The Trend of Google Analytics

8 12 2017

By Allie Weitekamp (@weitekamp_allie)

In the Journalism Department, one of the major tools professors are discussing in classes is Google Analytics. Google Analytics is a tool to study how users are interacting with web pages and blogs. It also helps measure advertising ROI, track Flash, video and social networking sites.

Google states, “Google Analytics makes it easy to keep track of your customer’s journey by connecting customer behavior, channel performance, and much more across your sites and apps in robust reports and dashboards.”

The program is free to start and very easy to set up. Below is a video tutorial that gives step-by-step instructions of how to set up a Google Analytics account.

Not only is this service helpful for the average consumer, but also for businesses. Google Analytics studies exactly how users interact with their website. The tool can calculate page views, clicks, bounce rate (how fast users exit from pages), where the person is located and so much more.

Google is even able to calculate a business’ return on investment (ROI) when using Google’s other service Adwords. Through the “cost analysis” tab, Google is able to calculate the “cost per click” and return on investment. The data from the advertising campaigns is imported into the Analytics page and then Google creates dashboards and graphs depicting that information.

Since Google Analytics is such a useful feature for journalists and business, it is possible to be certified in utilizing the tool. This certification will set set students apart in a job interview because of its difficulty and practicality, especially in the workplace. The certification is provided once users go through the Google Analytics Academy, which is a series of videos. Once the videos have been watched, users will then take a 90 question exam.

Google Analytics can help increase traffic, compile data and assist with advertising campaigns. For more information about Google Analytics or how to become certified, click here.

 

 

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The Advisory Board Provides Employer Perspective

6 12 2017

By Ashley Larson (@aelarson6)

Advisory Board

The Department of Journalism at UW Oshkosh is committed to providing students with the knowledge and skills relevant for today’s job market. In order to keep curriculum as current as possible, the department utilizes feedback from a group of industry professionals called the advisory board.

John Giesfeldt, a board member and the Content Marketing Manager at B&W MEGTEG LLC, describes the advisory board as a bridge between the department and employers.

“The advisory board operates as a link between the Journalism Department [sic], its curriculum development, and the business community,” Giesfeldt said.

Public relations professor Kristine Nicolini points out that the advisory board’s feedback also helps the department meet accreditation standards in addition to making sure curriculum prepares students for the workforce.

Their function is to help provide insights related to the professional and public service accreditation standard of the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Specifically, their insights and feedback help ensure the curriculum aligns with advancing journalism and mass communication professions,” Nicolini said.

Giesfeldt said the board evaluates the department’s curriculum and provides feedback from an employer perspective so students know what to expect when they transition from the classroom to the real world.  

“Our decisions are really about providing feedback to the department about what we see as good curriculum development to prepare students. It comes down to trying to give students the right mindset of what they can expect when they do land a position,” Giesfeldt said.

A field as dynamic as journalism needs equally dynamic professionals. To help the department meet this need, the advisory board provides curriculum feedback based on the diverse perspectives of its members.

For Giesfeldt, that means looking at his professional journey since college, which includes stops in reporting, marketing, advertising and public relations, and incorporating his experiences into the board’s collective voice.

Though it seems easier to see how the journalism department benefits from its advisory board, serving on the advisory board is beneficial for its members as well.

“Being involved on the board has been a great experience for me. Being able to see and be involved in the decision-making process the faculty go through in determining whether or not course offerings are meaningful to the students’ development is very rewarding,” Giesfeldt said.

 

John Giesfeldt

John Giesfeldt (Courtesy of Twitter)

 

 

 

 





On Trend: Online Certification

1 12 2017

By Madeline Clemence (Clem__Clemence)

 

Let's Get


Online certifications seem to be all the rage right now in the University of Wisconsin Oshkosh Department of Journalism. Becoming certified in areas of social media, human subjects research, and analytics are consuming the journalism students in some areas of the department at UWO. Students can leverage these skills internally and externally to their needs as they continue in the journalism field.
Cision, HubSpot, and CITI, are only a few of the certifications getting students ready for the employment environment. Whether it is social media publishing knowledge, an addition to a LinkedIn profile or resume, these certification programs are creating well-rounded journalism students with a higher level of professionalism.

Narrowing in on HubSpot specifically, senior Jess Foster, a public relations major with a sales emphasis, states “I had never heard of Hubspot before jumping on board with the journalism department. This simple yet time-consuming certification helped me land my dream internship.”

Hubspot is an inbound marketing tool that allows employees to market products and companies effectively and efficiently using online technologies. Foster mentioned in her first interview that she was Hubspot certified and the interviewer was truly impressed. The HubSpot certification definitely did not go unnoticed as it helped her stand out.

Similar to HubSpot in ways that the program allows individuals to use and analyze social media, Cision is another program journalism students are working on to strengthen their creative social presence. According to the official Cision website, “[Cision] is a leading global public relations and earned media software company and services provider” that breaks down “rich analytics and in-depth communication insights.” Understanding where technical and strategic aspects of social media come together is the beauty of the certification course.

“At the moment, I am going through two more certifications in my journalism courses. Each certification I achieve is unique in its own way and I know will benefit me in the future,” Foster said. She is finding time to get certified in order to practice the skills and techniques before using them in the real world. She, along with many other journalism students, are excited to graduate and stand out in the job market.





University of Wisconsin Oshkosh journalism students help local school find new look

24 04 2017

By Jean Giovanetti

Students at the University of Wisconsin Oshkosh (UWO) helped a local elementary school update its image.

finalwolf

New Logo Design

Students enrolled in the journalism department’s Advertising Copy Layout and Production class worked with representatives of Carl Traeger Elementary School to develop a new logo. The current logo features an image of a wolf, representing the school’s mascot, a timberwolf.

Brenna Garrison-Bruden, principal of Carl Traeger Elementary School, sent out a request in her newsletter asking for help updating the school’s logo, which is used on everything from print and online communications, to spirit wear.

Journalism department lecturer, Jean A. Giovanetti, answered the call.

“This was a great chance for UWO journalism students to practice their design skills with a real client, as well as help the community,” Giovanetti said. “Students get on-the-job training, while the client gets a free professional-quality design.”

After meeting the school’s principal on campus, students in the journalism class created several drafts of a logo, which Garrison-Bruden presented to a committee composed of elementary school parents and teachers. Then staff and students voted on the new logo design and chose the logo created by Emily Fredrick, a junior from Poy Sippi.

Fredrick

Emily Fredrick

“I wanted to create a friendly wolf that children will be able to look up to as their mascot,” Fredrick said. “I love promoting brands through graphic design, and this is exactly what this class allows me to do.”

“The students demonstrated a high level of engagement in getting to know the needs of our school and used this information in the design process,” said Brenna Garrison-Bruden. “Our Site Council, staff and students participated in the selection process and we couldn’t be more pleased with the results!”





Display Your Best Self: PRSSA Holds LinkedIn Workshop

1 03 2017

By Ashley Larson (@aelarson6)

As a senior, the real world is right around the corner. With it comes the daunting task of job (or internship) hunting. Recently, PRSSA hosted Barb Benish and Dr. Sara Steffes Hansen, who gave a LinkedIn workshop about how to use this important networking platform along with one-on-one help for attendees. Students of all skill levels met to improve their profiles or, like me, get started on the networking site.

Dr. Hansen kicked the workshop off with a video explaining why students should make a LinkedIn profile. Turns out, it’s not just for well-connected CEOs! Building a strong profile now may help you land that awesome job right after graduation.

For new users, Benish built a profile from scratch and highlighted best practices along the way. Her first tip? Make sure you have a strong résumé! It makes creating your LinkedIn profile a piece of cake.

She also pointed out the importance of a good profile picture. LinkedIn users with a quality photo are 21 times more likely to be viewed and 36 times more likely to be messaged.

Your profile summary on LinkedIn is key, according to Benish, because it’s like your digital elevator pitch. Sell yourself! All it takes is a few short paragraphs and bullet points to highlight your skills, accomplishments and goals. Sprinkle in some personality and employers may be interested in hiring you.

Speaking of personality, remember to change the URL on your public profile to your name, if possible. This makes it shorter, neater and easier to remember.

Badges are another component of a strong LinkedIn profile. For example, New and Emerging Media students who take and pass the HubSpot inbound marketing certification exam can display a badge on their profile. PRSSA members can showcase their membership card on LinkedIn as well.

Another cool thing about LinkedIn is its portfolio capabilities. Upload your résumé. Share some writing samples or photographs. If you’re working on something awesome for class, work or your internship, add it to your profile.

As students, adding courses related to the field you want to work in is a great way to show prospective employers that you have practical knowledge.

Don’t forget to interact with other users! After all, LinkedIn is a social network. Endorsements from coworkers and supervisors show that you have skills. Connect with your professors and classmates—you never know what connections they may have.





Using Social Media In Your Job Search

22 06 2016

By Jenna Nyberg

We’ve all Screenshot 2016-06-21 21.00.11heard it a hundred times: Be careful about what you post on your social media accounts. In this field more than most, the words you use and the habits you have on social media accounts might make or break your chance at employment. But instead of focusing on what not to do, let’s think about a few ways you can embrace social media to help score the job you want.

Know where to look.

A 2014 national survey by Jobvite found that the most popular social networks job recruiters are using to find employees are LinkedIn (94 percent), Facebook (65 percent) and Twitter (55 percent). In comparison, only 36 percent of job seekers are using LinkedIn to look for jobs. What does this mean? Get on LinkedIn! (And keep an eye out for job postings on Facebook and Twitter, too.)

Include social media links on your resume.

If this makes sense for the types of positions you’re applying for and if you feel confident about your presence on social media, go for it! Providing employers with these links will allow them to get a better idea of who you are, what your voice/writing style is like and how you interact online.

Update your profiles and settings.

According to the same Jobvite survey, 93 percent of recruiters looked at a candidate’s social profile, and 42 percent of the time the content they viewed led them to reconsider a candidate, both positively and negatively. With this in mind, think about maybe making some changes to your accounts, such as a more professional LinkedIn photo, stricter privacy settings on Facebook, appropriate and relevant tweets, etc.

Network your way into a job.

As I’m applying for jobs, I’m finding out that it really is “all about who you know.” Social media platforms are meant to help you make connections with people, so use them to your advantage. Whether it’s just letting people know you’re looking for jobs, connecting with people on LinkedIn or joining in on Twitter conversations, it’s important to get your name out there and on the radar of potential employers. When heading out on your next job hunt, keep in mind all of these ways that you can utilize social media to your advantage. It’s a great way to get ahead of the game!





Who To Follow on Twitter

10 04 2014

By: Andrea Larson (@andrea_larson_)

Twitter is not used just for socialization; it is also way to stay connected to the people and companies that will keep you informed. Twitter is important for journalism students to master because knowing how to connect with your audience in new ways, bringing attention to you work, enhance your personal brand and finding new ways, trend and resources, will impress your employers and get you noticed.

Now is a good time to start developing the mindset of what employers will want to see on your Twitter account. Your posts do not have to be all business; showing your personality is important too. But now that employers are starting to look at job applicants’ social media accounts, showing that you know how to conduct yourself in a professional manner will help you stand out.

Here are 10 people and companies that I think offer an ideal mix for students to follow. Within the 10 are information from public relations and advertising experts, journalists, and media and technology experts.

1) PR DailyOfficial feed for PRDaily.com;  it is a one-stop shop for news on PR, marketing, social media & more.

  • Followers: 45.7K
  • Tweets: 6,209

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2) Ad WeekThe leading source for news, insight and community for marketers, media and agencies.

  • Followers: 231K
  • Tweets; 22.5K

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3) Social Media TodayPublishing ad distribution of great posts by the world’s best thinkers on social media best practices, tools and social marketing.

  • Followers: 299K
  • Tweets: 55.3K

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4) 10,000 WordsMultimedia journalism blog; where journalism and technology meet.

  • Followers: 36.9K
  • Tweets: 5,376

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5) Vadim LavrusikPublic Content Manager for Facebook; working on improving content features. Former professor  at Columbia, social at Mashable  and NY Times.

  • Followers: 31.6K
  • Tweets: 16.4K

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6) Callie SchweitzerDirector of Digital Innovation at TIME, former Director of marketing and communications at Vox Media Inc., former deputy publisher at TPM; loves news and technology. callieschweitzer.com shares the latest news and facts in the journalism world.

  • Followers: 56.1K
  • Tweets: 58.8K

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7) Associated PressNews, discussion and behind-the-scenes insight from The Associated Press. Managed 24/7 by a team of editors based in New York.

  • Followers: 3.11M
  • Tweets: 76.6K

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8) Student Press LawThe Student Press Law Center is an advocate for student free press rights and provides free legal help and information to students and educators

  • Followers: 6,910
  • Tweets: 5,121

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9) Masable JobsTech, digital and social media job openings, innovative resume and interview tips, and occasional workplace humor.

  • Followers: 43.7 K
  • Tweets: 5,977

 

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10) Poynter: School for journalism and democracy. The Poynter Institute focuses on what is happening within journalism and uncovers fascinating stories in the process.

  • Followers: 105K
  • Tweets: 36K

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Start following and staying updated on the latest news and findings. Comment below if you have any suggestions on people or places to follow or share your favorite from the suggestions above.