UW Oshkosh Journalism Alumnus “Moved Fast With Stable Infra”

11 12 2017

By Taylor Kuehl (@TaylorKuehlUWO)

Self-proclaimed advertising nerd, Brody Karmenzind, received a Bachelor of Science degree in Journalism, with an emphasis in advertising in 2014. After graduation, he gained invaluable experience while working for Pandora. It was when the opportunity to work for Facebook presented itself, that Karmenzind jumped at the chance to continue to grow within the field he loves.

 

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Brody Karmenzind, Journalism Alumnus 2014, celebrating his “Faceversary”

 

Life Is Good Being a Facebook Employee

  • Assists his clients as partner manager to help them achieve their marketing goals through advertising on both Facebook and its family of apps
  • Works with world-class coworkers who push each other to work faster, be smarter and improve overall as employees
  • Mentors coworkers and clients
  • Plays ping pong a couple times per week
  • Enjoys the free cooked meals served within the office three times a day

Move Fast With Stable Infra

Karmenzind believes there are three main skills/personal characteristics necessary to be successful within a career.

  1. Be consistently clear and concise with your communication.
  2. Have a hunger to learn because industries are constantly changing.
  3. Be open to failing and learning from those mistakes because the bigger risks you take, the bigger the rewards received.

He considers the University of Wisconsin-Oshkosh Department of Journalism to be the number one reason behind the high-level of success he has seen thus far within his career. The program not only laid out all career possibilities, but it provided him with the knowledge and skills needed to break into that industry.

Favorite Journalism Department Memory

“My favorite memories are all of the everyday encounters with classmates and professors. It was a great experience to be part of a smaller program and really get to know everyone,” said Karmenzind.

 

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What are some of your favorite memories associated with the UW Oshkosh journalism department? Do you have a question for Brody? If so, leave a comment or connect with him through his LinkedIn account!

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The Trend of Google Analytics

8 12 2017

By Allie Weitekamp (@weitekamp_allie)

In the Journalism Department, one of the major tools professors are discussing in classes is Google Analytics. Google Analytics is a tool to study how users are interacting with web pages and blogs. It also helps measure advertising ROI, track Flash, video and social networking sites.

Google states, “Google Analytics makes it easy to keep track of your customer’s journey by connecting customer behavior, channel performance, and much more across your sites and apps in robust reports and dashboards.”

The program is free to start and very easy to set up. Below is a video tutorial that gives step-by-step instructions of how to set up a Google Analytics account.

Not only is this service helpful for the average consumer, but also for businesses. Google Analytics studies exactly how users interact with their website. The tool can calculate page views, clicks, bounce rate (how fast users exit from pages), where the person is located and so much more.

Google is even able to calculate a business’ return on investment (ROI) when using Google’s other service Adwords. Through the “cost analysis” tab, Google is able to calculate the “cost per click” and return on investment. The data from the advertising campaigns is imported into the Analytics page and then Google creates dashboards and graphs depicting that information.

Since Google Analytics is such a useful feature for journalists and business, it is possible to be certified in utilizing the tool. This certification will set set students apart in a job interview because of its difficulty and practicality, especially in the workplace. The certification is provided once users go through the Google Analytics Academy, which is a series of videos. Once the videos have been watched, users will then take a 90 question exam.

Google Analytics can help increase traffic, compile data and assist with advertising campaigns. For more information about Google Analytics or how to become certified, click here.

 

 





The Advisory Board Provides Employer Perspective

6 12 2017

By Ashley Larson (@aelarson6)

Advisory Board

The Department of Journalism at UW Oshkosh is committed to providing students with the knowledge and skills relevant for today’s job market. In order to keep curriculum as current as possible, the department utilizes feedback from a group of industry professionals called the advisory board.

John Giesfeldt, a board member and the Content Marketing Manager at B&W MEGTEG LLC, describes the advisory board as a bridge between the department and employers.

“The advisory board operates as a link between the Journalism Department [sic], its curriculum development, and the business community,” Giesfeldt said.

Public relations professor Kristine Nicolini points out that the advisory board’s feedback also helps the department meet accreditation standards in addition to making sure curriculum prepares students for the workforce.

Their function is to help provide insights related to the professional and public service accreditation standard of the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Specifically, their insights and feedback help ensure the curriculum aligns with advancing journalism and mass communication professions,” Nicolini said.

Giesfeldt said the board evaluates the department’s curriculum and provides feedback from an employer perspective so students know what to expect when they transition from the classroom to the real world.  

“Our decisions are really about providing feedback to the department about what we see as good curriculum development to prepare students. It comes down to trying to give students the right mindset of what they can expect when they do land a position,” Giesfeldt said.

A field as dynamic as journalism needs equally dynamic professionals. To help the department meet this need, the advisory board provides curriculum feedback based on the diverse perspectives of its members.

For Giesfeldt, that means looking at his professional journey since college, which includes stops in reporting, marketing, advertising and public relations, and incorporating his experiences into the board’s collective voice.

Though it seems easier to see how the journalism department benefits from its advisory board, serving on the advisory board is beneficial for its members as well.

“Being involved on the board has been a great experience for me. Being able to see and be involved in the decision-making process the faculty go through in determining whether or not course offerings are meaningful to the students’ development is very rewarding,” Giesfeldt said.

 

John Giesfeldt

John Giesfeldt (Courtesy of Twitter)

 

 

 

 





Coming Soon, The Oshkosh Herald

16 11 2017

By Christina Basken @christinabasken

The release of The Oshkosh Herald newspaper will be in mailboxes Jan. 11, 2018.

The Oshkosh Herald is a local newspaper containing information about the Oshkosh community, business, government, schools and sports.

karen1Karen Schneider is the co-founder of The Oshkosh Herald, a member of the Journalism Advisory Board at UW Oshkosh Department of Journalism and a member of the Advance-Titan Advisory Board.

“We are only covering what happens in Oshkosh, so, we’ll have a community news format where people can submit their press releases and we’ll give them a venue,” Schneider said. “We will also cover Oshkosh business, government, prep-sports, the big community and schools.”

Schneider said what makes The Oshkosh Herald different is the news that you don’t see anymore, but like to read about.

“We will give them the news that you don’t see any more but everyone likes to read about; the police blogs, obituaries, engagements, and wedding announcements,” Schneider said.

If college students are living in homes or apartments on or around campus, they will be getting these newspapers in their mailbox too.

“It will be mailed to the first 25,000 (homes), so we’ll have all of the homes in the city of Oshkosh,” Schneider said. “It’s all advertising supported, so as our advertising base builds, then we’ll be able to expand that footprint and add the additional 10,000 homes that are in the school district, but are on the outer edges of the townships. “

Eventually, you will be able to pick up a copy at local business organizations supporting newspaper racks.

“We will increase our distributions as we meet our milestones, so we will eventually start delivering to businesses as well,” Schneider said. “Right now, we are focusing on getting them into the hands of the homeowners and residents versus other avenues.”

People will also be able to find The Oshkosh Herald news items after Jan. 11 online as well.

“We will not be posting every story on our website, but if there’s breaking news, we may post that,” Schneider said.

Schneider said she is hoping to collaborate with the Advance-Titan student newspaper to share university news with the community as well.

“I am working with Vincent Filak, to collaborate with the Advance-Titan student newspaper so hopefully we will be reprinting some of those stories so that the university news gets spread into the community as well,” Schneider said.

Schneider said those who would like to submit content ideas or advertise with The Oshkosh Herald can connect online: submit@oshkoshherald.com or advertise@oshkoshherald.com.

Students who would like to contribute to The Oshkosh Herald can contact Karen at  karen@oshkoshherald.com.





UW Oshkosh Journalism Alumna Speaks About Influence

1 11 2017

By Lizzy Ritschard (@lizzymritschard)

Mariah Haberman was back on the UWO campus on Tuesday, Oct. 17, 2017 for the University’s Speaker Series. Haberman spoke about how to build influence. She explained to the UWO students that influence is greater than power. By having influence you are able to persuade people through logic, emotions and overall, cooperative appeal.

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Haberman said that the key element to become an influential person is authenticity. She continued reinforcing this idea by telling the students to not pretend they are something that they aren’t.

Other useful tips Haberman shared with the students to build influence are to listen more, build a reputation by becoming a problem solver, share the credit with others, say people’s names more and remember them, and finally connect with others on common ground. These tips can help any person become more influential in the workplace, at school and in life.

“There’s no such thing as a neutral reaction” Haberman said. She went on to explain that you either leave people with a better or worse feeling about yourself or about them. This is why it is important to have some self-awareness of how you come off to another person.

People are moved when you make them feel better. In order to try to help people feel better Haberman said that you should help others to get ahead and help them see their contributions.

Haberman left the students with some final advice, “sell yourself” when it comes to trying to get a job or something else you want. Make sure to talk yourself up, but don’t forget to back it up as well. Because remember, the most important takeaway is to be authentic.

Interested in learning more about influence? Follow these tips for persuading others from the Center for Creative Leadership, or check out this insight from HubSpot’s summary of Dale Carnegie’s advice.





UWO PRSSA Wins Big at National Conference

19 10 2017

By: Monica Salmeri @MonicaSalmeri

Nine students represented The Dr. Julie Henderson Chapter of the Public Relations Student Society of America (PRSSA) at the PRSSA National Conference in Boston, MA from Oct. 6-10.

The students attended professional development sessions, networking opportunities and national award ceremonies. The chapter received a total of six awards including two chapter and four individual awards.

The chapter was once again recognized with the Star Chapter award, an award earned by only 10 percent of PRSSA Chapters worldwide.

PRSSA received second place in the annual National Organ Donation Awareness Competition presented by the AJF PRSSA Chapter at Rowan University. This award was based on the chapter’s Blooming Lives campaign that was completed in April, 2017. During this campaign, the chapter promoted organ donation facts on social media accounts and culminated the campaign with a flower drive. This campaign added an additional 93 people to the National Organ Donation Registry.

Individual awards were given to Katie Biersach, a senior majoring in Public Relations. These awards include the National President’s Citation and Ron Culp Scholarship for Mentorship. To be eligible for the National President’s Citation, you must possess leadership and professional skills, have a strong understanding of PRSSA and be an active member at the chapter and national level. Biersach received the Ron Culp Scholarship for Mentorship for her outstanding dedication to mentoring her peers.

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“Mentoring is important because it fosters the future professionals of our industry,” Biersach said. “Personally, I have found mentors in my colleagues and professors and because of my positive experiences, I wanted to do the same for others.”

Biersach and Monica Salmeri were both awarded the PRSSA Gold Key Award. The National Gold Key honors the outstanding public relations student and leader. Winners are those who excel in their academic study of public relations, have pursued ambitious professional development opportunities and are leaders in their PRSSA chapter. Biersach and Salmeri join Heather (Wade) North, Jessica Bedore, Holly Kloth Botsford, and Hilary Stoeberl as UW Oshkosh Titans who have received this honor.

The Chapter continued to build a strong name for itself nationally at the conference and hopes to continue the award-winning tradition into the future.

Interested in joining PRSSA? Come to a meeting on Wednesdays at 5:30 in Sage 3218.

 

 

 





What A Difference A Year Makes: Dr. Nicolini’s First Year With UWO Journalism

12 05 2017

By Carissa Brzezinski (@CJBrzezinski)

Dr. Kristine Nicolini joined the journalism department this year as an assistant professor in public relations. She primarily teaches upper-level courses within the public relations major. These courses include: Principles of Public Relations, Public Relations Techniques, Research in Strategic Communication, Case Studies in Public Relations, and Public Relations Campaigns.

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  1. What was your professional experience before taking this position?

I have over 12 years of professional experience in public relations, strategic marketing, and corporate communication. I was fortunate to have many diverse opportunities in my career including shaping the marketing and strategic communication initiatives of Children’s Health System, Rockwell Automation, Bridgestone Firestone, Boys & Girls Club and St. Francis Xavier Educational System.

  1. What encouraged you to transition from a working professional to an educator?

During my career I have had two consistent passions, public relations and education. While working as a PR professional, I also taught one or two public relations courses at nearby universities. Five years ago, the chair of my department encouraged me to pursue my doctorate so I could teach at a university. I have always loved being in the classroom because of the unique ability one has to help students develop and grow. One of the best parts of my job is working with students and helping them achieve their goals. Even though I have transitioned into academia as my full-time role, I still work with organizations to help them achieve their communication goals through my consulting work.

  1. What is your favorite thing about the journalism department?

I love the dynamic, collaborative interaction between the faculty and students. Students are actively engaged and motivated to get the most out of their educational experience and this makes the department a vibrant, energetic and continuously evolving environment.

  1. What skills do you suggest students who want to go into journalism or public relations work on honing the most when they’re in school?

One of the most valuable skills students can possess as they transition into the job market is the ability to critically assess a situation and strategically formulate a plan of action. This skill takes time to develop but makes the difference between a mediocre communication professional and a cutting-edge leader in the field. I stress the importance of taking time to think through all aspects of the problem before trying to come up with a viable solution.

  1. What was the last book you read?

Besides academic textbooks and research methods books, the last book I read was Most Wanted by Lisa Scottoline. Her books have so many plot twists they keep you on the edge of your seat from the first page to the last sentence.

  1. What is your favorite family tradition?

One of my favorite family traditions is spending time at our cottage in Winneconne, WI. My grandfather built the cottage when my mom was little and we have spent many days there boating, fishing, and spending time together with my extended family. I love knowing my kids are having those same experiences and making lifelong memories.

  1. What is your next skill to master?

One of the aspects of public relations that I enjoy the most is the ever-changing nature of the field. I am continuously seeking new knowledge related to how technology impacts how PR professionals do their work. Additionally, I am particularly interested in how meta-data influences major public relations decisions related to crisis communication. I am learning the different ways researchers are utilizing meta-data as a tool to uncover these trends.

  1. What is one thing you couldn’t go a day without?

Starbucks!!! I am addicted to their Grande Iced Caramel Macchiato and their oatmeal.