By Elizabeth Ritschard and Ashley Statz (@uwo_adclub)
The University of Wisconsin Oshkosh Advertising Club recently toured Element, a full service agency, in Neenah, Wisconsin. Element has two offices, one in Neenah and the other in De Pere, with 28 employees combined between both locations. Ad Club members were able to see how Element works hard to achieve great client-employee relationships. The students met with Chloe De Young, public relations specialist and alumna of the Department of Journalism, who led part of the tour.
Touring the renovated studio space was quite interesting because of both its design and functionality. The office atmosphere at Element was very eco-friendly. Repurposed materials including light fixtures, metal doors, and wood paneling were all used in the renovation. Within this space Element provides both traditional marketing services and website development in-house.
When working for its clients, Element analyzes target audience behavior, local and national competition, psycho-demographics, and even takes consumer reviews into consideration. Element primarily focuses on business to business (B2B) communication rather than business to consumer (B2C), however with an 80/20 ratio, they also understand the importance of looking at the bigger picture. Additionally, the team at Element produces applications and websites through strategic planning, programming, graphic analysis, Search Engine Optimization (SEO) and analytic reports.
We loved touring this small town agency and getting to know the team that puts in long hours to produce fun advertisements! Are you interested in learning more about the agency life? Join us for a meeting! Ad Club meets Thursdays at 4 p.m. in Sage Hall 3420! We hope to see you there!