Public Relations: Recertified!

22 11 2017

By Alicia Kahl (@kahlmealicia)

CEPR

The Department of Journalism’s public relations major recently received re-certification from the Public Relations Society of America (PRSA) for the Certification in Education for Public Relations (CEPR). The University of Wisconsin Oshkosh, which was originally certified in 2011, is one of only 39 undergraduate universities in the nation with this distinction.

The CEPR demonstrates a level of excellence in education and professional outcomes for students in public relations. Department Chair Sara Hansen, who authored the CEPR application, noted the quality-assurance assessments and reviews that led to the recognition for our program.

When asked about the value of the CEPR to students, Hansen said the certification indicates students will receive an exceptional education in public relations.

The CEPR is a quality stamp from the highest level of public relations practice through the PRSA,” Hansen said. “It demonstrates the rigor of our program to provide a high-quality education that prepares students to succeed in the field.”

The process is rigorous and lengthy, and is conducted every six years. It includes meeting eight standards: curriculum, faculty, resources and facilities, students, assessment, professional affiliations, relationships with total unit and university and diversity and global perspectives. Universities are evaluated on the ability to exceptionally meet the requirements via the application, as well as an on-site visit from two to three APR-certified professionals.

Hansen submitted the certification application in February with extensive data about the program’s courses, integration with the professional PR community, successes of alumni and other key factors for the eight standards. In April, two reviewers made an on-site evaluation of the program, which included meeting with faculty and local PRSA members, observing classes and engaging with students.  

“The reviewers’ report noted our strengths, such as well-prepared students, positive and personal relationships with faculty and a curriculum that keeps pace with technology and the industry,” Hansen said. “The report also helps us see areas where we can improve to keep advancing our program.”

Public Relations Professor Kristine Nicolini, who helped with the application process, noted the worthwhile investment for re-certification. She received the official recognition of certification at the 2017 PRSA International Conference in October in Boston.

The CEPR is indicative of a high-quality program aligned with PRSA standards,” Nicolini said. “We are the only school in Wisconsin to hold this certification, and we are very proud of it.”

 

 

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Advance-Titan Team Attends College Media Convention in Dallas

20 11 2017

By Alicia Kahl (@kahlmealicia)

It’s 3 a.m. and we’re all a mixture of tired and excited to be en route to the airport for a weekend trip to Dallas, Texas for the 2017 ACP/CMA National College Media Convention . Eight staff members of The Advance-Titan were given the opportunity to attend this annual convention at the end of October where more than 300 sessions about media, public relations, design, photography and more are offered to students involved in their campus media outlets.

The night before we were struggling to fit everything into a carry-on bag, and now we are struggling to stay awake on our 7 a.m. flight after a full night of newspaper production. Nonetheless, we persevered and were grateful to be on the way to Dallas.

The weekend was filled with learning, bonding, eating and napping when we had even 20 minutes of down time. Each of us brought back ideas that we wanted to apply to our newspaper; whether it be new design ideas, typography or photo ideas, the convention was extremely educational and applicable to our newspaper life. (Each of us also brought home full stomachs after the Texas barbeque we devoured, but I digress.)

The value of this convention is unrivaled. With opportunities to hear from professionals in photography, writing, design and so much more, there was such an abundance of knowledge provided. Keynote speakers such as Bob Schieffer  and Hugh Aynseworth left us inspired, and we walked out of each keynote chatting about the contributions these amazing speakers made during their media careers.

On top of all of the great learning and networking, we brought home two awards thanks to Jacob Lynch, an exceptional photographer for the A-T. He won second place in the CMA Pinnacle competition and received honorable mention in the ACP Pacesetter competition. Both competitions are very prestigious in college media and Jacob helped represent the A-T in front of colleges that were twice our size.

A-T Award Winning Photo by Jacob Lynch

This photo, taken by A-T photographer Jacob Lynch, won 2nd place at the CMA Pinnacle Awards and honorable mention at the ACP Pacemaker Awards.

As a collective group, we knew we were lucky to be at this convention. We took pride in representing UW Oshkosh as we showcased our talented team and best newspaper capabilities. Who knew UWO would be such a competitor and key player on the national level!?

We did.
If you are interested in joining The Advance-Titan, please contact Morgan Van Lanen (vanlam57@uwosh.edu)





UWO Ad Students Win Third at the National Student Advertising Competition for District 8

2 05 2017
award

The third place plaque presented to UW Oshkosh at the NSAC 2017 District 8 Competition.

By Catie Schultz (@CatieSchultz17)

After months of hard work and long hours, the preparation has paid off for the students involved in the Strategic Campaigns in Advertising course, offered by the Department of Journalism. The team placed third among seven other schools in the American Advertising Federation District 8 at the National Student Advertising Competition in Minneapolis on April 22.

 

“Placing third in District 8 is a big achievement for our advertising students – it shows how their high-quality creative and media skills edged out competing campaigns,” Dr. Sara Hansen, who teaches the campaigns course, said. “We are exceptionally proud of these young professionals who pushed their skills and worked very hard to win. As well, we are proud of the caliber of our advertising program in the Department of Journalism at UWO, which helped them prepare with the strategy, design and digital skills for competition at this level.”

AAF District 8 is made up of four states: Minnesota, North Dakota, South Dakota and Wisconsin. The competition at this level is high, due to the caliber of schools that are in District 8. Teams from bigger schools like the University of Minnesota, the University of North Dakota and the University of South Dakota, among others, present their campaign strategies in front of judges, who are professionals within the advertising and communication industry. The University of Wisconsin Oshkosh is the only school from Wisconsin that participates in NSAC, which displays the quality of the program and its students.

The work leading up to the competition involves students opting to take Research in Strategic Communication to gain insight through primary and secondary research for a national brand based on a case study. The client brand for NSAC 2017 was Tai Pei Frozen Food. Work in the Advertising Media class also helps with developing media plans that could ultimately be used for the final campaign. Lastly, work completed in Strategic Campaigns in Advertising prepares students for the real world by working as a team in various roles to develop the advertising plan for the brand. Based on this work, the team develops a plans book and presentation that is to be judged at NSAC.

The road to Minneapolis and NSAC was extensive, but once we got there, it became a life-changing experience for all involved. “The best part of the competition was honestly the compliments the judges gave us,” Cally Kobza said. “They called our notifications genius and our commercial eye candy. Those compliments from people that high up in the marketing and advertising fields mean a lot.”

Multiple students said that this experience helped prepare them to work collaboratively with others. “This has prepared me for working in IWM [Interactive Web Management] by allowing me to work with other creative people,” Emily Ackerman said. “Even for people who think they can’t be creative, it was great to show them a physical representation of their ideas. It has taught me to be patient and listen to everyone’s ideas to make sure I help create the best product.”

Other students enjoyed the overall experience. “My favorite part of the NSAC competition was just hearing our presentation and then comparing it to others,” Dakotah Armbruster said.  “I’m glad ours stood apart because it’s what made us unique as a school. Hearing other presentations was cool because we got to listen in on what other teams took away from Tai Pei, and the overall Minneapolis experience was amazing as a whole, it gave us a taste of the real world. I would do it again in a heartbeat.”

group

UW Oshkosh accepts the third place award at the NSAC 2017 District 8 Competition in Minneapolis.
Source: AAF District 8 Facebook.





University of Wisconsin Oshkosh journalism students help local school find new look

24 04 2017

By Jean Giovanetti

Students at the University of Wisconsin Oshkosh (UWO) helped a local elementary school update its image.

finalwolf

New Logo Design

Students enrolled in the journalism department’s Advertising Copy Layout and Production class worked with representatives of Carl Traeger Elementary School to develop a new logo. The current logo features an image of a wolf, representing the school’s mascot, a timberwolf.

Brenna Garrison-Bruden, principal of Carl Traeger Elementary School, sent out a request in her newsletter asking for help updating the school’s logo, which is used on everything from print and online communications, to spirit wear.

Journalism department lecturer, Jean A. Giovanetti, answered the call.

“This was a great chance for UWO journalism students to practice their design skills with a real client, as well as help the community,” Giovanetti said. “Students get on-the-job training, while the client gets a free professional-quality design.”

After meeting the school’s principal on campus, students in the journalism class created several drafts of a logo, which Garrison-Bruden presented to a committee composed of elementary school parents and teachers. Then staff and students voted on the new logo design and chose the logo created by Emily Fredrick, a junior from Poy Sippi.

Fredrick

Emily Fredrick

“I wanted to create a friendly wolf that children will be able to look up to as their mascot,” Fredrick said. “I love promoting brands through graphic design, and this is exactly what this class allows me to do.”

“The students demonstrated a high level of engagement in getting to know the needs of our school and used this information in the design process,” said Brenna Garrison-Bruden. “Our Site Council, staff and students participated in the selection process and we couldn’t be more pleased with the results!”





Advance-Titan 2016-2017 Awards and Achievements

31 03 2017

@Christina Basken (@ChristinaBasken)

AT
(In order top left to bottom right)

Morgan Van Lanen-Head Sports Editor, Austin Walther-Social Media Manager, Alex Nemec-Head News Editor, Mike Johrendt-Assistant Sports Editor, Ti Windisch-Managing Editor, Garrett Wright-Copy Desk Chief, Alyssa Grove-Campus Connections Editor, Kurt Ness-Web Manager, Trevor Hurst-Copy Desk Editor, Nicole Horner-Opinion Editor, Emily Fredrick-Head Photo Editor, Laura Dickinson- Assistant News Editor, Jessica Johnson-Editor-In-Chief, Haley Lentz-Advertising Manager. Not pictured: Alicia Kahl-Assistant Photo Editor.

 

The UW-Oshkosh Advance-Titan Student Newspaper staff headed to Madison on Feb. 23 to compete in the Wisconsin College Media Association Contest.

During this event, former Editor-In-Chief Katie Knox won first place best news reporting on a piece she wrote about a tattoo project that shed light on mental illness.

“Her piece actually started out as an assignment for my class, but it was so good that we wanted to feature it in the A-T,” said Vincent Filak, adviser of The Advance-Titan.

In addition to this award, reporter Erik Buchinger won first place best sports reporting on his story of UWO quarterback Brett Kasper connecting with his bone marrow transplant recipient, Phoenix Bridegroom.

“It was a huge success for Katie and Erik. I am very proud of both of them,” said Filak.

During fall 2016 semester members of the A-T celebrated a huge win in DC at the Associated Collegiate Press National College Media Convention.

The A-T team submitted their website in a large-scale competition for “best website design and content” among 30 other universities.

“We were all exhausted as we landed in Chicago, but when news hit we found our second wind and celebrated the accomplishment,” said Filak. “It was a pretty big deal for us. We competed on the large scale meaning that we went up against colleges with four times the population and budget, some even with their own web divisions.”

When asked what the biggest contributions were leading up to this victory, Jessica Johnson, the Editor-in-Chief of the Advance-Titan had this to say, “We owe a lot to Kurt Ness. He single-handedly switched our entire operating system over to WordPress, taking advice from all of us along the way making it feel like a real team effort. The website is faster, more reliable, much more user-friendly and visually pleasing.”

The advisor of the paper stated, “We won the award because of the overall website layout and content; reporting, writing and photography. It was especially gratifying to win the award because the judge for this particular entry is very well-known in the community of Journalism as being a very hard critic and I respect him very much,” Filak said.  

A new feature of the website is a section, located under the “report news” tab, where students can submit ideas and feedback on what gets posted.

Looking to the future, the goal of the Advance-Titan is to increase readership and make the student body here at UWO feel more connected to the paper and provide a place for their voices to be heard.





Three Students Named Finalists in Photographer’s Forum Contest

27 03 2017

By Ashley Larson (@aelarson6)

Congratulations to Katie Hanson, Crystal Knuth and Allison Tetrick for being named finalists in Photographer’s Forum’s 37th Annual College & High School Photography Contest!

Katie Hanson

katiehansonphoto

We were given our portrait assignment in Media Photo II class and I had no idea what to have as my subject, so I decided to go with my favorite subject: sports. I decided I wanted to do something with shadows to give the photo a different type of feel, and it worked.

This photo was like nothing I have ever shot before and I loved how it turned out. It took a little bit of experimenting with lighting to get the shadow to fall where I wanted it.

I was able to experiment with a couple different techniques and really enjoyed the process to make this photo.

There are so many submissions to this contest each year, so I was surprised and excited to find out I was a finalist. It is pretty cool to have your work recognized.

 

Crystal Knuth

crystalknuthphoto

I was on a volunteer trip in Antigua, Guatemala when I took the photo I submitted for the contest. As our volunteer group was walking back to our house from construction work, we ran into two young boys playing soccer in the street. The two boys had a tremendous amount of energy because they had to keep their ball from rolling down a slanted road. While playing soccer, one of the boys ran up to the side of the building, and I instantly saw the common color of red between the wall of the building, the shirt of the young boy, and the parked motorcycle. I was inspired by the connection of red, and by the added energy the color brought to the picture.

Every photographer has a plethora of pictures, but only a selected few will catch your eye to become some of your favorite work. The feeling you get when you fall in love with one of your pictures is difficult to describe, but the picture I submitted did just that. I submitted this particular picture because I eventually want to travel with photojournalism.

To be named a finalist in the photo contest not only feels great, but serves as a nice confidence boost to keep pursuing my passion in photojournalism. My heart leads me into my dedication of storytelling, and pictures allow me to show the full frame of unseen stories. My ultimate goal is to teach through my work in photography.

 

Allison Tetrick

allisontetrickphoto

I knew I wanted to go for a lighter, fun feel. A lot of the studio work I have seen seems to be serious and that really isn’t me. Luckily, Zoe (pictured) was more than happy to help me bring that idea to life!

As soon as I started taking pictures of Zoe I knew I wanted her to be laughing. This photo in particular, everything just came together. The lighting was pretty much how I wanted and there was no reflection on her glasses.

This photo makes me smile. It is as simple as that. Photography, to me, is more than just taking photos. It is about telling stories and expressing feelings.





Journalism Student Finalists in 36th Annual Photographer’s Forum Contest

4 05 2016

By Grace Riggert (@GraceRiggert)

Six UW Oshkosh students were selected as finalists in the 36th annual Photographer’s Forum College and High School Contest.

Each of these spectacular photos will be featured along with other finalists, winners and honorable mentions in a hard cover book “Best of College & High School Photography 2016.”

36th Annual Photographers Forum Collage

Clockwise from top left: Corissa Mosher, Allison Tetrick, Katie Salzmann, Matt Schulz, Chelsea Phillips, and Emily Conlee.

 

Corissa Mosher’s photo happened to be the first photo she had taken with a camera other than her phone. The picture is of her roommate, Courtney, who appears to be “emerging out of a natural wonderland” in their backyard according to Mosher.

“In reality if the photo was shot a bit lower, you would be able to see the beer cans that have accumulated on the property throughout time,” Mosher said. “If I would have zoomed out just a smidgen, you would have noticed the fact that the natural wonderland she is standing in is really just a fat bush in our unimpressive backyard.”

Despite the less than ideal backdrop, the stunning photo was for the portrait/self-portrait assignment in Media Photo I and submitted to the contest per Dr. Tim Gleason’s suggestion.

“I got a good grade on the assignment and when I got it back, there was a note from Gleason stating something along the lines of: if you do not submit this for the Photography Forum Photo Contest, I will be very sad,” Mosher said. “So I did.”

Other snap shots were part of long-running projects like Chelsea Phillips’s photos, which is part of a series of images she is calling “Inner Demons.”

“The series shows people battling their demons,” Phillips said. “Each portrait of a person is accompanied by a photo of their addiction. The photo that I submitted is the alcohol demon. It signifies that he doesn’t want to be an alcoholic anymore but he can’t stop.”

For others they just happened to be in the right place at the right time.

“The photo I submitted I took while walking near Asylum Point Park, one of my favorite places to go in Oshkosh,” Allison Tetrick said. “I was actually there to create a video for my Journalism 340 blog and saw the butterfly on my walk back to my car.”

All of the photos submitted by our students capture unique moments in time and showcase the tremendous skill the students in our department have. Congrats to the finalists, we hope to see more of your work in the future!