Senior Wisdom: Getting to Know Journalism Faculty Members

12 12 2017

By William Waschow

Since becoming a senior at UW Oshkosh, I have reflected on how important it is to find a professor that is right for your learning style. When I first enrolled in the Department of Journalism as a public relations student, I gained insight into each professors’ different and individual style. They differ in their approaches based on how they want to help you reach your own personal goals and in ways that they connect course work to tasks you would do in future jobs. With this guidance, you will find yourself surrounded by a supportive faculty and staff where they provide a clear learning environment, help you understand core principles and prepare you for entering the workplace. Out of the department’s six full-time faculty members and two adjunct positions, I have identified three professors that I have had the experience of learning from in the classroom and I believe these three individuals offer personable approaches to create a professional, supportive learning environment here at the university for students.

Dr. Tim Gleason

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When meeting Dr. Gleason for the first time, you will quickly realize not only how passionate he is about his professional work, but also how much he cares about his students. While teaching media photography and several other media studies courses, he brings enthusiasm, excitement, and hands-on teaching for all of his students. He assists students in understanding tools such as Adobe programs and media equipment that are essential tools for the students’ success. Through my personal experience with Dr. Gleason, he does an excellent job making sure every student in the course is on track with the content before going on to the next section or topic. This ensures that each student is fully capable and prepared going forward in class, as well as future classes.

Dr. Kristine Nicolini

Nicolini-Pic-163-pxWhen I first enrolled in one of Dr. Nicolini’s courses in the fall of 2016, I was convinced she was a professor who had multiple years of experience at UW Oshkosh. My perception was based on how clearly she created each class structure, provided an open-door policy and offered great feedback on assignments. As the year went on, I found out that she had an extensive 11 years of teaching prior to coming to the journalism department, along with a career as a public relations professional. As I have been enrolled in many of her other courses, I now realize how much of an impact her professional teaching style will have on my future career in the field of public relations. Whether it is through her honesty in feedback, or helping with the pressure of working with a client, Dr. Nicolini does a great job in setting an example of what the real world in public relations truly looks like.

Professor Miles Maguire

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Currently teaching courses in writing, editing, reporting, media law and film, Professor Maguire tries to create a classroom environment that resembles a newsroom. This includes timed in-class assignments, which give students an opportunity to experience what it is like to work in the field of editing and reporting. Being enrolled in one of his editing courses previously, I quickly noted how you have to analyze every detail, such as AP style, grammar and sentence structure, as Professor Maguire likes to focus on the small, yet key details that most students miss.

 

Choosing a path to a successful future is difficult. You may be asking yourself, is this major a good fit for me? Is choosing this department going to open more doors for my career? I found my answers to be “yes” for the Department of Journalism at UW Oshkosh, and I’m looking forward to my future in the field.

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Find Your Fit Within The UWO Journalism Department

4 12 2017

By: Jamie Burns (@Jamiee_Burns)

 

 

 

Have a talent for writing, a love for photography, a mind filled with creativity or just an interest in media? Then welcome to the field of journalism. At the University of Wisconsin Oshkosh, there is no limit to the opportunities for students to explore. In fact, within the journalism department there are a variety of opportunities offered:

Journalism Major

Ask anyone to share thoughts on what journalism is and likely you will hear something along the lines of “reporting and writing news.” However, on top of this students with an eye for photography or desire to learn about multimedia production can fall into journalism as well. In fact, the journalism department is proposing an update for the current journalism major to become a multimedia journalism major. This would merge together two emphases — visual journalism and writing/editing.

Dr. Tim Gleason, journalism professor and acting director of the Interactive Web Management program, explains, “News media professionals need a variety of skills, which are those offered in the two emphases. It made sense to combine these two emphases so students will have the same baseline of writing, editing, video and visual design training.”

So if you aspire to be a big-time reporter or perhaps a digital content writer, this is right up your alley. Students take classes such as Advanced Reporting or Feature Writing where they gain hands-on experience in gathering, interviewing and writing content. In addition to this, you will get to practice photography, learn relevant software programs and have access to digital imaging equipment. You also get to create and manipulate elements such as visuals, sound, video and text. Rather than the usual lecture, immerse yourself in hands-on use of technology.

Public Relations Major

UWO was the first university in the UW System to introduce a public relations major. Within this major, students learn how to tell the story of a brand/company through the creation of press releases, media pitches, events or blog posts. You also get to work with actual clients to help them interact with key audiences through internal, external or corporate communication tactics. Classes include PR Techniques and Case Studies in Public Relations. Also, if you ever wondered what it was like in crisis situations, this major allows a hands-on experience in dealing with crisis communication and learning how to help an organization maintain honest and strong relationships with the public.

Advertising Emphasis

If you’re a creative thinker, enjoy building promotional content or imagine what it would be like working at an ad agency, then advertising might be your calling. Acquire skills in copywriting or ad production and become proficient in different computer software such as Adobe InDesign and Photoshop. Classes like Advertising Copy, Layout and Production teach the design side, while Advertising Media helps students learn how to select the right media for different target audiences. Students get the opportunity to compete nationally in Strategic Campaigns in advertising by working as an agency team and developing an integrated advertising plan for a real client that gets pitched to industry judges. What better way to gain real-world experience?

Media Studies Emphasis

Another direction in journalism to pursue is the management and research side. Students will gain a deep understanding regarding the relationships among mass media, individuals and society as a whole. They will also better understand a variety of media theories such as agenda setting or cultivation theory and be challenged with the ethical problems that are faced by mass media practitioners today. Classes in this emphasis include Media and Society and Media Ethics.

If you are still unsure about which major or emphasis to pursue, comment below with any questions you may have regarding the program.





On Trend: Online Certification

1 12 2017

By Madeline Clemence (Clem__Clemence)

 

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Online certifications seem to be all the rage right now in the University of Wisconsin Oshkosh Department of Journalism. Becoming certified in areas of social media, human subjects research, and analytics are consuming the journalism students in some areas of the department at UWO. Students can leverage these skills internally and externally to their needs as they continue in the journalism field.
Cision, HubSpot, and CITI, are only a few of the certifications getting students ready for the employment environment. Whether it is social media publishing knowledge, an addition to a LinkedIn profile or resume, these certification programs are creating well-rounded journalism students with a higher level of professionalism.

Narrowing in on HubSpot specifically, senior Jess Foster, a public relations major with a sales emphasis, states “I had never heard of Hubspot before jumping on board with the journalism department. This simple yet time-consuming certification helped me land my dream internship.”

Hubspot is an inbound marketing tool that allows employees to market products and companies effectively and efficiently using online technologies. Foster mentioned in her first interview that she was Hubspot certified and the interviewer was truly impressed. The HubSpot certification definitely did not go unnoticed as it helped her stand out.

Similar to HubSpot in ways that the program allows individuals to use and analyze social media, Cision is another program journalism students are working on to strengthen their creative social presence. According to the official Cision website, “[Cision] is a leading global public relations and earned media software company and services provider” that breaks down “rich analytics and in-depth communication insights.” Understanding where technical and strategic aspects of social media come together is the beauty of the certification course.

“At the moment, I am going through two more certifications in my journalism courses. Each certification I achieve is unique in its own way and I know will benefit me in the future,” Foster said. She is finding time to get certified in order to practice the skills and techniques before using them in the real world. She, along with many other journalism students, are excited to graduate and stand out in the job market.





University of Wisconsin Oshkosh journalism students help local school find new look

24 04 2017

By Jean Giovanetti

Students at the University of Wisconsin Oshkosh (UWO) helped a local elementary school update its image.

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New Logo Design

Students enrolled in the journalism department’s Advertising Copy Layout and Production class worked with representatives of Carl Traeger Elementary School to develop a new logo. The current logo features an image of a wolf, representing the school’s mascot, a timberwolf.

Brenna Garrison-Bruden, principal of Carl Traeger Elementary School, sent out a request in her newsletter asking for help updating the school’s logo, which is used on everything from print and online communications, to spirit wear.

Journalism department lecturer, Jean A. Giovanetti, answered the call.

“This was a great chance for UWO journalism students to practice their design skills with a real client, as well as help the community,” Giovanetti said. “Students get on-the-job training, while the client gets a free professional-quality design.”

After meeting the school’s principal on campus, students in the journalism class created several drafts of a logo, which Garrison-Bruden presented to a committee composed of elementary school parents and teachers. Then staff and students voted on the new logo design and chose the logo created by Emily Fredrick, a junior from Poy Sippi.

Fredrick

Emily Fredrick

“I wanted to create a friendly wolf that children will be able to look up to as their mascot,” Fredrick said. “I love promoting brands through graphic design, and this is exactly what this class allows me to do.”

“The students demonstrated a high level of engagement in getting to know the needs of our school and used this information in the design process,” said Brenna Garrison-Bruden. “Our Site Council, staff and students participated in the selection process and we couldn’t be more pleased with the results!”





Savvy LinkedIn Presence Lands Student A Cool Job Before Graduation

7 01 2017

By Jennifer Goldadestudio-session-017-1

I got a job! #hiredbeforegraduation

I am happy to say that I have accepted a full-time position as a content writer with Frazer Consultants in Middleton.

None of this would be possible without everything I have learned from the UW Oshkosh journalism department. The UWO journalism professors have taught me how to write and edit effectively in both traditional and digital formats.

This semester I am taking the New and Emerging Media course. We have created our own blogs, learned about search engine optimization and became inbound marketing certified for digital content through HubSpot, which is a new feature Dr. Sara Hansen added to the class this year.

After watching the HubSpot videos and passing the online exam, I now have an inbound marketing certification badge on my LinkedIn profile.

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I created my LinkedIn profile last semester when I took the Professional Journalism Internship course with Instructor Barb Benish. We learned about the importance of having a professional online presence and creating an online portfolio.

We also learned how to prepare for an interview by researching the company and practicing interview questions. We participated in mock interviews with real employers for jobs in our field.

All of this information I learned were factors for me landing this job. I applied for it with my LinkedIn profile acting as my resume, so I cannot stress enough the importance of keeping your LinkedIn profile accurate and up-to-date.

My online portfolio link is on my LinkedIn profile, so Frazer Consultants was able to see samples of my writing to show I have the skills listed on my LinkedIn profile. The fact I have an inbound marketing certification gave me an edge over other applicants.

I strongly recommend all journalism students take the New and Emerging Media and Professional Journalism Internship courses. All of the skills you learn will help you in your future endeavors and job applications, maybe even getting hired before graduation!

I am excited to start the next chapter of my life after graduation. The journalism department is like family, and I cannot thank my professors enough for their education and support.





Internship Spotlight: Creating Your Own Personal Brand

14 06 2016

By Catie Schultz (@CatieSchultz17)

As journalism students, we have it drilled into our heads very early in our courses how important it is to show your voice when creating content, however, it is even more imperative to focus on the creation of your own personal brand. But why is your personal brand so important? By setting the tone in creating your own personal brand, you are setting yourself apart from the competition. You also are creating better job opportunities by evolving your brand, developing better connections with people you work with as well as current and potential clients, generating industry recognition and so much more.

Hayley Rickmeier, a Public Relations and Journalism-Advertising major, wrote an internship newsletter article for Journalism 427: Professional Journalism Internship, outlining her insight on how to create your personal brand to prepare students for internships and life after graduation. Like many students, Hayley didn’t know what her personal brand was and expressed concern saying, “I am basically going to be the same as everyone else who graduates with the same degree. I don’t really know what will set me apart from them.”

To assist in trying to figure out where to start in developing your personal brand, Hayley thought of some great questions to consider. Use these questions to create responses about how you would answer. If you can answer all of these questions, you already have a great start in developing your personal brand.

  • What sets you apart from others and why are you unique?
  • What kind of situations do you excel in?
  • What area would you consider your absolute expertise?
  • What are some of your strongest personality traits?
  • What can you bring to the table in a future career of your choosing?

Another helpful way to gain insight is to ask people close to you about what you are great at. You can learn a lot about yourself by hearing what others think of your work ethic and personality. Paying attention to your social role also is helpful; an example of this would be if you are the person people always turn to for advice or for guidance during group projects, you are a natural leader.

As time goes by and you gain more experience, your personal brand will grow and change. As students, ours will be more goal-oriented until we gain professional experience, and that’s perfectly okay. Employers are looking for a brand that shows you know what you can bring to the table and that you are sure of your skills. For those of you interested in learning about how you can start your personal brand, The Complete Guide to Building Your Personal Brand has excellent information and highlights many ways you can learn how to build and expand your personal brand.

 





Journalism Student Finalists in 36th Annual Photographer’s Forum Contest

4 05 2016

By Grace Riggert (@GraceRiggert)

Six UW Oshkosh students were selected as finalists in the 36th annual Photographer’s Forum College and High School Contest.

Each of these spectacular photos will be featured along with other finalists, winners and honorable mentions in a hard cover book “Best of College & High School Photography 2016.”

36th Annual Photographers Forum Collage

Clockwise from top left: Corissa Mosher, Allison Tetrick, Katie Salzmann, Matt Schulz, Chelsea Phillips, and Emily Conlee.

 

Corissa Mosher’s photo happened to be the first photo she had taken with a camera other than her phone. The picture is of her roommate, Courtney, who appears to be “emerging out of a natural wonderland” in their backyard according to Mosher.

“In reality if the photo was shot a bit lower, you would be able to see the beer cans that have accumulated on the property throughout time,” Mosher said. “If I would have zoomed out just a smidgen, you would have noticed the fact that the natural wonderland she is standing in is really just a fat bush in our unimpressive backyard.”

Despite the less than ideal backdrop, the stunning photo was for the portrait/self-portrait assignment in Media Photo I and submitted to the contest per Dr. Tim Gleason’s suggestion.

“I got a good grade on the assignment and when I got it back, there was a note from Gleason stating something along the lines of: if you do not submit this for the Photography Forum Photo Contest, I will be very sad,” Mosher said. “So I did.”

Other snap shots were part of long-running projects like Chelsea Phillips’s photos, which is part of a series of images she is calling “Inner Demons.”

“The series shows people battling their demons,” Phillips said. “Each portrait of a person is accompanied by a photo of their addiction. The photo that I submitted is the alcohol demon. It signifies that he doesn’t want to be an alcoholic anymore but he can’t stop.”

For others they just happened to be in the right place at the right time.

“The photo I submitted I took while walking near Asylum Point Park, one of my favorite places to go in Oshkosh,” Allison Tetrick said. “I was actually there to create a video for my Journalism 340 blog and saw the butterfly on my walk back to my car.”

All of the photos submitted by our students capture unique moments in time and showcase the tremendous skill the students in our department have. Congrats to the finalists, we hope to see more of your work in the future!