UWO Ad Students Win Third at the National Student Advertising Competition for District 8

2 05 2017
award

The third place plaque presented to UW Oshkosh at the NSAC 2017 District 8 Competition.

By: Catie Schultz (@CatieSchultz17)

After months of hard work and long hours, the preparation has paid off for the students involved in the Strategic Campaigns in Advertising course, offered by the Department of Journalism. The team placed third among seven other schools in the American Advertising Federation District 8 at the National Student Advertising Competition in Minneapolis on April 22.

 

“Placing third in District 8 is a big achievement for our advertising students – it shows how their high-quality creative and media skills edged out competing campaigns,” Dr. Sara Hansen, who teaches the campaigns course, said. “We are exceptionally proud of these young professionals who pushed their skills and worked very hard to win. As well, we are proud of the caliber of our advertising program in the Department of Journalism at UWO, which helped them prepare with the strategy, design and digital skills for competition at this level.”

AAF District 8 is made up of four states: Minnesota, North Dakota, South Dakota and Wisconsin. The competition at this level is high, due to the caliber of schools that are in District 8. Teams from bigger schools like the University of Minnesota, the University of North Dakota and the University of South Dakota, among others, present their campaign strategies in front of judges, who are professionals within the advertising and communication industry. The University of Wisconsin Oshkosh is the only school from Wisconsin that participates in NSAC, which displays the quality of the program and its students.

The work leading up to the competition involves students opting to take Research in Strategic Communication to gain insight through primary and secondary research for a national brand based on a case study. The client brand for NSAC 2017 was Tai Pei Frozen Food. Work in the Advertising Media class also helps with developing media plans that could ultimately be used for the final campaign. Lastly, work completed in Strategic Campaigns in Advertising prepares students for the real world by working as a team in various roles to develop the advertising plan for the brand. Based on this work, the team develops a plans book and presentation that is to be judged at NSAC.

The road to Minneapolis and NSAC was extensive, but once we got there, it became a life-changing experience for all involved. “The best part of the competition was honestly the compliments the judges gave us,” Cally Kobza said. “They called our notifications genius and our commercial eye candy. Those compliments from people that high up in the marketing and advertising fields mean a lot.”

Multiple students said that this experience helped prepare them to work collaboratively with others. “This has prepared me for working in IWM [Interactive Web Management] by allowing me to work with other creative people,” Emily Ackerman said. “Even for people who think they can’t be creative, it was great to show them a physical representation of their ideas. It has taught me to be patient and listen to everyone’s ideas to make sure I help create the best product.”

Other students enjoyed the overall experience. “My favorite part of the NSAC competition was just hearing our presentation and then comparing it to others,” Dakotah Armbruster said.  “I’m glad ours stood apart because it’s what made us unique as a school. Hearing other presentations was cool because we got to listen in on what other teams took away from Tai Pei, and the overall Minneapolis experience was amazing as a whole, it gave us a taste of the real world. I would do it again in a heartbeat.”

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UW Oshkosh accepts the third place award at the NSAC 2017 District 8 Competition in Minneapolis.
Source: AAF District 8 Facebook.

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University of Wisconsin Oshkosh journalism students help local school find new look

24 04 2017

By Jean Giovanetti

Students at the University of Wisconsin Oshkosh (UWO) helped a local elementary school update its image.

finalwolf

New Logo Design

Students enrolled in the journalism department’s Advertising Copy Layout and Production class worked with representatives of Carl Traeger Elementary School to develop a new logo. The current logo features an image of a wolf, representing the school’s mascot, a timberwolf.

Brenna Garrison-Bruden, principal of Carl Traeger Elementary School, sent out a request in her newsletter asking for help updating the school’s logo, which is used on everything from print and online communications, to spirit wear.

Journalism department lecturer, Jean A. Giovanetti, answered the call.

“This was a great chance for UWO journalism students to practice their design skills with a real client, as well as help the community,” Giovanetti said. “Students get on-the-job training, while the client gets a free professional-quality design.”

After meeting the school’s principal on campus, students in the journalism class created several drafts of a logo, which Garrison-Bruden presented to a committee composed of elementary school parents and teachers. Then staff and students voted on the new logo design and chose the logo created by Emily Fredrick, a junior from Poy Sippi.

Fredrick

Emily Fredrick

“I wanted to create a friendly wolf that children will be able to look up to as their mascot,” Fredrick said. “I love promoting brands through graphic design, and this is exactly what this class allows me to do.”

“The students demonstrated a high level of engagement in getting to know the needs of our school and used this information in the design process,” said Brenna Garrison-Bruden. “Our Site Council, staff and students participated in the selection process and we couldn’t be more pleased with the results!”





Advance-Titan 2016-2017 Awards and Achievements

31 03 2017

@Christina Basken (@ChristinaBasken)

AT
(In order top left to bottom right)

Morgan Van Lanen-Head Sports Editor, Austin Walther-Social Media Manager, Alex Nemec-Head News Editor, Mike Johrendt-Assistant Sports Editor, Ti Windisch-Managing Editor, Garrett Wright-Copy Desk Chief, Alyssa Grove-Campus Connections Editor, Kurt Ness-Web Manager, Trevor Hurst-Copy Desk Editor, Nicole Horner-Opinion Editor, Emily Fredrick-Head Photo Editor, Laura Dickinson- Assistant News Editor, Jessica Johnson-Editor-In-Chief, Haley Lentz-Advertising Manager. Not pictured: Alicia Kahl-Assistant Photo Editor.

 

The UW-Oshkosh Advance-Titan Student Newspaper staff headed to Madison on Feb. 23 to compete in the Wisconsin College Media Association Contest.

During this event, former Editor-In-Chief Katie Knox won first place best news reporting on a piece she wrote about a tattoo project that shed light on mental illness.

“Her piece actually started out as an assignment for my class, but it was so good that we wanted to feature it in the A-T,” said Vincent Filak, adviser of The Advance-Titan.

In addition to this award, reporter Erik Buchinger won first place best sports reporting on his story of UWO quarterback Brett Kasper connecting with his bone marrow transplant recipient, Phoenix Bridegroom.

“It was a huge success for Katie and Erik. I am very proud of both of them,” said Filak.

During fall 2016 semester members of the A-T celebrated a huge win in DC at the Associated Collegiate Press National College Media Convention.

The A-T team submitted their website in a large-scale competition for “best website design and content” among 30 other universities.

“We were all exhausted as we landed in Chicago, but when news hit we found our second wind and celebrated the accomplishment,” said Filak. “It was a pretty big deal for us. We competed on the large scale meaning that we went up against colleges with four times the population and budget, some even with their own web divisions.”

When asked what the biggest contributions were leading up to this victory, Jessica Johnson, the Editor-in-Chief of the Advance-Titan had this to say, “We owe a lot to Kurt Ness. He single-handedly switched our entire operating system over to WordPress, taking advice from all of us along the way making it feel like a real team effort. The website is faster, more reliable, much more user-friendly and visually pleasing.”

The advisor of the paper stated, “We won the award because of the overall website layout and content; reporting, writing and photography. It was especially gratifying to win the award because the judge for this particular entry is very well-known in the community of Journalism as being a very hard critic and I respect him very much,” Filak said.  

A new feature of the website is a section, located under the “report news” tab, where students can submit ideas and feedback on what gets posted.

Looking to the future, the goal of the Advance-Titan is to increase readership and make the student body here at UWO feel more connected to the paper and provide a place for their voices to be heard.





Three Students Named Finalists in Photographer’s Forum Contest

27 03 2017

By Ashley Larson (@aelarson6)

Congratulations to Katie Hanson, Crystal Knuth and Allison Tetrick for being named finalists in Photographer’s Forum’s 37th Annual College & High School Photography Contest!

Katie Hanson

katiehansonphoto

We were given our portrait assignment in Media Photo II class and I had no idea what to have as my subject, so I decided to go with my favorite subject: sports. I decided I wanted to do something with shadows to give the photo a different type of feel, and it worked.

This photo was like nothing I have ever shot before and I loved how it turned out. It took a little bit of experimenting with lighting to get the shadow to fall where I wanted it.

I was able to experiment with a couple different techniques and really enjoyed the process to make this photo.

There are so many submissions to this contest each year, so I was surprised and excited to find out I was a finalist. It is pretty cool to have your work recognized.

 

Crystal Knuth

crystalknuthphoto

I was on a volunteer trip in Antigua, Guatemala when I took the photo I submitted for the contest. As our volunteer group was walking back to our house from construction work, we ran into two young boys playing soccer in the street. The two boys had a tremendous amount of energy because they had to keep their ball from rolling down a slanted road. While playing soccer, one of the boys ran up to the side of the building, and I instantly saw the common color of red between the wall of the building, the shirt of the young boy, and the parked motorcycle. I was inspired by the connection of red, and by the added energy the color brought to the picture.

Every photographer has a plethora of pictures, but only a selected few will catch your eye to become some of your favorite work. The feeling you get when you fall in love with one of your pictures is difficult to describe, but the picture I submitted did just that. I submitted this particular picture because I eventually want to travel with photojournalism.

To be named a finalist in the photo contest not only feels great, but serves as a nice confidence boost to keep pursuing my passion in photojournalism. My heart leads me into my dedication of storytelling, and pictures allow me to show the full frame of unseen stories. My ultimate goal is to teach through my work in photography.

 

Allison Tetrick

allisontetrickphoto

I knew I wanted to go for a lighter, fun feel. A lot of the studio work I have seen seems to be serious and that really isn’t me. Luckily, Zoe (pictured) was more than happy to help me bring that idea to life!

As soon as I started taking pictures of Zoe I knew I wanted her to be laughing. This photo in particular, everything just came together. The lighting was pretty much how I wanted and there was no reflection on her glasses.

This photo makes me smile. It is as simple as that. Photography, to me, is more than just taking photos. It is about telling stories and expressing feelings.





Journalism Student Finalists in 36th Annual Photographer’s Forum Contest

4 05 2016

By Grace Riggert (@GraceRiggert)

Six UW Oshkosh students were selected as finalists in the 36th annual Photographer’s Forum College and High School Contest.

Each of these spectacular photos will be featured along with other finalists, winners and honorable mentions in a hard cover book “Best of College & High School Photography 2016.”

36th Annual Photographers Forum Collage

Clockwise from top left: Corissa Mosher, Allison Tetrick, Katie Salzmann, Matt Schulz, Chelsea Phillips, and Emily Conlee.

 

Corissa Mosher’s photo happened to be the first photo she had taken with a camera other than her phone. The picture is of her roommate, Courtney, who appears to be “emerging out of a natural wonderland” in their backyard according to Mosher.

“In reality if the photo was shot a bit lower, you would be able to see the beer cans that have accumulated on the property throughout time,” Mosher said. “If I would have zoomed out just a smidgen, you would have noticed the fact that the natural wonderland she is standing in is really just a fat bush in our unimpressive backyard.”

Despite the less than ideal backdrop, the stunning photo was for the portrait/self-portrait assignment in Media Photo I and submitted to the contest per Dr. Tim Gleason’s suggestion.

“I got a good grade on the assignment and when I got it back, there was a note from Gleason stating something along the lines of: if you do not submit this for the Photography Forum Photo Contest, I will be very sad,” Mosher said. “So I did.”

Other snap shots were part of long-running projects like Chelsea Phillips’s photos, which is part of a series of images she is calling “Inner Demons.”

“The series shows people battling their demons,” Phillips said. “Each portrait of a person is accompanied by a photo of their addiction. The photo that I submitted is the alcohol demon. It signifies that he doesn’t want to be an alcoholic anymore but he can’t stop.”

For others they just happened to be in the right place at the right time.

“The photo I submitted I took while walking near Asylum Point Park, one of my favorite places to go in Oshkosh,” Allison Tetrick said. “I was actually there to create a video for my Journalism 340 blog and saw the butterfly on my walk back to my car.”

All of the photos submitted by our students capture unique moments in time and showcase the tremendous skill the students in our department have. Congrats to the finalists, we hope to see more of your work in the future!





Five Things We Learned From Our Conversation With Rene Delgado

29 10 2015

By Carissa Brzezinski (@CJBrzezinski)

Journalism department alumnus, Rene Delgado, is the recipient of this year’s Outstanding Young Alumni Award. Delgado was awarded this honor for his work as Associate Creative Director at Leo Burnett. Delgado took time to speak with students and faculty about advertising, originality, and the Super Bowl. The top five insights:

  1. Go with your gut

Know when to speak up when you have an idea. Delgado was the mind behind the “In Bed Tagger” app, a twist on the old fortune cookie joke, which allowed users to add an “In Bed” image to pictures they took. This app was a part of a campaign for Sealy mattresses. Delgado said this app almost didn’t get made because he and his colleague almost didn’t pitch it. The last pitch of the meeting, turned out to be the best idea of the day.

Not only should you speak up, but don’t be afraid to trust your first idea as well. Delgado said his first idea for a localized McDonald’s ad supporting the Chicago Blackhawks ended up being the idea that got made.

  1. You are going to fail

“You are going to fail a lot, and that’s OK,” Delgado said. “So, do what you like to do, and do it a lot.” You need to be willing to work for what you want because…

 

  1. Hard work pays off

Most of the time you will be working on basic projects, the ones that do not have a large budget and fill the day-to-day workweek. Eventually you get to work on the big projects. For example, a big project for Delgado was the Super Bowl. One of Leo Burnett’s clients is esurance. Delgado was a part of esurance’s national campaign “Sorta You Isn’t You” which debuted at the 2015 Super Bowl with ads starring Bryan Cranston and Lindsay Lohan.

  1. Pursue your passion

 

Bring that passion to your job because it can result in memorable experiences. Some projects are going to mean more to you and your passion is going to be what makes those projects successful. Delgado showed two recent projects that meant a lot to him. The first was an ad titled “#EqualDreams” for esurance in support of the Supreme Court’s marriage equality ruling. The second is a new campaign entitled “Put The Guns Down” for Chicago Ideas with the hopes to prevent gun violence through music.

  1. Be memorable

 

For those graduating, one of Delgado’s key pieces of advice is to be memorable. “You realize you are a brand.” Delgado said.

The way you present yourself to prospective employers can determine whether you get the job.

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Andrea Larson Receives Chancellor’s Award for Excellence

1 06 2015

By: Carissa Brzezinski (@CJBrzezinski)

The UW Oshkosh Department of Journalism would like to congratulate Andrea Larson for being awarded the Chancellor’s Award for Excellence. Larson is one of 17 seniors from UW Oshkosh who were recognized with this honor. Recipients exemplify high academic and leadership abilities with an evident commitment to serving their school and community.

These qualities are apparent in Larson, who was both a member and leader in multiple groups on campus including the Advertising Club, Julie K. Henderson Public Relations Student Society of America (PRSSA), University Speakers Series, the Athletic Department and the University Studies Program. In addition to her multiple commitments at school, Larson was an intern locally at the Littlest Tumor Foundation, and GenArt in Los Angeles.

Besides an active presence on campus, students were required to submit letters of recommendation as part of the award application process. Two letters were required from faculty members and one from a person of the applicant’s choosing. Larson received letters from Dr. Sara Hansen and Dr. Julie Henderson and additional letters from Mike Lueder and Kati Hinds.

“Each person made a large impact on my academic career and college experience,” Larson said.

“Dr. Henderson and Dr. Hansen taught me so much about my chosen career path—advertising and public relations,” Larson said. “They both gave me the opportunity to transfer knowledge taught in class into real-world experience. Both are extremely knowledgeable and willing to guide their students in the right direction.”

She had kind words about Lueder and Hinds as well.

“Both inspired me to get involved and gain leadership experience,” Larson said. “They helped me see what I was capable of accomplishing and encouraged me to challenge myself.”

Larson graduated in May. When asked what she would miss most about the journalism department, she said: “I have not seen a department more friendly, funny, helpful and inspiring than the journalism department. All the professors and faculty are so caring; every student means a lot to them, and the support they provide is incredible.”

Larson added: “Get involved and take the opportunities that are offered to you. Employers are looking for versatility in their job candidates. The more you are involved and try to gain experience, the more you will stand out. Network and establish relationships with your professors and alumni. They want to see you succeed, and others are more willing to help you than you may think.”

Congratulations, Andrea. We wish you the best in your future.