Career Options for Journalism Graduates

15 12 2017


By Dakotah Armbruster (@Dakotah__A)

As a student who majors in journalism, you may get the occasional, “So you’re going to be a journalist?” Although that may be the perfect position for you, there are a plethora of job opportunities out in the workplace for journalism majors, some that may even surprise you! Below is a list of five of the many jobs that are amazing options for graduates with a degree in journalism.

  1. Social Media Specialist– Social media is a vital key for marketing of a company. Social media specialists communicate with the public through tweets, likes, shares, posts, etc. and build a authentic brand for said company. They can also review analytics sites to see how to improve their company’s social presence. View specialist job postings here to learn more.
  2. Copywriter– Have you seen any advertisements lately? Copywriters are in charge of writing the text for ads and publicity material. Talk about getting your work out there. If you are naturally creative, persuasive and can pack a lot of information into only a few words, this is the job for you. View copywriter job postings here.
  3. Public Relations Specialist– Want to be one of the faces of a major brand? PR specialists create and maintain the image of organizations through various media tactics, all while trying to build brand awareness and inform the public. View PR specialist job postings here.
  4. Creative Director– Let your creativity run wild in this position. With at least five years of previous agency experience, creative directors lead in advertising agencies where they work with graphic designers, marketers, artists, etc. to come up with visions for products being sold. Every brand has a story to tell, and it’s the creative team’s job to let that story be shared with the world. View creative director job postings here.
  5. Editor– Want to oversee the entire process for major publications and send out final drafts of text? With previous experience, editors work at magazines, newspapers or online media outlets. Basically anywhere there’s a story, there’s an editor. View editor job postings here.

The journalism department at UW Oshkosh has many alumni that are in a variety of job fields. Just by checking out the homepage for the department, students can view outstanding alumni from this program and their current position titles all across the United States.


Connect With Fellow UW Oshkosh Journalism Alumni on Facebook

13 12 2017

By Taylor Kuehl (@TaylorKuehlUWO)

Are you interested in tapping into a special network of media professionals that connects alumni and current University of Wisconsin-Oshkosh journalism department students? A Facebook group named UW Oshkosh Journalism Alumni & Students is the perfect place to do so!

Reasoning Behind The Facebook Page

Cindy Schultz, academic department associate, said the Facebook group offers another way for alumni and students who share the UWO journalism experience to connect and share.

“So many of our alumni have had an interest in being involved with the department and helping current students, so we developed this group as a platform where a collaboration could potentially take place,” said Catie Schultz. “We encourage all of our alumni and students to join.”

 Give Me Some Details!

It is a closed Facebook group of 467 members, headed by eleven admins. All journalism department alumni requests for membership are accepted. Members are encouraged to share their photos, experiences and memories related to the journalism department and to engage with other alumni. Students can share happenings and network with alumni. The department hopes the group will grow past 500 members by the end of the year.

Why Should You Join?

  • It’s a place where alumni and current students can interact
  • Internships and potential job opportunities can be discussed
  • Updates are posted from the journalism department
  • Trends and news for journalism, advertising, visual communication and public relations are shared
  • It’s fun to take a trip down memory lane no matter your graduation year

What Would You See If You Joined?

You would have access to content pertaining to upcoming department events, such as guest speakers or the journalism department’s 50th anniversary celebration taking place in October 2018. Modern Monday, Throwback Thursday and Flashback Friday posts are a fun way to create conversation among alumni and current students.



Current journalism department student and admin of the Facebook page, Catie Schultz, shares the successes of current and past students who competed in the National Student Advertising Competition (NSAC)


Leave a comment below if you would like to be added to the Facebook group or tag a friend who may be interested in joining!

UW Oshkosh Journalism Alumnus “Moved Fast With Stable Infra”

11 12 2017

By Taylor Kuehl (@TaylorKuehlUWO)

Self-proclaimed advertising nerd, Brody Karmenzind, received a Bachelor of Science degree in Journalism, with an emphasis in advertising in 2014. After graduation, he gained invaluable experience while working for Pandora. It was when the opportunity to work for Facebook presented itself, that Karmenzind jumped at the chance to continue to grow within the field he loves.



Brody Karmenzind, Journalism Alumnus 2014, celebrating his “Faceversary”


Life Is Good Being a Facebook Employee

  • Assists his clients as partner manager to help them achieve their marketing goals through advertising on both Facebook and its family of apps
  • Works with world-class coworkers who push each other to work faster, be smarter and improve overall as employees
  • Mentors coworkers and clients
  • Plays ping pong a couple times per week
  • Enjoys the free cooked meals served within the office three times a day

Move Fast With Stable Infra

Karmenzind believes there are three main skills/personal characteristics necessary to be successful within a career.

  1. Be consistently clear and concise with your communication.
  2. Have a hunger to learn because industries are constantly changing.
  3. Be open to failing and learning from those mistakes because the bigger risks you take, the bigger the rewards received.

He considers the University of Wisconsin-Oshkosh Department of Journalism to be the number one reason behind the high-level of success he has seen thus far within his career. The program not only laid out all career possibilities, but it provided him with the knowledge and skills needed to break into that industry.

Favorite Journalism Department Memory

“My favorite memories are all of the everyday encounters with classmates and professors. It was a great experience to be part of a smaller program and really get to know everyone,” said Karmenzind.



What are some of your favorite memories associated with the UW Oshkosh journalism department? Do you have a question for Brody? If so, leave a comment or connect with him through his LinkedIn account!

The Trend of Google Analytics

8 12 2017

By Allie Weitekamp (@weitekamp_allie)

In the Journalism Department, one of the major tools professors are discussing in classes is Google Analytics. Google Analytics is a tool to study how users are interacting with web pages and blogs. It also helps measure advertising ROI, track Flash, video and social networking sites.

Google states, “Google Analytics makes it easy to keep track of your customer’s journey by connecting customer behavior, channel performance, and much more across your sites and apps in robust reports and dashboards.”

The program is free to start and very easy to set up. Below is a video tutorial that gives step-by-step instructions of how to set up a Google Analytics account.

Not only is this service helpful for the average consumer, but also for businesses. Google Analytics studies exactly how users interact with their website. The tool can calculate page views, clicks, bounce rate (how fast users exit from pages), where the person is located and so much more.

Google is even able to calculate a business’ return on investment (ROI) when using Google’s other service Adwords. Through the “cost analysis” tab, Google is able to calculate the “cost per click” and return on investment. The data from the advertising campaigns is imported into the Analytics page and then Google creates dashboards and graphs depicting that information.

Since Google Analytics is such a useful feature for journalists and business, it is possible to be certified in utilizing the tool. This certification will set set students apart in a job interview because of its difficulty and practicality, especially in the workplace. The certification is provided once users go through the Google Analytics Academy, which is a series of videos. Once the videos have been watched, users will then take a 90 question exam.

Google Analytics can help increase traffic, compile data and assist with advertising campaigns. For more information about Google Analytics or how to become certified, click here.



The Advisory Board Provides Employer Perspective

6 12 2017

By Ashley Larson (@aelarson6)

Advisory Board

The Department of Journalism at UW Oshkosh is committed to providing students with the knowledge and skills relevant for today’s job market. In order to keep curriculum as current as possible, the department utilizes feedback from a group of industry professionals called the advisory board.

John Giesfeldt, a board member and the Content Marketing Manager at B&W MEGTEG LLC, describes the advisory board as a bridge between the department and employers.

“The advisory board operates as a link between the Journalism Department [sic], its curriculum development, and the business community,” Giesfeldt said.

Public relations professor Kristine Nicolini points out that the advisory board’s feedback also helps the department meet accreditation standards in addition to making sure curriculum prepares students for the workforce.

Their function is to help provide insights related to the professional and public service accreditation standard of the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Specifically, their insights and feedback help ensure the curriculum aligns with advancing journalism and mass communication professions,” Nicolini said.

Giesfeldt said the board evaluates the department’s curriculum and provides feedback from an employer perspective so students know what to expect when they transition from the classroom to the real world.  

“Our decisions are really about providing feedback to the department about what we see as good curriculum development to prepare students. It comes down to trying to give students the right mindset of what they can expect when they do land a position,” Giesfeldt said.

A field as dynamic as journalism needs equally dynamic professionals. To help the department meet this need, the advisory board provides curriculum feedback based on the diverse perspectives of its members.

For Giesfeldt, that means looking at his professional journey since college, which includes stops in reporting, marketing, advertising and public relations, and incorporating his experiences into the board’s collective voice.

Though it seems easier to see how the journalism department benefits from its advisory board, serving on the advisory board is beneficial for its members as well.

“Being involved on the board has been a great experience for me. Being able to see and be involved in the decision-making process the faculty go through in determining whether or not course offerings are meaningful to the students’ development is very rewarding,” Giesfeldt said.


John Giesfeldt

John Giesfeldt (Courtesy of Twitter)





Coming Soon, The Oshkosh Herald

16 11 2017

By Christina Basken @christinabasken

The release of The Oshkosh Herald newspaper will be in mailboxes Jan. 11, 2018.

The Oshkosh Herald is a local newspaper containing information about the Oshkosh community, business, government, schools and sports.

karen1Karen Schneider is the co-founder of The Oshkosh Herald, a member of the Journalism Advisory Board at UW Oshkosh Department of Journalism and a member of the Advance-Titan Advisory Board.

“We are only covering what happens in Oshkosh, so, we’ll have a community news format where people can submit their press releases and we’ll give them a venue,” Schneider said. “We will also cover Oshkosh business, government, prep-sports, the big community and schools.”

Schneider said what makes The Oshkosh Herald different is the news that you don’t see anymore, but like to read about.

“We will give them the news that you don’t see any more but everyone likes to read about; the police blogs, obituaries, engagements, and wedding announcements,” Schneider said.

If college students are living in homes or apartments on or around campus, they will be getting these newspapers in their mailbox too.

“It will be mailed to the first 25,000 (homes), so we’ll have all of the homes in the city of Oshkosh,” Schneider said. “It’s all advertising supported, so as our advertising base builds, then we’ll be able to expand that footprint and add the additional 10,000 homes that are in the school district, but are on the outer edges of the townships. “

Eventually, you will be able to pick up a copy at local business organizations supporting newspaper racks.

“We will increase our distributions as we meet our milestones, so we will eventually start delivering to businesses as well,” Schneider said. “Right now, we are focusing on getting them into the hands of the homeowners and residents versus other avenues.”

People will also be able to find The Oshkosh Herald news items after Jan. 11 online as well.

“We will not be posting every story on our website, but if there’s breaking news, we may post that,” Schneider said.

Schneider said she is hoping to collaborate with the Advance-Titan student newspaper to share university news with the community as well.

“I am working with Vincent Filak, to collaborate with the Advance-Titan student newspaper so hopefully we will be reprinting some of those stories so that the university news gets spread into the community as well,” Schneider said.

Schneider said those who would like to submit content ideas or advertise with The Oshkosh Herald can connect online: or

Students who would like to contribute to The Oshkosh Herald can contact Karen at

UW Oshkosh Journalism Alumna Speaks About Influence

1 11 2017

By Lizzy Ritschard (@lizzymritschard)

Mariah Haberman was back on the UWO campus on Tuesday, Oct. 17, 2017 for the University’s Speaker Series. Haberman spoke about how to build influence. She explained to the UWO students that influence is greater than power. By having influence you are able to persuade people through logic, emotions and overall, cooperative appeal.


Haberman said that the key element to become an influential person is authenticity. She continued reinforcing this idea by telling the students to not pretend they are something that they aren’t.

Other useful tips Haberman shared with the students to build influence are to listen more, build a reputation by becoming a problem solver, share the credit with others, say people’s names more and remember them, and finally connect with others on common ground. These tips can help any person become more influential in the workplace, at school and in life.

“There’s no such thing as a neutral reaction” Haberman said. She went on to explain that you either leave people with a better or worse feeling about yourself or about them. This is why it is important to have some self-awareness of how you come off to another person.

People are moved when you make them feel better. In order to try to help people feel better Haberman said that you should help others to get ahead and help them see their contributions.

Haberman left the students with some final advice, “sell yourself” when it comes to trying to get a job or something else you want. Make sure to talk yourself up, but don’t forget to back it up as well. Because remember, the most important takeaway is to be authentic.

Interested in learning more about influence? Follow these tips for persuading others from the Center for Creative Leadership, or check out this insight from HubSpot’s summary of Dale Carnegie’s advice.