University of Wisconsin Oshkosh journalism students help local school find new look

24 04 2017

By Jean Giovanetti

Students at the University of Wisconsin Oshkosh (UWO) helped a local elementary school update its image.


New Logo Design

Students enrolled in the journalism department’s Advertising Copy Layout and Production class worked with representatives of Carl Traeger Elementary School to develop a new logo. The current logo features an image of a wolf, representing the school’s mascot, a timberwolf.

Brenna Garrison-Bruden, principal of Carl Traeger Elementary School, sent out a request in her newsletter asking for help updating the school’s logo, which is used on everything from print and online communications, to spirit wear.

Journalism department lecturer, Jean A. Giovanetti, answered the call.

“This was a great chance for UWO journalism students to practice their design skills with a real client, as well as help the community,” Giovanetti said. “Students get on-the-job training, while the client gets a free professional-quality design.”

After meeting the school’s principal on campus, students in the journalism class created several drafts of a logo, which Garrison-Bruden presented to a committee composed of elementary school parents and teachers. Then staff and students voted on the new logo design and chose the logo created by Emily Fredrick, a junior from Poy Sippi.


Emily Fredrick

“I wanted to create a friendly wolf that children will be able to look up to as their mascot,” Fredrick said. “I love promoting brands through graphic design, and this is exactly what this class allows me to do.”

“The students demonstrated a high level of engagement in getting to know the needs of our school and used this information in the design process,” said Brenna Garrison-Bruden. “Our Site Council, staff and students participated in the selection process and we couldn’t be more pleased with the results!”


Display Your Best Self: PRSSA Holds LinkedIn Workshop

1 03 2017

By Ashley Larson (@aelarson6)

As a senior, the real world is right around the corner. With it comes the daunting task of job (or internship) hunting. Recently, PRSSA hosted Barb Benish and Dr. Sara Steffes Hansen, who gave a LinkedIn workshop about how to use this important networking platform along with one-on-one help for attendees. Students of all skill levels met to improve their profiles or, like me, get started on the networking site.

Dr. Hansen kicked the workshop off with a video explaining why students should make a LinkedIn profile. Turns out, it’s not just for well-connected CEOs! Building a strong profile now may help you land that awesome job right after graduation.

For new users, Benish built a profile from scratch and highlighted best practices along the way. Her first tip? Make sure you have a strong résumé! It makes creating your LinkedIn profile a piece of cake.

She also pointed out the importance of a good profile picture. LinkedIn users with a quality photo are 21 times more likely to be viewed and 36 times more likely to be messaged.

Your profile summary on LinkedIn is key, according to Benish, because it’s like your digital elevator pitch. Sell yourself! All it takes is a few short paragraphs and bullet points to highlight your skills, accomplishments and goals. Sprinkle in some personality and employers may be interested in hiring you.

Speaking of personality, remember to change the URL on your public profile to your name, if possible. This makes it shorter, neater and easier to remember.

Badges are another component of a strong LinkedIn profile. For example, New and Emerging Media students who take and pass the HubSpot inbound marketing certification exam can display a badge on their profile. PRSSA members can showcase their membership card on LinkedIn as well.

Another cool thing about LinkedIn is its portfolio capabilities. Upload your résumé. Share some writing samples or photographs. If you’re working on something awesome for class, work or your internship, add it to your profile.

As students, adding courses related to the field you want to work in is a great way to show prospective employers that you have practical knowledge.

Don’t forget to interact with other users! After all, LinkedIn is a social network. Endorsements from coworkers and supervisors show that you have skills. Connect with your professors and classmates—you never know what connections they may have.

Using Social Media In Your Job Search

22 06 2016

By Jenna Nyberg

We’ve all Screenshot 2016-06-21 21.00.11heard it a hundred times: Be careful about what you post on your social media accounts. In this field more than most, the words you use and the habits you have on social media accounts might make or break your chance at employment. But instead of focusing on what not to do, let’s think about a few ways you can embrace social media to help score the job you want.

Know where to look.

A 2014 national survey by Jobvite found that the most popular social networks job recruiters are using to find employees are LinkedIn (94 percent), Facebook (65 percent) and Twitter (55 percent). In comparison, only 36 percent of job seekers are using LinkedIn to look for jobs. What does this mean? Get on LinkedIn! (And keep an eye out for job postings on Facebook and Twitter, too.)

Include social media links on your resume.

If this makes sense for the types of positions you’re applying for and if you feel confident about your presence on social media, go for it! Providing employers with these links will allow them to get a better idea of who you are, what your voice/writing style is like and how you interact online.

Update your profiles and settings.

According to the same Jobvite survey, 93 percent of recruiters looked at a candidate’s social profile, and 42 percent of the time the content they viewed led them to reconsider a candidate, both positively and negatively. With this in mind, think about maybe making some changes to your accounts, such as a more professional LinkedIn photo, stricter privacy settings on Facebook, appropriate and relevant tweets, etc.

Network your way into a job.

As I’m applying for jobs, I’m finding out that it really is “all about who you know.” Social media platforms are meant to help you make connections with people, so use them to your advantage. Whether it’s just letting people know you’re looking for jobs, connecting with people on LinkedIn or joining in on Twitter conversations, it’s important to get your name out there and on the radar of potential employers. When heading out on your next job hunt, keep in mind all of these ways that you can utilize social media to your advantage. It’s a great way to get ahead of the game!

Who To Follow on Twitter

10 04 2014

By: Andrea Larson (@andrea_larson_)

Twitter is not used just for socialization; it is also way to stay connected to the people and companies that will keep you informed. Twitter is important for journalism students to master because knowing how to connect with your audience in new ways, bringing attention to you work, enhance your personal brand and finding new ways, trend and resources, will impress your employers and get you noticed.

Now is a good time to start developing the mindset of what employers will want to see on your Twitter account. Your posts do not have to be all business; showing your personality is important too. But now that employers are starting to look at job applicants’ social media accounts, showing that you know how to conduct yourself in a professional manner will help you stand out.

Here are 10 people and companies that I think offer an ideal mix for students to follow. Within the 10 are information from public relations and advertising experts, journalists, and media and technology experts.

1) PR DailyOfficial feed for;  it is a one-stop shop for news on PR, marketing, social media & more.

  • Followers: 45.7K
  • Tweets: 6,209

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2) Ad WeekThe leading source for news, insight and community for marketers, media and agencies.

  • Followers: 231K
  • Tweets; 22.5K

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3) Social Media TodayPublishing ad distribution of great posts by the world’s best thinkers on social media best practices, tools and social marketing.

  • Followers: 299K
  • Tweets: 55.3K

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4) 10,000 WordsMultimedia journalism blog; where journalism and technology meet.

  • Followers: 36.9K
  • Tweets: 5,376

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5) Vadim LavrusikPublic Content Manager for Facebook; working on improving content features. Former professor  at Columbia, social at Mashable  and NY Times.

  • Followers: 31.6K
  • Tweets: 16.4K

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6) Callie SchweitzerDirector of Digital Innovation at TIME, former Director of marketing and communications at Vox Media Inc., former deputy publisher at TPM; loves news and technology. shares the latest news and facts in the journalism world.

  • Followers: 56.1K
  • Tweets: 58.8K

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7) Associated PressNews, discussion and behind-the-scenes insight from The Associated Press. Managed 24/7 by a team of editors based in New York.

  • Followers: 3.11M
  • Tweets: 76.6K

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8) Student Press LawThe Student Press Law Center is an advocate for student free press rights and provides free legal help and information to students and educators

  • Followers: 6,910
  • Tweets: 5,121

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9) Masable JobsTech, digital and social media job openings, innovative resume and interview tips, and occasional workplace humor.

  • Followers: 43.7 K
  • Tweets: 5,977


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10) Poynter: School for journalism and democracy. The Poynter Institute focuses on what is happening within journalism and uncovers fascinating stories in the process.

  • Followers: 105K
  • Tweets: 36K

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Start following and staying updated on the latest news and findings. Comment below if you have any suggestions on people or places to follow or share your favorite from the suggestions above.

Flipboard: The Interactive App to Keep You Informed

8 04 2014

By: Andrea Larson (@andrea_larson_)

College life can be hectic with all the activities and schoolwork students are juggling, and staying current with the latest news sometimes is not on top of the priority list. Thanks to social media sites, staying up-to-date is getting easier. And with more applications being designed, there are ways to stay connected to trending stories and news. I want to share one with you because I have fallen in love with it.

Flipboard is a way to discover, read, collect and share news you care about. It is an application you can personalize to include your favorite social networks, publications, blog articles and topics to stay connected and informed on the things that interest you the most.

How Flipboard works

After downloading the app and creating a free account, you choose categories you want to show up on your Flipboard. The categories house the latest articles and publications that are newsworthy. The categories you choose will show up on a virtual, interactive magazine for you to easily flip through. You can choose to include social networking sites like Facebook, Twitter, Instagram and more, which also will show up one your Flipboard.

Example of my Flipboard on my phone

Example of my Flipboard on my phone

If you don’t find a category you are looking for or want to focus on a specific topic, you have the option to search anything from hashtags to websites to further narrow the information.

You have the option to create your own magazine(s), outside your Flipboard, with the content you liked the most so you can revisit them anytime. You can create multiple magazines with different topics and discussions.

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How to navigate your Flipboard


Where is Flipboard available to download? It can be downloaded straight to your smart phone or tablet:

  • Apple app store
  • Google play
  • Windows store
  • Blackberry world

Use Flipboard as a widget or profile badge to share your Flipboard on your website or blog to promote your findings and increase your traffic on the web.

Why Download the App?

As students pursuing a career in journalism, PR, advertising and other areas in a media-driven society, knowing what is happening around you is important. Consider downloading Flipboard so you can stay connected and push out compeling content.

Lynda: Your at-home tutor

5 03 2014

By: Andrea Larson (@andrea_larson_)

There has been an addition to online learning at UW Oshkosh this year and her name is Lynda. Lynda Weinam and Bruce Heavin cofounded a website for students that gives them the opportunity to watch online tutorials. How does it work exactly?

Lynda is a vast online library, about 2,422 courses, of easy-to-use tutorials that cover the latest software and led by accomplished teachers and industry experts. If you are looking to develop skills in Microsoft Office, Adobe Creative Suite, social media, project management, and much more, Lynda has them all. Pick a topic you want to learn more about and watch anywhere from five to 100 individual movies according to your skill level.

This is a great tool for students because it can be difficult for professors to find class time to teach students all there is to know about these programs. If you like what you have learned so far in class, want to get ahead or learn more, take advantage of this program. Learn at your own pace, get help outside of class and receive a certificate of completion to add to your LinkedIn profile or portfolio.

I have used Lynda for a couple classes so far and not only was it easy to use, but you can refer back to the videos for more explanation anytime. I highly recommend checking it out!

To access Lynda:

  • Go to the UW Oshkosh website
  • Type Lynda in the search bar and click the first search result that appears
  • The page will appear and in the box on the right side, click log in.
  • Type your student information, this is the same information you use to receive computer access
  • You will then see the home page where you can search for whatever you would like to learn more about

The pictures below are what you should see during the steps above:


Let us know what you think of Lynda and what courses you have found helpful!

Mobile Media Additions Made to Core Journalism Courses

24 10 2013

Photo Credit: Mashable.

By: Phil Aiello (@phil_ILO)

New additions to the Department of Journalism’s Foundations of Multimedia Production and Online Publishing will introduce opportunities for students willing to take on developing mobile communications.

Studies suggest that mobile Internet usage will exceed desktop Internet usage as early as 2015, and the Department of Journalism will make changes to reflect the trend beginning this spring.

In Foundations of Multimedia Production, Dr. Shu-Yueh Lee will deliver conceptual knowledge of applications and services for mobile multimedia. The learning objective is for students to obtain knowledge about the development process for mobile applications.

In Online Publishing, introductory lessons on JavaScript and jQuery will be applied to create interactive web packages that can be accessed both by the Internet and mobile devices.

“The hope is to provide students with the knowledge and skills for creating mobile sites and mobile multimedia messages,” Dr. Lee said.

With innovative, all-in-one products like tablets and smartphones, which include millions of mobile applications, the need to purchase products like GPS systems, cameras and storage devices have led analysts to believe that desktop computers may become extinct.

Studies reported in Mashable state that nearly 5.1 billion mobile phone users will possess a mobile phone by 2017, growing from 1 billion from 2013.

Mobile communication is a key aspect of modern journalism for writing and visual content. Students should consider these trends when registering for classes, and staying current with technology. In what ways may mobile impact your work in journalism?