emails,” Wagner said. “Further, they presented well-thought-out media plans that I can take back to my manager for review and possible implementation.”

The advertising students interacted with Doreen throughout the semester, including in-class, on-site and phone communications. Working as teams, they presented two media plans along with presentations to the client. The plans show media objectives and strategies, based on marketing and media analyses, to help Rawhide improve its reach to key target audiences.

“Many of us knew about Rawhide,” Molly Guendert, a senior journalism major with an advertising emphasis, said. “However, touring the facility was impressive, and made us realize all the work this organization provides for communities. It inspired our class to want to help Rawhide meet its goals.”

Paige Wagner, a marketing major / journalism minor, said working with Rawhide was a challenging but beneficial experience.

“As a graduating senior, it was very exciting to work with a real client and have more of a hands-on project,” Wagner said.


6 Tips to Boost Personal SEO

15 04 2010

Google Search Results for Melanie Stepanek

By Melanie Stepanek (@shmelanie)

While job searching itself isn’t a calculated science, elements of it certainly are. Today I’d like to focus on the highly logical and essential skill known as “Personal Search Engine Optimization,” or “Personal SEO.”

Since I’m being logical, here is an established fact: the transitive property of geometry says that, “if a = b and b = c, then a = c.”

If you are looking for a job online and your employers are looking for you online, then you have to be looking for yourself online.

As a Journalism student, I’m not entirely concerned if my theorem lines up right with Mr. Euclid’s theorem, but the point is this: you should be very, very concerned about what shows up in a search for yourself online. According to Big Shoes Network, a job search site for the marketing industry, more than 70 percent of hiring decision-makers are looking you up online. With companies stepping up Web efforts, this number will only continue to increase.

So, take a moment. Google yourself. Bing yourself. Do what you need to do. What do you see?

We’ve all been through the “clean up your online act” more times than I care to count, so I’m not going to bore you; rather, I’m going to aim my preachiness at those of you who return from this search empty-handed.

True, you don’t have to worry about alcoholic pictures or unfortunate public rants. No, no. You just look like a social hermit. In an age where everyone, even the Pope, is online, you have to have SOMETHING come up or you risk looking ignorant.

SEO is a practice heavily employed by businesses to achieve top “organic” search results (essentially, the top results that aren’t paid). While you may not be a business, you are still selling yourself, so you need to nurture your own SEO.

Without getting into the nitty gritty of how SEO works, here are some tried-and-true tips to optimize your online presence and showcase your industry know-how.

  1. Make your Facebook searchable and sign up for Twitter and LinkedIn accounts. This is an absolute staple and should be done regardless of SEO impact.
  2. Create your own blog or write a post for one. (hint hint hint) You can piggy-back the higher traffic of community blogs to get your own name out.
  3. Comment on industry-specific blogs using your real name. No anonymous.
  4. Experiment with other forms of social media, such as forums, social bookmarking sites and YouTube/Flickr. Create all accounts with your real name.
  5. Create your own online portfolio or Web site using Weebly.com or Folio 21. Use your name. (Have I said that enough yet?)
  6. Get engaged online. Network. Communicate with others. You will show up on their pages as well as your own.

These are just a few ideas. Anyone else have any thoughts to add?

Also: students, if you’d like an investigator to stalk look you up online to find out what employers see when they search you, let us know in a DM on Twitter (@UWOshJournalism) or e-mail uwoshjournalism@gmail.com. We’d be happy to help.

*Note: Please make sure not to reveal any sensitive information, such as your home address. (Use common sense.) The Internet is getting increasingly transparent, but you should still maintain some level of privacy.*