By Cindy Schultz (@SindeeLouHu)
The Department of Journalism is hosting a professional development event, “Digital Content Development and Analytics,” for students and alumni to hear the latest on industry trends for paid digital campaigns from DealerSocket.
Students and alumni are welcome to attend the event from 10-11:30 a.m. on Friday, Nov. 1, at Sage Hall 3235. Parking will be free in Lot 7.
DealerSocket will present a panel of speakers on the topic, featuring three UW Oshkosh alumni: Katherine Pecora ‘12 (journalism), senior content specialist; Rachel Boudreau ‘16 (journalism), website account manager; and Wes Lungwitz ‘05 (English-liberal arts), director of digital operations. Dr. Kristine Nicolini includes DealerSocket in guest speaking for her public relations courses and coordinated the broader event. The session will cover:
- Strategic content creation based on driving results down the marketing funnel
- SEO and tools used to achieve optimal results
- Paid opportunities to leverage content to reach target audiences
- Digital analytics and how to measure return on investment and key performance indicators
“In this field you have to keep current with digital trends, and we appreciate DealerSocket’s ongoing work with the department to share best practices for students, alumni and the community,” Journalism Chair Sara Hansen said.
The department broadened the event to the community following positive feedback to the professional sessions showcased during its 50th anniversary last year.
“We heard from alumni and community members that they gained important insights from the more than 50 speakers we brought back to campus last year,” she said. “We are hoping to continue that tradition this fall with a focus on digital campaign best practices for this event that is open to all.”
Information on the speakers follows. No reservations are required. For more information, contact Cindy Schultz in the journalism main office at firstname.lastname@example.org or 920-424-1042.
From fostering positive online communities to crafting thought-provoking blog posts, Pecora wears many hats as a digital storyteller. In her more than seven years in the industry, she has worked in everything from print to digital. Today she is a senior content specialist at DealerSocket and a proud UW Oshkosh journalism alumna.
Boudreau is a UW Oshkosh journalism graduate who started her career in
digital on the DealerSocket content marketing team in 2016. She has since
moved into a website account management role where she assists
dealerships with digital strategy on a daily basis.
Lungwitz graduated from UW Oshkosh with an English degree and worked in print media prior to securing a content marketing position at DealerFire in 2011. Eight years later, DealerFire is a product within the DealerSocket portfolio, and he oversees the full digital marketing business as director of digital operations.