Find Your Fit Within The UWO Journalism Department

4 12 2017

By: Jamie Burns (@Jamiee_Burns)

 

 

 

Have a talent for writing, a love for photography, a mind filled with creativity or just an interest in media? Then welcome to the field of journalism. At the University of Wisconsin Oshkosh, there is no limit to the opportunities for students to explore. In fact, within the journalism department there are a variety of opportunities offered:

Journalism Major

Ask anyone to share thoughts on what journalism is and likely you will hear something along the lines of “reporting and writing news.” However, on top of this students with an eye for photography or desire to learn about multimedia production can fall into journalism as well. In fact, the journalism department is proposing an update for the current journalism major to become a multimedia journalism major. This would merge together two emphases — visual journalism and writing/editing.

Dr. Tim Gleason, journalism professor and acting director of the Interactive Web Management program, explains, “News media professionals need a variety of skills, which are those offered in the two emphases. It made sense to combine these two emphases so students will have the same baseline of writing, editing, video and visual design training.”

So if you aspire to be a big-time reporter or perhaps a digital content writer, this is right up your alley. Students take classes such as Advanced Reporting or Feature Writing where they gain hands-on experience in gathering, interviewing and writing content. In addition to this, you will get to practice photography, learn relevant software programs and have access to digital imaging equipment. You also get to create and manipulate elements such as visuals, sound, video and text. Rather than the usual lecture, immerse yourself in hands-on use of technology.

Public Relations Major

UWO was the first university in the UW System to introduce a public relations major. Within this major, students learn how to tell the story of a brand/company through the creation of press releases, media pitches, events or blog posts. You also get to work with actual clients to help them interact with key audiences through internal, external or corporate communication tactics. Classes include PR Techniques and Case Studies in Public Relations. Also, if you ever wondered what it was like in crisis situations, this major allows a hands-on experience in dealing with crisis communication and learning how to help an organization maintain honest and strong relationships with the public.

Advertising Emphasis

If you’re a creative thinker, enjoy building promotional content or imagine what it would be like working at an ad agency, then advertising might be your calling. Acquire skills in copywriting or ad production and become proficient in different computer software such as Adobe InDesign and Photoshop. Classes like Advertising Copy, Layout and Production teach the design side, while Advertising Media helps students learn how to select the right media for different target audiences. Students get the opportunity to compete nationally in Strategic Campaigns in advertising by working as an agency team and developing an integrated advertising plan for a real client that gets pitched to industry judges. What better way to gain real-world experience?

Media Studies Emphasis

Another direction in journalism to pursue is the management and research side. Students will gain a deep understanding regarding the relationships among mass media, individuals and society as a whole. They will also better understand a variety of media theories such as agenda setting or cultivation theory and be challenged with the ethical problems that are faced by mass media practitioners today. Classes in this emphasis include Media and Society and Media Ethics.

If you are still unsure about which major or emphasis to pursue, comment below with any questions you may have regarding the program.

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Coming Soon, The Oshkosh Herald

16 11 2017

By Christina Basken @christinabasken

The release of The Oshkosh Herald newspaper will be in mailboxes Jan. 11, 2018.

The Oshkosh Herald is a local newspaper containing information about the Oshkosh community, business, government, schools and sports.

karen1Karen Schneider is the co-founder of The Oshkosh Herald, a member of the Journalism Advisory Board at UW Oshkosh Department of Journalism and a member of the Advance-Titan Advisory Board.

“We are only covering what happens in Oshkosh, so, we’ll have a community news format where people can submit their press releases and we’ll give them a venue,” Schneider said. “We will also cover Oshkosh business, government, prep-sports, the big community and schools.”

Schneider said what makes The Oshkosh Herald different is the news that you don’t see anymore, but like to read about.

“We will give them the news that you don’t see any more but everyone likes to read about; the police blogs, obituaries, engagements, and wedding announcements,” Schneider said.

If college students are living in homes or apartments on or around campus, they will be getting these newspapers in their mailbox too.

“It will be mailed to the first 25,000 (homes), so we’ll have all of the homes in the city of Oshkosh,” Schneider said. “It’s all advertising supported, so as our advertising base builds, then we’ll be able to expand that footprint and add the additional 10,000 homes that are in the school district, but are on the outer edges of the townships. “

Eventually, you will be able to pick up a copy at local business organizations supporting newspaper racks.

“We will increase our distributions as we meet our milestones, so we will eventually start delivering to businesses as well,” Schneider said. “Right now, we are focusing on getting them into the hands of the homeowners and residents versus other avenues.”

People will also be able to find The Oshkosh Herald news items after Jan. 11 online as well.

“We will not be posting every story on our website, but if there’s breaking news, we may post that,” Schneider said.

Schneider said she is hoping to collaborate with the Advance-Titan student newspaper to share university news with the community as well.

“I am working with Vincent Filak, to collaborate with the Advance-Titan student newspaper so hopefully we will be reprinting some of those stories so that the university news gets spread into the community as well,” Schneider said.

Schneider said those who would like to submit content ideas or advertise with The Oshkosh Herald can connect online: submit@oshkoshherald.com or advertise@oshkoshherald.com.

Students who would like to contribute to The Oshkosh Herald can contact Karen at  karen@oshkoshherald.com.





UWO Ad Students Win Third at the National Student Advertising Competition for District 8

2 05 2017
award

The third place plaque presented to UW Oshkosh at the NSAC 2017 District 8 Competition.

By Catie Schultz (@CatieSchultz17)

After months of hard work and long hours, the preparation has paid off for the students involved in the Strategic Campaigns in Advertising course, offered by the Department of Journalism. The team placed third among seven other schools in the American Advertising Federation District 8 at the National Student Advertising Competition in Minneapolis on April 22.

 

“Placing third in District 8 is a big achievement for our advertising students – it shows how their high-quality creative and media skills edged out competing campaigns,” Dr. Sara Hansen, who teaches the campaigns course, said. “We are exceptionally proud of these young professionals who pushed their skills and worked very hard to win. As well, we are proud of the caliber of our advertising program in the Department of Journalism at UWO, which helped them prepare with the strategy, design and digital skills for competition at this level.”

AAF District 8 is made up of four states: Minnesota, North Dakota, South Dakota and Wisconsin. The competition at this level is high, due to the caliber of schools that are in District 8. Teams from bigger schools like the University of Minnesota, the University of North Dakota and the University of South Dakota, among others, present their campaign strategies in front of judges, who are professionals within the advertising and communication industry. The University of Wisconsin Oshkosh is the only school from Wisconsin that participates in NSAC, which displays the quality of the program and its students.

The work leading up to the competition involves students opting to take Research in Strategic Communication to gain insight through primary and secondary research for a national brand based on a case study. The client brand for NSAC 2017 was Tai Pei Frozen Food. Work in the Advertising Media class also helps with developing media plans that could ultimately be used for the final campaign. Lastly, work completed in Strategic Campaigns in Advertising prepares students for the real world by working as a team in various roles to develop the advertising plan for the brand. Based on this work, the team develops a plans book and presentation that is to be judged at NSAC.

The road to Minneapolis and NSAC was extensive, but once we got there, it became a life-changing experience for all involved. “The best part of the competition was honestly the compliments the judges gave us,” Cally Kobza said. “They called our notifications genius and our commercial eye candy. Those compliments from people that high up in the marketing and advertising fields mean a lot.”

Multiple students said that this experience helped prepare them to work collaboratively with others. “This has prepared me for working in IWM [Interactive Web Management] by allowing me to work with other creative people,” Emily Ackerman said. “Even for people who think they can’t be creative, it was great to show them a physical representation of their ideas. It has taught me to be patient and listen to everyone’s ideas to make sure I help create the best product.”

Other students enjoyed the overall experience. “My favorite part of the NSAC competition was just hearing our presentation and then comparing it to others,” Dakotah Armbruster said.  “I’m glad ours stood apart because it’s what made us unique as a school. Hearing other presentations was cool because we got to listen in on what other teams took away from Tai Pei, and the overall Minneapolis experience was amazing as a whole, it gave us a taste of the real world. I would do it again in a heartbeat.”

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UW Oshkosh accepts the third place award at the NSAC 2017 District 8 Competition in Minneapolis.
Source: AAF District 8 Facebook.





Making the most of advising…

19 02 2016

By Catie Schultz (@CatieSchultz17)

When you are in college, one of the most stressful decisions to make is deciding which classes to take. You want classes that are interesting and that fit well within your major/minor.

When you look at the process as a whole, it can seem overwhelming and daunting. Fortunately, the UW Oshkosh Journalism Department has great faculty advisers who are willing to help you when choosing your classes.

As a non-traditional transfer student, I was worried about the advising process. I had no clue where to start. Luckily, my journalism advising experience has been painless. I worked one-on-one with my adviser who answered my questions and concerns. A plan was laid out that was beneficial to me based on where I was academically.

Laurin Krekling, a Journalism (Advertising) and Public Relations major, shared her experiences with advising. “As a traditional undergraduate student who has changed my major more than once, I have learned to appreciate how helpful the Journalism Department’s advising sessions are.  This last semester was my first time advising with the faculty, and it helped me a lot. I was able to sit down and personally talk with the adviser one-on-one. I think it helped out a lot that these advisers also taught some of the classes I was going to be in and gave me more of an up-close view,” Krekling said.

The advisers are here to help you complete the program as soon as possible, excel in the journalism program as well as take the best classes that will be beneficial for you and your future career goals.

“They were also very helpful in making sure I graduate as fast as possible. They were able to lay out the rest of my classes for me so I could visually see what the rest of my years here at the university looked like. I think that every student needs to take advantage of this because they can help you from the simple things of picking out classes, to helping you choose your emphasis and even show you internship opportunities,” Krekling said.

Here are some things to remember that will help you with the advising process.

  1. Sign up for the appropriate time and do it early–Signup for advising appointments starts next week. The sign-up sheets are posted outside of each journalism adviser’s office. Journalism classes fill up quickly, so the earlier you see your adviser, the better chance you have of getting into the classes that you need.

Note: Make sure you come early! Students will only have 15 minutes to meet with their advisor, so if you are late, you will lose part of your appointment time.

  1. Come prepared–Bring your current STAR report and come with a general idea of the classes you are interested in taking or have questions about.

Cindy Schultz has sent out an email that gives detailed information about the registration process. Please read the information carefully so you have a stress-free advising experience. For more information on journalism courses that are offered, see the curriculum worksheet.

Happy advising week!

 

 

 





Five Things We Learned From Our Conversation With Rene Delgado

29 10 2015

By Carissa Brzezinski (@CJBrzezinski)

Journalism department alumnus, Rene Delgado, is the recipient of this year’s Outstanding Young Alumni Award. Delgado was awarded this honor for his work as Associate Creative Director at Leo Burnett. Delgado took time to speak with students and faculty about advertising, originality, and the Super Bowl. The top five insights:

  1. Go with your gut

Know when to speak up when you have an idea. Delgado was the mind behind the “In Bed Tagger” app, a twist on the old fortune cookie joke, which allowed users to add an “In Bed” image to pictures they took. This app was a part of a campaign for Sealy mattresses. Delgado said this app almost didn’t get made because he and his colleague almost didn’t pitch it. The last pitch of the meeting, turned out to be the best idea of the day.

Not only should you speak up, but don’t be afraid to trust your first idea as well. Delgado said his first idea for a localized McDonald’s ad supporting the Chicago Blackhawks ended up being the idea that got made.

  1. You are going to fail

“You are going to fail a lot, and that’s OK,” Delgado said. “So, do what you like to do, and do it a lot.” You need to be willing to work for what you want because…

 

  1. Hard work pays off

Most of the time you will be working on basic projects, the ones that do not have a large budget and fill the day-to-day workweek. Eventually you get to work on the big projects. For example, a big project for Delgado was the Super Bowl. One of Leo Burnett’s clients is esurance. Delgado was a part of esurance’s national campaign “Sorta You Isn’t You” which debuted at the 2015 Super Bowl with ads starring Bryan Cranston and Lindsay Lohan.

  1. Pursue your passion

 

Bring that passion to your job because it can result in memorable experiences. Some projects are going to mean more to you and your passion is going to be what makes those projects successful. Delgado showed two recent projects that meant a lot to him. The first was an ad titled “#EqualDreams” for esurance in support of the Supreme Court’s marriage equality ruling. The second is a new campaign entitled “Put The Guns Down” for Chicago Ideas with the hopes to prevent gun violence through music.

  1. Be memorable

 

For those graduating, one of Delgado’s key pieces of advice is to be memorable. “You realize you are a brand.” Delgado said.

The way you present yourself to prospective employers can determine whether you get the job.

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