Coming Soon, The Oshkosh Herald

16 11 2017

By Christina Basken @christinabasken

The release of The Oshkosh Herald newspaper will be in mailboxes Jan. 11, 2018.

The Oshkosh Herald is a local newspaper containing information about the Oshkosh community, business, government, schools and sports.

karen1Karen Schneider is the co-founder of The Oshkosh Herald, a member of the Journalism Advisory Board at UW Oshkosh Department of Journalism and a member of the Advance-Titan Advisory Board.

“We are only covering what happens in Oshkosh, so, we’ll have a community news format where people can submit their press releases and we’ll give them a venue,” Schneider said. “We will also cover Oshkosh business, government, prep-sports, the big community and schools.”

Schneider said what makes The Oshkosh Herald different is the news that you don’t see anymore, but like to read about.

“We will give them the news that you don’t see any more but everyone likes to read about; the police blogs, obituaries, engagements, and wedding announcements,” Schneider said.

If college students are living in homes or apartments on or around campus, they will be getting these newspapers in their mailbox too.

“It will be mailed to the first 2,500 (homes), so we’ll have all of the homes in the city of Oshkosh,” Schneider said. “It’s all advertising supported, so as our advertising base builds, then we’ll be able to expand that footprint and add the additional 10,000 homes that are in the school district, but are on the outer edges of the townships. “

Eventually, you will be able to pick up a copy at local business organizations supporting newspaper racks.

“We will increase our distributions as we meet our milestones, so we will eventually start delivering to businesses as well,” Schneider said. “Right now, we are focusing on getting them into the hands of the homeowners and residents versus other avenues.”

People will also be able to find The Oshkosh Herald news items after Jan. 11 online as well.

“We will not be posting every story on our website, but if there’s breaking news, we may post that,” Schneider said.

Schneider said she is hoping to collaborate with the Advance-Titan student newspaper to share university news with the community as well.

“I am working with Vincent Filak, to collaborate with the Advance-Titan student newspaper so hopefully we will be reprinting some of those stories so that the university news gets spread into the community as well,” Schneider said.

Schneider said those who would like to submit content ideas or advertise with The Oshkosh Herald can connect online: submit@oshkoshherald.com or advertise@oshkoshherald.com.

Students who would like to contribute to The Oshkosh Herald can contact Karen at  karen@oshkoshherald.com.

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Tent City Builds Excitement for Next Years 50th Reunion Celebration

13 10 2017

By Christina Basken @christinabasken

Reeve Memorial Union swarmed with students and alumni laughing, chatting, and enjoying delicious food and games while learning about what each booth offered during Tent City.

Before the homecoming game on Saturday, Oct. 7, all were welcome to partake in this event. The Department of Journalism was one of many booths you could visit during this event.

“Tent City brings a lot of people on campus together to just enjoy food with family or visitors,” said Rachel Medley, a first-year nursing student. “They’ve got a bunch of different clubs and dorms set up at booths here which is cool because it’s informative for first-year students like me.”

The journalism department welcomed students, visitors and alumni to their booth for a fun newspaper toss to win free prizes and to inform new students about the opportunities available within the department.

Tent City Pic.jpgColleen McDermott, Acting Dean of the College of Letters and Science, said it was really nice for current students to be able to see alumni and see what they can strive to become.

“I’m looking forward to seeing alumni come back. They were our former students, my former students, who are stopping by just to say hi and catch up and tell me all the success that they’ve had since their time at UW Oshkosh, and that’s really fulfilling for faculty members,” said McDermott.

Many alumni also came back to UWO for this event to build anticipation for the department’s upcoming 50 anniversary celebration slated for next year.

According to retired faculty member Gary Coll, the journalism program started as an emphasis in the Department of English. In 1968, David Lippert got the charter to offer a major in Journalism and we split from the English department.

“The 50th anniversary is a really important milestone for our department,” said Coll. “So much has changed. The Department of Journalism, when I came, had about four or five students and there was only one emphasis, news editorial.”

The department is planning a two-day celebration where students and faculty can share in the story of how journalism keeps moving forward.

On Oct. 5, 2018, there will be professional sessions, networking, tours and an Alumni Awards Dinner. On Oct. 6, 2018, j-alumni can gather for an entertaining evening filled with live music, hors d’oeuvres and a cash bar.

Join our facebook page to keep informed about our upcoming 50th Anniversary Celebration!





Journalism Students Start Strong for Fall 2017

2 10 2017

By Sara Hansen, Ph.D., Chair

@UWOshJournalism

If you linger in our hallways, you can’t help but overhear lectures on AP Style to advertising design, advising conversations between faculty and students, or students discussing current events in the Reading Room. The Department of Journalism has an atmosphere of active learning, media research, professional discussion and swirling curiosity that makes for interesting Mondays – and all other days of the week.

IMG_4480

Students develop strategies in JOUR315: Public Relations Techniques

In my first semester as department chair I see this activity from a new perspective. As I engage with our motivated students and highly committed faculty, I see many ways in which our students are starting out strong for a productive year of study and internships. This positive atmosphere makes our department both a resource and a home to help our students advance as young professionals. Here’s a view of what’s happening:

 

  • Our internship coordinator, Barb Benish, is meeting with many students to update resumes and apply to jobs – 85% of our students have one to five internships before graduation, and new openings are added frequently on our internships webpage.
  • Four active journalism clubs across disciplines of advertising, public relations, writing/editing and visual – are welcoming speakers, touring news organizations and agencies in the field and creating professional work. Ad Club hosts Stevie Sleeter (a j-alumna) from Envano Interactive Business to talk digital advertising at 5:30 p.m. tonight. PRSSA will travel with Dr. Kristine Nicolini to Boston on Friday for national conference.
  • The award-winning Advance-Titan is at full staff yet still accepting applications for a variety of roles. Eight students and Dr. Vince Filak will travel to the ACP/CMA National College Media Convention later this month.
  • Journalism’s advising week and open house welcomed our majors in journalism and public relations, as well as students in the interdisciplinary Interactive Web Management major, and program minors. Faculty members meet with more than200 students for one-on-one advising at least twice a year.

The Department of Journalism will welcome students and alumni at the UWO Homecoming Tent City this Saturday to preview our 50th anniversary celebration happening in 2018. Join us to catch up, enjoy refreshments before the game and experience some vintage journalism – including a newspaper-throwing contest.Information continues to get updated for our two-day 50th celebration for 2018 on our website and alumni Facebook group.

Starting strong can only mean positives for the growth of our students, our program and our alumni – who we welcome back at every opportunity. Go Titans!





UWO Ad Students Win Third at the National Student Advertising Competition for District 8

2 05 2017
award

The third place plaque presented to UW Oshkosh at the NSAC 2017 District 8 Competition.

By Catie Schultz (@CatieSchultz17)

After months of hard work and long hours, the preparation has paid off for the students involved in the Strategic Campaigns in Advertising course, offered by the Department of Journalism. The team placed third among seven other schools in the American Advertising Federation District 8 at the National Student Advertising Competition in Minneapolis on April 22.

 

“Placing third in District 8 is a big achievement for our advertising students – it shows how their high-quality creative and media skills edged out competing campaigns,” Dr. Sara Hansen, who teaches the campaigns course, said. “We are exceptionally proud of these young professionals who pushed their skills and worked very hard to win. As well, we are proud of the caliber of our advertising program in the Department of Journalism at UWO, which helped them prepare with the strategy, design and digital skills for competition at this level.”

AAF District 8 is made up of four states: Minnesota, North Dakota, South Dakota and Wisconsin. The competition at this level is high, due to the caliber of schools that are in District 8. Teams from bigger schools like the University of Minnesota, the University of North Dakota and the University of South Dakota, among others, present their campaign strategies in front of judges, who are professionals within the advertising and communication industry. The University of Wisconsin Oshkosh is the only school from Wisconsin that participates in NSAC, which displays the quality of the program and its students.

The work leading up to the competition involves students opting to take Research in Strategic Communication to gain insight through primary and secondary research for a national brand based on a case study. The client brand for NSAC 2017 was Tai Pei Frozen Food. Work in the Advertising Media class also helps with developing media plans that could ultimately be used for the final campaign. Lastly, work completed in Strategic Campaigns in Advertising prepares students for the real world by working as a team in various roles to develop the advertising plan for the brand. Based on this work, the team develops a plans book and presentation that is to be judged at NSAC.

The road to Minneapolis and NSAC was extensive, but once we got there, it became a life-changing experience for all involved. “The best part of the competition was honestly the compliments the judges gave us,” Cally Kobza said. “They called our notifications genius and our commercial eye candy. Those compliments from people that high up in the marketing and advertising fields mean a lot.”

Multiple students said that this experience helped prepare them to work collaboratively with others. “This has prepared me for working in IWM [Interactive Web Management] by allowing me to work with other creative people,” Emily Ackerman said. “Even for people who think they can’t be creative, it was great to show them a physical representation of their ideas. It has taught me to be patient and listen to everyone’s ideas to make sure I help create the best product.”

Other students enjoyed the overall experience. “My favorite part of the NSAC competition was just hearing our presentation and then comparing it to others,” Dakotah Armbruster said.  “I’m glad ours stood apart because it’s what made us unique as a school. Hearing other presentations was cool because we got to listen in on what other teams took away from Tai Pei, and the overall Minneapolis experience was amazing as a whole, it gave us a taste of the real world. I would do it again in a heartbeat.”

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UW Oshkosh accepts the third place award at the NSAC 2017 District 8 Competition in Minneapolis.
Source: AAF District 8 Facebook.





Organ Donor Awareness Campaign Kicks off at UW Oshkosh

24 04 2017

Abby Reich  By Abby Reich @missabbyrae23

The UW Oshkosh Dr. Julie Henderson Public Relations Student Society of America chapter started its Blooming Lives campaign for the National Organ Donor Awareness Competition on April 13, and they are already “blooming with joy.”

The PRSSA chapter at Rowan University sponsors the competition. The founder of the chapter received a life-saving kidney transplant from his sister, so the chapter created the annual PRSSA competition for other chapters to gain experience in event planning and to bring awareness to organ donation.

The Oshkosh chapter has been planning its campaign since February, and their events will kick off at the end of April. Their campaign has two main components: the Blooming Lives flower drive, which will be held 10 a.m.- 3 p.m. April 27 in Reeve Memorial Union, and a campus-wide planting event on April 29.

Ashley Larson          Working on Campaign

Carissa Brzezinski, the vice president of events for UW Oshkosh’s PRSSA chapter, is leading the campaign. “This campaign is a reflection of our chapter, not just me,” she said. “I want everyone to feel involved throughout the entire process and to feel proud of all the work we have done.”

Brzezinski also came up with the concept of flowers for the campaign. When she was thinking about the campaign, she kept coming back to the idea that NODAC is always held in the spring. She said, “There’s something about the springtime and new life … and that serves organ donation and the new life that it creates, as well.” Members brainstormed the chapter’s name for the campaign, “Blooming Lives” for organ donation, during a chapter meeting.

Blooming Lives Banner

One of the great things about the flower drive is that there will be no charge for the pansies. The flowers will be free to anyone who is a registered organ donor, signs up to become an organ donor or learns more about organ donation at their booth on April 27.

According to Brzezinski, “The goal of the flower drive is to focus on the positive benefits of donation and to celebrate those who are already donors and those who want to learn more and possibly become donors.”

After the flower drive, the chapter will plant 300 pansies on campus in partnership with the university on April 27. The chapter chose orange pansies to create a visual and long-lasting awareness on campus for organ donation. Brzezinski said, “Like organ donation itself, planting these flowers not only benefits the cause, but our campus community as well.” The pansies will be planted in beds on the front side of Kolf, Horizon, Dempsey and the power plant.

The Oshkosh chapter has a long history participating in NODAC starting in 1997 when the competition began. They also have a long history of success. In the last 10 years alone, they have received two firsts, two seconds, and two honorable mentions. Its members are grateful to be able to apply the skills they have learned in the classroom with their peers and colleagues for a very worthy cause.

“Blooming Lives is an honest and genuine campaign focused on bringing even more positivity and grace to the conversation around organ donation,” Brzezinski said. The chapter’s goal is to increase awareness of organ donation, and they hope that the campus community will take part in the Blooming Lives events.

The chapter will learn the results of the competition in May. Winning chapters will be recognized and will receive their awards at the PRSSA National Conference in October 2017.





University of Wisconsin Oshkosh journalism students help local school find new look

24 04 2017

By Jean Giovanetti

Students at the University of Wisconsin Oshkosh (UWO) helped a local elementary school update its image.

finalwolf

New Logo Design

Students enrolled in the journalism department’s Advertising Copy Layout and Production class worked with representatives of Carl Traeger Elementary School to develop a new logo. The current logo features an image of a wolf, representing the school’s mascot, a timberwolf.

Brenna Garrison-Bruden, principal of Carl Traeger Elementary School, sent out a request in her newsletter asking for help updating the school’s logo, which is used on everything from print and online communications, to spirit wear.

Journalism department lecturer, Jean A. Giovanetti, answered the call.

“This was a great chance for UWO journalism students to practice their design skills with a real client, as well as help the community,” Giovanetti said. “Students get on-the-job training, while the client gets a free professional-quality design.”

After meeting the school’s principal on campus, students in the journalism class created several drafts of a logo, which Garrison-Bruden presented to a committee composed of elementary school parents and teachers. Then staff and students voted on the new logo design and chose the logo created by Emily Fredrick, a junior from Poy Sippi.

Fredrick

Emily Fredrick

“I wanted to create a friendly wolf that children will be able to look up to as their mascot,” Fredrick said. “I love promoting brands through graphic design, and this is exactly what this class allows me to do.”

“The students demonstrated a high level of engagement in getting to know the needs of our school and used this information in the design process,” said Brenna Garrison-Bruden. “Our Site Council, staff and students participated in the selection process and we couldn’t be more pleased with the results!”





Three Students Named Finalists in Photographer’s Forum Contest

27 03 2017

By Ashley Larson (@aelarson6)

Congratulations to Katie Hanson, Crystal Knuth and Allison Tetrick for being named finalists in Photographer’s Forum’s 37th Annual College & High School Photography Contest!

Katie Hanson

katiehansonphoto

We were given our portrait assignment in Media Photo II class and I had no idea what to have as my subject, so I decided to go with my favorite subject: sports. I decided I wanted to do something with shadows to give the photo a different type of feel, and it worked.

This photo was like nothing I have ever shot before and I loved how it turned out. It took a little bit of experimenting with lighting to get the shadow to fall where I wanted it.

I was able to experiment with a couple different techniques and really enjoyed the process to make this photo.

There are so many submissions to this contest each year, so I was surprised and excited to find out I was a finalist. It is pretty cool to have your work recognized.

 

Crystal Knuth

crystalknuthphoto

I was on a volunteer trip in Antigua, Guatemala when I took the photo I submitted for the contest. As our volunteer group was walking back to our house from construction work, we ran into two young boys playing soccer in the street. The two boys had a tremendous amount of energy because they had to keep their ball from rolling down a slanted road. While playing soccer, one of the boys ran up to the side of the building, and I instantly saw the common color of red between the wall of the building, the shirt of the young boy, and the parked motorcycle. I was inspired by the connection of red, and by the added energy the color brought to the picture.

Every photographer has a plethora of pictures, but only a selected few will catch your eye to become some of your favorite work. The feeling you get when you fall in love with one of your pictures is difficult to describe, but the picture I submitted did just that. I submitted this particular picture because I eventually want to travel with photojournalism.

To be named a finalist in the photo contest not only feels great, but serves as a nice confidence boost to keep pursuing my passion in photojournalism. My heart leads me into my dedication of storytelling, and pictures allow me to show the full frame of unseen stories. My ultimate goal is to teach through my work in photography.

 

Allison Tetrick

allisontetrickphoto

I knew I wanted to go for a lighter, fun feel. A lot of the studio work I have seen seems to be serious and that really isn’t me. Luckily, Zoe (pictured) was more than happy to help me bring that idea to life!

As soon as I started taking pictures of Zoe I knew I wanted her to be laughing. This photo in particular, everything just came together. The lighting was pretty much how I wanted and there was no reflection on her glasses.

This photo makes me smile. It is as simple as that. Photography, to me, is more than just taking photos. It is about telling stories and expressing feelings.