UWO Ad Students Win Third at the National Student Advertising Competition for District 8

2 05 2017
award

The third place plaque presented to UW Oshkosh at the NSAC 2017 District 8 Competition.

By: Catie Schultz (@CatieSchultz17)

After months of hard work and long hours, the preparation has paid off for the students involved in the Strategic Campaigns in Advertising course, offered by the Department of Journalism. The team placed third among seven other schools in the American Advertising Federation District 8 at the National Student Advertising Competition in Minneapolis on April 22.

 

“Placing third in District 8 is a big achievement for our advertising students – it shows how their high-quality creative and media skills edged out competing campaigns,” Dr. Sara Hansen, who teaches the campaigns course, said. “We are exceptionally proud of these young professionals who pushed their skills and worked very hard to win. As well, we are proud of the caliber of our advertising program in the Department of Journalism at UWO, which helped them prepare with the strategy, design and digital skills for competition at this level.”

AAF District 8 is made up of four states: Minnesota, North Dakota, South Dakota and Wisconsin. The competition at this level is high, due to the caliber of schools that are in District 8. Teams from bigger schools like the University of Minnesota, the University of North Dakota and the University of South Dakota, among others, present their campaign strategies in front of judges, who are professionals within the advertising and communication industry. The University of Wisconsin Oshkosh is the only school from Wisconsin that participates in NSAC, which displays the quality of the program and its students.

The work leading up to the competition involves students opting to take Research in Strategic Communication to gain insight through primary and secondary research for a national brand based on a case study. The client brand for NSAC 2017 was Tai Pei Frozen Food. Work in the Advertising Media class also helps with developing media plans that could ultimately be used for the final campaign. Lastly, work completed in Strategic Campaigns in Advertising prepares students for the real world by working as a team in various roles to develop the advertising plan for the brand. Based on this work, the team develops a plans book and presentation that is to be judged at NSAC.

The road to Minneapolis and NSAC was extensive, but once we got there, it became a life-changing experience for all involved. “The best part of the competition was honestly the compliments the judges gave us,” Cally Kobza said. “They called our notifications genius and our commercial eye candy. Those compliments from people that high up in the marketing and advertising fields mean a lot.”

Multiple students said that this experience helped prepare them to work collaboratively with others. “This has prepared me for working in IWM [Interactive Web Management] by allowing me to work with other creative people,” Emily Ackerman said. “Even for people who think they can’t be creative, it was great to show them a physical representation of their ideas. It has taught me to be patient and listen to everyone’s ideas to make sure I help create the best product.”

Other students enjoyed the overall experience. “My favorite part of the NSAC competition was just hearing our presentation and then comparing it to others,” Dakotah Armbruster said.  “I’m glad ours stood apart because it’s what made us unique as a school. Hearing other presentations was cool because we got to listen in on what other teams took away from Tai Pei, and the overall Minneapolis experience was amazing as a whole, it gave us a taste of the real world. I would do it again in a heartbeat.”

group

UW Oshkosh accepts the third place award at the NSAC 2017 District 8 Competition in Minneapolis.
Source: AAF District 8 Facebook.

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Making the most of advising…

19 02 2016

By Catie Schultz (@CatieSchultz17)

When you are in college, one of the most stressful decisions to make is deciding which classes to take. You want classes that are interesting and that fit well within your major/minor.

When you look at the process as a whole, it can seem overwhelming and daunting. Fortunately, the UW Oshkosh Journalism Department has great faculty advisers who are willing to help you when choosing your classes.

As a non-traditional transfer student, I was worried about the advising process. I had no clue where to start. Luckily, my journalism advising experience has been painless. I worked one-on-one with my adviser who answered my questions and concerns. A plan was laid out that was beneficial to me based on where I was academically.

Laurin Krekling, a Journalism (Advertising) and Public Relations major, shared her experiences with advising. “As a traditional undergraduate student who has changed my major more than once, I have learned to appreciate how helpful the Journalism Department’s advising sessions are.  This last semester was my first time advising with the faculty, and it helped me a lot. I was able to sit down and personally talk with the adviser one-on-one. I think it helped out a lot that these advisers also taught some of the classes I was going to be in and gave me more of an up-close view,” Krekling said.

The advisers are here to help you complete the program as soon as possible, excel in the journalism program as well as take the best classes that will be beneficial for you and your future career goals.

“They were also very helpful in making sure I graduate as fast as possible. They were able to lay out the rest of my classes for me so I could visually see what the rest of my years here at the university looked like. I think that every student needs to take advantage of this because they can help you from the simple things of picking out classes, to helping you choose your emphasis and even show you internship opportunities,” Krekling said.

Here are some things to remember that will help you with the advising process.

  1. Sign up for the appropriate time and do it early–Signup for advising appointments starts next week. The sign-up sheets are posted outside of each journalism adviser’s office. Journalism classes fill up quickly, so the earlier you see your adviser, the better chance you have of getting into the classes that you need.

Note: Make sure you come early! Students will only have 15 minutes to meet with their advisor, so if you are late, you will lose part of your appointment time.

  1. Come prepared–Bring your current STAR report and come with a general idea of the classes you are interested in taking or have questions about.

Cindy Schultz has sent out an email that gives detailed information about the registration process. Please read the information carefully so you have a stress-free advising experience. For more information on journalism courses that are offered, see the curriculum worksheet.

Happy advising week!

 

 

 





Five Things We Learned From Our Conversation With Rene Delgado

29 10 2015

By Carissa Brzezinski (@CJBrzezinski)

Journalism department alumnus, Rene Delgado, is the recipient of this year’s Outstanding Young Alumni Award. Delgado was awarded this honor for his work as Associate Creative Director at Leo Burnett. Delgado took time to speak with students and faculty about advertising, originality, and the Super Bowl. The top five insights:

  1. Go with your gut

Know when to speak up when you have an idea. Delgado was the mind behind the “In Bed Tagger” app, a twist on the old fortune cookie joke, which allowed users to add an “In Bed” image to pictures they took. This app was a part of a campaign for Sealy mattresses. Delgado said this app almost didn’t get made because he and his colleague almost didn’t pitch it. The last pitch of the meeting, turned out to be the best idea of the day.

Not only should you speak up, but don’t be afraid to trust your first idea as well. Delgado said his first idea for a localized McDonald’s ad supporting the Chicago Blackhawks ended up being the idea that got made.

  1. You are going to fail

“You are going to fail a lot, and that’s OK,” Delgado said. “So, do what you like to do, and do it a lot.” You need to be willing to work for what you want because…

 

  1. Hard work pays off

Most of the time you will be working on basic projects, the ones that do not have a large budget and fill the day-to-day workweek. Eventually you get to work on the big projects. For example, a big project for Delgado was the Super Bowl. One of Leo Burnett’s clients is esurance. Delgado was a part of esurance’s national campaign “Sorta You Isn’t You” which debuted at the 2015 Super Bowl with ads starring Bryan Cranston and Lindsay Lohan.

  1. Pursue your passion

 

Bring that passion to your job because it can result in memorable experiences. Some projects are going to mean more to you and your passion is going to be what makes those projects successful. Delgado showed two recent projects that meant a lot to him. The first was an ad titled “#EqualDreams” for esurance in support of the Supreme Court’s marriage equality ruling. The second is a new campaign entitled “Put The Guns Down” for Chicago Ideas with the hopes to prevent gun violence through music.

  1. Be memorable

 

For those graduating, one of Delgado’s key pieces of advice is to be memorable. “You realize you are a brand.” Delgado said.

The way you present yourself to prospective employers can determine whether you get the job.

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