UWO Ad Students Win Third at the National Student Advertising Competition for District 8

2 05 2017
award

The third place plaque presented to UW Oshkosh at the NSAC 2017 District 8 Competition.

By: Catie Schultz (@CatieSchultz17)

After months of hard work and long hours, the preparation has paid off for the students involved in the Strategic Campaigns in Advertising course, offered by the Department of Journalism. The team placed third among seven other schools in the American Advertising Federation District 8 at the National Student Advertising Competition in Minneapolis on April 22.

 

“Placing third in District 8 is a big achievement for our advertising students – it shows how their high-quality creative and media skills edged out competing campaigns,” Dr. Sara Hansen, who teaches the campaigns course, said. “We are exceptionally proud of these young professionals who pushed their skills and worked very hard to win. As well, we are proud of the caliber of our advertising program in the Department of Journalism at UWO, which helped them prepare with the strategy, design and digital skills for competition at this level.”

AAF District 8 is made up of four states: Minnesota, North Dakota, South Dakota and Wisconsin. The competition at this level is high, due to the caliber of schools that are in District 8. Teams from bigger schools like the University of Minnesota, the University of North Dakota and the University of South Dakota, among others, present their campaign strategies in front of judges, who are professionals within the advertising and communication industry. The University of Wisconsin Oshkosh is the only school from Wisconsin that participates in NSAC, which displays the quality of the program and its students.

The work leading up to the competition involves students opting to take Research in Strategic Communication to gain insight through primary and secondary research for a national brand based on a case study. The client brand for NSAC 2017 was Tai Pei Frozen Food. Work in the Advertising Media class also helps with developing media plans that could ultimately be used for the final campaign. Lastly, work completed in Strategic Campaigns in Advertising prepares students for the real world by working as a team in various roles to develop the advertising plan for the brand. Based on this work, the team develops a plans book and presentation that is to be judged at NSAC.

The road to Minneapolis and NSAC was extensive, but once we got there, it became a life-changing experience for all involved. “The best part of the competition was honestly the compliments the judges gave us,” Cally Kobza said. “They called our notifications genius and our commercial eye candy. Those compliments from people that high up in the marketing and advertising fields mean a lot.”

Multiple students said that this experience helped prepare them to work collaboratively with others. “This has prepared me for working in IWM [Interactive Web Management] by allowing me to work with other creative people,” Emily Ackerman said. “Even for people who think they can’t be creative, it was great to show them a physical representation of their ideas. It has taught me to be patient and listen to everyone’s ideas to make sure I help create the best product.”

Other students enjoyed the overall experience. “My favorite part of the NSAC competition was just hearing our presentation and then comparing it to others,” Dakotah Armbruster said.  “I’m glad ours stood apart because it’s what made us unique as a school. Hearing other presentations was cool because we got to listen in on what other teams took away from Tai Pei, and the overall Minneapolis experience was amazing as a whole, it gave us a taste of the real world. I would do it again in a heartbeat.”

group

UW Oshkosh accepts the third place award at the NSAC 2017 District 8 Competition in Minneapolis.
Source: AAF District 8 Facebook.





Organ Donor Awareness Campaign Kicks off at UW Oshkosh

24 04 2017

Abby Reich  By Abby Reich @missabbyrae23

The UW Oshkosh Dr. Julie Henderson Public Relations Student Society of America chapter started its Blooming Lives campaign for the National Organ Donor Awareness Competition on April 13, and they are already “blooming with joy.”

The PRSSA chapter at Rowan University sponsors the competition. The founder of the chapter received a life-saving kidney transplant from his sister, so the chapter created the annual PRSSA competition for other chapters to gain experience in event planning and to bring awareness to organ donation.

The Oshkosh chapter has been planning its campaign since February, and their events will kick off at the end of April. Their campaign has two main components: the Blooming Lives flower drive, which will be held 10 a.m.- 3 p.m. April 27 in Reeve Memorial Union, and a campus-wide planting event on April 29.

Ashley Larson          Working on Campaign

Carissa Brzezinski, the vice president of events for UW Oshkosh’s PRSSA chapter, is leading the campaign. “This campaign is a reflection of our chapter, not just me,” she said. “I want everyone to feel involved throughout the entire process and to feel proud of all the work we have done.”

Brzezinski also came up with the concept of flowers for the campaign. When she was thinking about the campaign, she kept coming back to the idea that NODAC is always held in the spring. She said, “There’s something about the springtime and new life … and that serves organ donation and the new life that it creates, as well.” Members brainstormed the chapter’s name for the campaign, “Blooming Lives” for organ donation, during a chapter meeting.

Blooming Lives Banner

One of the great things about the flower drive is that there will be no charge for the pansies. The flowers will be free to anyone who is a registered organ donor, signs up to become an organ donor or learns more about organ donation at their booth on April 27.

According to Brzezinski, “The goal of the flower drive is to focus on the positive benefits of donation and to celebrate those who are already donors and those who want to learn more and possibly become donors.”

After the flower drive, the chapter will plant 300 pansies on campus in partnership with the university on April 27. The chapter chose orange pansies to create a visual and long-lasting awareness on campus for organ donation. Brzezinski said, “Like organ donation itself, planting these flowers not only benefits the cause, but our campus community as well.” The pansies will be planted in beds on the front side of Kolf, Horizon, Dempsey and the power plant.

The Oshkosh chapter has a long history participating in NODAC starting in 1997 when the competition began. They also have a long history of success. In the last 10 years alone, they have received two firsts, two seconds, and two honorable mentions. Its members are grateful to be able to apply the skills they have learned in the classroom with their peers and colleagues for a very worthy cause.

“Blooming Lives is an honest and genuine campaign focused on bringing even more positivity and grace to the conversation around organ donation,” Brzezinski said. The chapter’s goal is to increase awareness of organ donation, and they hope that the campus community will take part in the Blooming Lives events.

The chapter will learn the results of the competition in May. Winning chapters will be recognized and will receive their awards at the PRSSA National Conference in October 2017.





University of Wisconsin Oshkosh journalism students help local school find new look

24 04 2017

By Jean Giovanetti

Students at the University of Wisconsin Oshkosh (UWO) helped a local elementary school update its image.

finalwolf

New Logo Design

Students enrolled in the journalism department’s Advertising Copy Layout and Production class worked with representatives of Carl Traeger Elementary School to develop a new logo. The current logo features an image of a wolf, representing the school’s mascot, a timberwolf.

Brenna Garrison-Bruden, principal of Carl Traeger Elementary School, sent out a request in her newsletter asking for help updating the school’s logo, which is used on everything from print and online communications, to spirit wear.

Journalism department lecturer, Jean A. Giovanetti, answered the call.

“This was a great chance for UWO journalism students to practice their design skills with a real client, as well as help the community,” Giovanetti said. “Students get on-the-job training, while the client gets a free professional-quality design.”

After meeting the school’s principal on campus, students in the journalism class created several drafts of a logo, which Garrison-Bruden presented to a committee composed of elementary school parents and teachers. Then staff and students voted on the new logo design and chose the logo created by Emily Fredrick, a junior from Poy Sippi.

Fredrick

Emily Fredrick

“I wanted to create a friendly wolf that children will be able to look up to as their mascot,” Fredrick said. “I love promoting brands through graphic design, and this is exactly what this class allows me to do.”

“The students demonstrated a high level of engagement in getting to know the needs of our school and used this information in the design process,” said Brenna Garrison-Bruden. “Our Site Council, staff and students participated in the selection process and we couldn’t be more pleased with the results!”





Three Students Named Finalists in Photographer’s Forum Contest

27 03 2017

By Ashley Larson (@aelarson6)

Congratulations to Katie Hanson, Crystal Knuth and Allison Tetrick for being named finalists in Photographer’s Forum’s 37th Annual College & High School Photography Contest!

Katie Hanson

katiehansonphoto

We were given our portrait assignment in Media Photo II class and I had no idea what to have as my subject, so I decided to go with my favorite subject: sports. I decided I wanted to do something with shadows to give the photo a different type of feel, and it worked.

This photo was like nothing I have ever shot before and I loved how it turned out. It took a little bit of experimenting with lighting to get the shadow to fall where I wanted it.

I was able to experiment with a couple different techniques and really enjoyed the process to make this photo.

There are so many submissions to this contest each year, so I was surprised and excited to find out I was a finalist. It is pretty cool to have your work recognized.

 

Crystal Knuth

crystalknuthphoto

I was on a volunteer trip in Antigua, Guatemala when I took the photo I submitted for the contest. As our volunteer group was walking back to our house from construction work, we ran into two young boys playing soccer in the street. The two boys had a tremendous amount of energy because they had to keep their ball from rolling down a slanted road. While playing soccer, one of the boys ran up to the side of the building, and I instantly saw the common color of red between the wall of the building, the shirt of the young boy, and the parked motorcycle. I was inspired by the connection of red, and by the added energy the color brought to the picture.

Every photographer has a plethora of pictures, but only a selected few will catch your eye to become some of your favorite work. The feeling you get when you fall in love with one of your pictures is difficult to describe, but the picture I submitted did just that. I submitted this particular picture because I eventually want to travel with photojournalism.

To be named a finalist in the photo contest not only feels great, but serves as a nice confidence boost to keep pursuing my passion in photojournalism. My heart leads me into my dedication of storytelling, and pictures allow me to show the full frame of unseen stories. My ultimate goal is to teach through my work in photography.

 

Allison Tetrick

allisontetrickphoto

I knew I wanted to go for a lighter, fun feel. A lot of the studio work I have seen seems to be serious and that really isn’t me. Luckily, Zoe (pictured) was more than happy to help me bring that idea to life!

As soon as I started taking pictures of Zoe I knew I wanted her to be laughing. This photo in particular, everything just came together. The lighting was pretty much how I wanted and there was no reflection on her glasses.

This photo makes me smile. It is as simple as that. Photography, to me, is more than just taking photos. It is about telling stories and expressing feelings.





Networking Your Way to Your Dream Job…

3 03 2017

By Christina Basken (@ChristinaBasken)

Networking can be an excellent way to reach out, get your name out there, land your dream job and perhaps even come across an opportunity you’ve never even thought of exploring! A few of our journalism students have had great success with networking. Read about their stories, tips and advice here.

Mackenna Erdmann, a senior at UWO studying Public Relations and Journalism

Through networking, Erdmann has had the chance to work for exciting organizations such as 95.9 Kiss FM, the Wisconsin Timber Rattlers, the Milwaukee Bucks, the Walt Disney World Company, the CMA’s and the Green Bay Packers.

“One of the experiences that changed my life in many ways was GRAMMY Camp”, Erdmann said. “My mom heard about the opportunity and we put together an audition tape to submit. After weeks of waiting, I was chosen as one of 30 kids to participate in the week long camp in New York City. I spent time with industry professionals who opened my eyes to the entertainment industry as a whole and inspired me to work hard to get where I want to be. Among those people, I met my friend Josh who happened to be from Nashville. After telling him about my passion for singing and country music, he didn’t hesitate to invite me to work the CMA Awards. A couple years later, he called me and asked if I would come down for the week of the show. Without hesitation, I packed my bags and headed to Music City. The first year, I started out driving golf carts, but as I started talking with people and ‘selling myself,’ I was eventually moved inside where I work directly with all the country artists and talent who are a part of the show both during rehearsal week and the show itself. I moved my way up and this past November, I had the honor of working with Brad Paisley. If I hadn’t expanded my network both at GRAMMY Camp and the CMA’s, I would have never gotten the opportunity to do what I am doing today.”

-Advice

“If I had to leave you with advice, it would be this: be comfortable being uncomfortable and get as much experience as you possibly can,” Erdmann said. “What I mean by ‘be comfortable being uncomfortable’ is there are going to be a lot of times where you may not feel comfortable talking to someone and trying to sell yourself. DO IT. You never know who you are talking to or where that conversation could go.”

Katie Biersach, a junior at UWO majoring in PR with a minor in RTF

Biersach has discovered many networking opportunities through PRSSA and at the National and Regional Conferences. Being a member of the chapter allows Biersach to take advantage of professional networking events and experiences with practitioners in the industry. She also has opportunities to network with students from across the world to learn about their chapters..

-Advice

“Take a leap of faith and network with professionals on LinkedIn that work for companies that you want to intern or work at in the future,” Biersach said. “Take advantage of on-campus events to network with professionals. Join a club or organization relating to your major or minor and network with students in that group. Talk to your professors and ask for advice when applying for an internship. Do not be afraid to ask someone to take a second look at your application materials. Internships will not come to you. If you want the internship bad enough, you will do everything you can to make your application the best.”

Rachel Boudreau, a recent graduate from UWO majoring in Journalism with an emphasis in public relations “– now working as a content specialist at DealerSocket

Boudreau, on the other hand, has had many networking opportunities through being involved in her sorority. Taking leadership positions has allowed her to meet and network with campus professionals, and peers from across the country at conferences. She has also had networking opportunities through professors in her journalism classes, and with her involvement with PRSSA.

“These opportunities have influenced my career path because talking to people in a new area of PR that I haven’t yet explored, or talking to other motivated students, helps me become more motivated and curious about future career opportunities,” Boudreau said. “My experiences in college have given me a drive to always push forward and to forge my own path in my career.”

-Advice

Boudreau states, “Get involved! I can’t express enough how important it is to be involved in a variety of organizations on campus, both within and outside of your major. Talk to classmates, professors, friends, family, everyone you possibly can about what you want to do with your life because you never know where an opportunity might pop up. Be open to trying new things. You might have an internship opportunity that you don’t think fits into exactly what you want to do, but never turn away an experience.”

 
Resources

How to find out about networking conferences going on around campus? Download the UWO Handshake app and get connected with clubs and organizations on campus! Also check out these great monthly networking conferences held at The Lambeau Field and Oshkosh area to interact with over 50 companies to land your dream job!

 





Stressed out about advising? We can help!

21 02 2017

By Christina Basken (@ChristinaBasken)

Remember to sign up for journalism advisingSign up sheets will be posted on your adviser’s doors starting Monday, February 20 at 8 a.m. Not sure who your adviser is? Please check Titan Web.

All questions regarding signing up for both Summer & Fall 2017 classes can be taken care of during this appointment. Come to your appointment prepared with an updated copy of your STAR report.

Advising for Summer & Fall 2017 Journalism classes will be held:
90 credits and more/honor students: March 6, 7
60-89 credits: March 8, 9
45-59 credits: March 13

Students with fewer than 45 credits and/or GPA below 2.50 should make an appointment with Ms. Crystal Marschall, Journalism Adviser in UARC (Student Success Center)

 





Using Social Media In Your Job Search

22 06 2016

By Jenna Nyberg

We’ve all Screenshot 2016-06-21 21.00.11heard it a hundred times: Be careful about what you post on your social media accounts. In this field more than most, the words you use and the habits you have on social media accounts might make or break your chance at employment. But instead of focusing on what not to do, let’s think about a few ways you can embrace social media to help score the job you want.

Know where to look.

A 2014 national survey by Jobvite found that the most popular social networks job recruiters are using to find employees are LinkedIn (94 percent), Facebook (65 percent) and Twitter (55 percent). In comparison, only 36 percent of job seekers are using LinkedIn to look for jobs. What does this mean? Get on LinkedIn! (And keep an eye out for job postings on Facebook and Twitter, too.)

Include social media links on your resume.

If this makes sense for the types of positions you’re applying for and if you feel confident about your presence on social media, go for it! Providing employers with these links will allow them to get a better idea of who you are, what your voice/writing style is like and how you interact online.

Update your profiles and settings.

According to the same Jobvite survey, 93 percent of recruiters looked at a candidate’s social profile, and 42 percent of the time the content they viewed led them to reconsider a candidate, both positively and negatively. With this in mind, think about maybe making some changes to your accounts, such as a more professional LinkedIn photo, stricter privacy settings on Facebook, appropriate and relevant tweets, etc.

Network your way into a job.

As I’m applying for jobs, I’m finding out that it really is “all about who you know.” Social media platforms are meant to help you make connections with people, so use them to your advantage. Whether it’s just letting people know you’re looking for jobs, connecting with people on LinkedIn or joining in on Twitter conversations, it’s important to get your name out there and on the radar of potential employers. When heading out on your next job hunt, keep in mind all of these ways that you can utilize social media to your advantage. It’s a great way to get ahead of the game!