University of Wisconsin Oshkosh journalism students help local school find new look

24 04 2017

By Jean Giovanetti

Students at the University of Wisconsin Oshkosh (UWO) helped a local elementary school update its image.


New Logo Design

Students enrolled in the journalism department’s Advertising Copy Layout and Production class worked with representatives of Carl Traeger Elementary School to develop a new logo. The current logo features an image of a wolf, representing the school’s mascot, a timberwolf.

Brenna Garrison-Bruden, principal of Carl Traeger Elementary School, sent out a request in her newsletter asking for help updating the school’s logo, which is used on everything from print and online communications, to spirit wear.

Journalism department lecturer, Jean A. Giovanetti, answered the call.

“This was a great chance for UWO journalism students to practice their design skills with a real client, as well as help the community,” Giovanetti said. “Students get on-the-job training, while the client gets a free professional-quality design.”

After meeting the school’s principal on campus, students in the journalism class created several drafts of a logo, which Garrison-Bruden presented to a committee composed of elementary school parents and teachers. Then staff and students voted on the new logo design and chose the logo created by Emily Fredrick, a junior from Poy Sippi.


Emily Fredrick

“I wanted to create a friendly wolf that children will be able to look up to as their mascot,” Fredrick said. “I love promoting brands through graphic design, and this is exactly what this class allows me to do.”

“The students demonstrated a high level of engagement in getting to know the needs of our school and used this information in the design process,” said Brenna Garrison-Bruden. “Our Site Council, staff and students participated in the selection process and we couldn’t be more pleased with the results!”


Savvy LinkedIn Presence Lands Student A Cool Job Before Graduation

7 01 2017

By Jennifer Goldadestudio-session-017-1

I got a job! #hiredbeforegraduation

I am happy to say that I have accepted a full-time position as a content writer with Frazer Consultants in Middleton.

None of this would be possible without everything I have learned from the UW Oshkosh journalism department. The UWO journalism professors have taught me how to write and edit effectively in both traditional and digital formats.

This semester I am taking the New and Emerging Media course. We have created our own blogs, learned about search engine optimization and became inbound marketing certified for digital content through HubSpot, which is a new feature Dr. Sara Hansen added to the class this year.

After watching the HubSpot videos and passing the online exam, I now have an inbound marketing certification badge on my LinkedIn profile.


I created my LinkedIn profile last semester when I took the Professional Journalism Internship course with Instructor Barb Benish. We learned about the importance of having a professional online presence and creating an online portfolio.

We also learned how to prepare for an interview by researching the company and practicing interview questions. We participated in mock interviews with real employers for jobs in our field.

All of this information I learned were factors for me landing this job. I applied for it with my LinkedIn profile acting as my resume, so I cannot stress enough the importance of keeping your LinkedIn profile accurate and up-to-date.

My online portfolio link is on my LinkedIn profile, so Frazer Consultants was able to see samples of my writing to show I have the skills listed on my LinkedIn profile. The fact I have an inbound marketing certification gave me an edge over other applicants.

I strongly recommend all journalism students take the New and Emerging Media and Professional Journalism Internship courses. All of the skills you learn will help you in your future endeavors and job applications, maybe even getting hired before graduation!

I am excited to start the next chapter of my life after graduation. The journalism department is like family, and I cannot thank my professors enough for their education and support.

Internship Spotlight: Creating Your Own Personal Brand

14 06 2016

By Catie Schultz (@CatieSchultz17)

As journalism students, we have it drilled into our heads very early in our courses how important it is to show your voice when creating content, however, it is even more imperative to focus on the creation of your own personal brand. But why is your personal brand so important? By setting the tone in creating your own personal brand, you are setting yourself apart from the competition. You also are creating better job opportunities by evolving your brand, developing better connections with people you work with as well as current and potential clients, generating industry recognition and so much more.

Hayley Rickmeier, a Public Relations and Journalism-Advertising major, wrote an internship newsletter article for Journalism 427: Professional Journalism Internship, outlining her insight on how to create your personal brand to prepare students for internships and life after graduation. Like many students, Hayley didn’t know what her personal brand was and expressed concern saying, “I am basically going to be the same as everyone else who graduates with the same degree. I don’t really know what will set me apart from them.”

To assist in trying to figure out where to start in developing your personal brand, Hayley thought of some great questions to consider. Use these questions to create responses about how you would answer. If you can answer all of these questions, you already have a great start in developing your personal brand.

  • What sets you apart from others and why are you unique?
  • What kind of situations do you excel in?
  • What area would you consider your absolute expertise?
  • What are some of your strongest personality traits?
  • What can you bring to the table in a future career of your choosing?

Another helpful way to gain insight is to ask people close to you about what you are great at. You can learn a lot about yourself by hearing what others think of your work ethic and personality. Paying attention to your social role also is helpful; an example of this would be if you are the person people always turn to for advice or for guidance during group projects, you are a natural leader.

As time goes by and you gain more experience, your personal brand will grow and change. As students, ours will be more goal-oriented until we gain professional experience, and that’s perfectly okay. Employers are looking for a brand that shows you know what you can bring to the table and that you are sure of your skills. For those of you interested in learning about how you can start your personal brand, The Complete Guide to Building Your Personal Brand has excellent information and highlights many ways you can learn how to build and expand your personal brand.


Journalism Student Finalists in 36th Annual Photographer’s Forum Contest

4 05 2016

By Grace Riggert (@GraceRiggert)

Six UW Oshkosh students were selected as finalists in the 36th annual Photographer’s Forum College and High School Contest.

Each of these spectacular photos will be featured along with other finalists, winners and honorable mentions in a hard cover book “Best of College & High School Photography 2016.”

36th Annual Photographers Forum Collage

Clockwise from top left: Corissa Mosher, Allison Tetrick, Katie Salzmann, Matt Schulz, Chelsea Phillips, and Emily Conlee.


Corissa Mosher’s photo happened to be the first photo she had taken with a camera other than her phone. The picture is of her roommate, Courtney, who appears to be “emerging out of a natural wonderland” in their backyard according to Mosher.

“In reality if the photo was shot a bit lower, you would be able to see the beer cans that have accumulated on the property throughout time,” Mosher said. “If I would have zoomed out just a smidgen, you would have noticed the fact that the natural wonderland she is standing in is really just a fat bush in our unimpressive backyard.”

Despite the less than ideal backdrop, the stunning photo was for the portrait/self-portrait assignment in Media Photo I and submitted to the contest per Dr. Tim Gleason’s suggestion.

“I got a good grade on the assignment and when I got it back, there was a note from Gleason stating something along the lines of: if you do not submit this for the Photography Forum Photo Contest, I will be very sad,” Mosher said. “So I did.”

Other snap shots were part of long-running projects like Chelsea Phillips’s photos, which is part of a series of images she is calling “Inner Demons.”

“The series shows people battling their demons,” Phillips said. “Each portrait of a person is accompanied by a photo of their addiction. The photo that I submitted is the alcohol demon. It signifies that he doesn’t want to be an alcoholic anymore but he can’t stop.”

For others they just happened to be in the right place at the right time.

“The photo I submitted I took while walking near Asylum Point Park, one of my favorite places to go in Oshkosh,” Allison Tetrick said. “I was actually there to create a video for my Journalism 340 blog and saw the butterfly on my walk back to my car.”

All of the photos submitted by our students capture unique moments in time and showcase the tremendous skill the students in our department have. Congrats to the finalists, we hope to see more of your work in the future!

Making the most of advising…

19 02 2016

By Catie Schultz (@CatieSchultz17)

When you are in college, one of the most stressful decisions to make is deciding which classes to take. You want classes that are interesting and that fit well within your major/minor.

When you look at the process as a whole, it can seem overwhelming and daunting. Fortunately, the UW Oshkosh Journalism Department has great faculty advisers who are willing to help you when choosing your classes.

As a non-traditional transfer student, I was worried about the advising process. I had no clue where to start. Luckily, my journalism advising experience has been painless. I worked one-on-one with my adviser who answered my questions and concerns. A plan was laid out that was beneficial to me based on where I was academically.

Laurin Krekling, a Journalism (Advertising) and Public Relations major, shared her experiences with advising. “As a traditional undergraduate student who has changed my major more than once, I have learned to appreciate how helpful the Journalism Department’s advising sessions are.  This last semester was my first time advising with the faculty, and it helped me a lot. I was able to sit down and personally talk with the adviser one-on-one. I think it helped out a lot that these advisers also taught some of the classes I was going to be in and gave me more of an up-close view,” Krekling said.

The advisers are here to help you complete the program as soon as possible, excel in the journalism program as well as take the best classes that will be beneficial for you and your future career goals.

“They were also very helpful in making sure I graduate as fast as possible. They were able to lay out the rest of my classes for me so I could visually see what the rest of my years here at the university looked like. I think that every student needs to take advantage of this because they can help you from the simple things of picking out classes, to helping you choose your emphasis and even show you internship opportunities,” Krekling said.

Here are some things to remember that will help you with the advising process.

  1. Sign up for the appropriate time and do it early–Signup for advising appointments starts next week. The sign-up sheets are posted outside of each journalism adviser’s office. Journalism classes fill up quickly, so the earlier you see your adviser, the better chance you have of getting into the classes that you need.

Note: Make sure you come early! Students will only have 15 minutes to meet with their advisor, so if you are late, you will lose part of your appointment time.

  1. Come prepared–Bring your current STAR report and come with a general idea of the classes you are interested in taking or have questions about.

Cindy Schultz has sent out an email that gives detailed information about the registration process. Please read the information carefully so you have a stress-free advising experience. For more information on journalism courses that are offered, see the curriculum worksheet.

Happy advising week!




Students From UW Oshkosh Compete at National Student Advertising Competition (part 1)

29 04 2015

By: Ian Arthur (@Ian_CHILDonFIRE)


The National Student Advertising Competition (NSAC) is a yearly competition where teams of students create an advertising campaign for a real-life client. Teams are formed through university advertising clubs on a volunteer basis or they join NSAC as a semester or yearlong class offered at their university. UW Oshkosh, the only Wisconsin school participating in the District Eight competition, offers Strategic Campaigns in Advertising as a semester-long course in the journalism department. It is like a capstone class for the advertising emphasis. As part of the 2015 NSAC team, this process was long and exhausting. However, the experience was one of the most rewarding of my college career.

Spring semester started with NSAC students developing an agency name and designating individual roles. This year the agency name was Brand 44 North, in relation to the latitude of Oshkosh. The team consisted of nine individuals, along with the guidance and supervision of Dana Baumgart and Taylor Boerboom.


From left to right: Taylor Boerboom, Jake Spence, Ian Arthur, Nicole Kitzerow, Molly Venturini, Erica Van Riper, Hannah Bostwick, Andrea Larson, Dana Baumgart, Holly Schneider, Jordan Demeny, Adam Mohnen

We were provided a case study for this year’s client, Pizza Hut. In past years the case study was fairly large, this year’s was five pages. It was just enough to give us an idea of what Pizza Hut wanted, along with a brief company history, without giving us much to build on. Nevertheless, we took on the challenge, and built our campaign from the ground up. We started by looking at the research done the previous semester by the Research 472 class. The research class spends the entire fall semester conducting primary research on the company and the industry for that upcoming spring’s competition.

The first task, which takes up most of the semester, is creating the plans book. The plans book is around 28 pages and includes industry overview, research, target audience, strategy, creative, budget, scheduling and more. For this campaign, we looked at the research and conducted some of our own, and realized that our target audience should be Millennials, ages 18-34. We then started defining what the core problem was for Pizza Hut.

Our team concluded that Millennials once had a strong connection with Pizza Hut in their childhood, but over time that connection was lost. We also realized that Millennials are extremely nostalgic, and if we could somehow connect Pizza Hut with Millennials’ pasts, we could re-form that lost connection. This gave birth to our tagline, “You have changed, so have we.” Once we had an idea of the problem and how to solve it, it was time to create the advertisements, where we were going to place them, and how much it would cost.

The process of creating the content that went into the plans book was long and tiresome. Our team would meet for six hours on Monday nights and then meet for work sessions during the week. When asked about the challenges of NSAC, student Erica Van Riper said, “The most challenging part of NSAC was staying motivated each week, especially when we started to stay really late.”

On Fridays we would meet for an hour or more to update one another on our progress. As we neared our deadline, we spent entire weekends cooped up in Sage Hall, working in groups and on our own. During these long hours we also got to know one another as individuals and create friendships. Student Holly Schneider said, “The most rewarding part of NSAC was developing relationships with each team member while working in a fast-paced environment; it felt like I was actually working in an ad agency.”

The last week had graphic designers Jake Spence and Nicole Kitzerow working to make sure everything got in the book. Finally, we submitted our book just in time to go on spring break. The relief would not last long though. When we returned from spring break it was time for the second portion of the class—the presentation (coming soon).

Getting Ready for Summer and Fall Advising

24 02 2015

By: Ian Arthur (@Ian_CHILDonFIRE)

Are you ready for your summer and fall 2015 advising meeting? Advising for the summer and fall semesters is right around the corner. Advising helps you make sure you are taking the right courses and are on track to graduate. Students can start signing up for advising appointments on Tuesday, Feb. 24. Below are some tips to make sure you get the most out of advising.

  1. Sign up for the appropriate time and do it early.

Your advising dates are based on the amount of credits you have completed. There will be colored sheets posted next to journalism advisers’ doors. Make sure you sign up for the proper dates that correspond to the number of credits you have earned. The earlier you sign up the better. An earlier spot will help ensure the classes you need are not full.


  1. Make sure you come prepared with your STAR report.

Meetings with your adviser only last 15 minutes. Make sure you bring a printed copy of your most recent STAR report. It is available on Titan Web. Advisers will not have a copy of your STAR report and will NOT print one for you. If you do not have your STAR report, you will be asked to sign up for a different appointment.

  1. Have a list or idea of the classes you wish to take.

Classes fill up quickly and are first-come, first-served. If you have heard of a certain class you want to take, write it down. If there are a couple of classes you are curious about, write them down and think of questions you can ask your adviser. Also keep in mind only three journalism courses accept students whose GPAs are below 2.50. If you are unsure whether you meet the requirement, ask your adviser.

  1. Read the e-mails from Cindy Schultz

E-mails were sent out starting Monday, Feb. 23, to journalism majors and minors. The e-mail will tell you how to look up your adviser and total credits earned, as well as specific course requirements and department policies for dropping classes. This e-mail is the most important thing for you to read regarding journalism advising.

  1. Show up on time.

Since you only get 15 minutes it is extremely important that you are on time. Adviser schedules are often tight and the adviser will likely tell you to come back at another time if you are late.

Keep these tips in mind and you will be fully prepared to get the most out of advising. More advising information is also located here. Also, do not forget the journalism department’s Chili Chill-Out is Thursday, Feb. 26, at 4:30 p.m. in Sage 3408. Journalism faculty, groups and students will be there to socialize and answer any questions.