UW Oshkosh Gets Starbucks Fix with Anne Enright

27 10 2014

enrightpano

Recently, the Department of Journalism had the opportunity to host Anne Enright, the Director of Media and Measurement at Starbucks, for a presentation about her work. Enright received the Distinguished Alumni Award, becoming the first woman to win this award from the department.

Anne Enright Background

 Starbucks Media UW Oshkosh

Anne Enright was a University of Wisconsin Oshkosh graduate with a Journalism degree emphasizing in Advertising and Public Relations. Since 1997 Enright has been working in the advertising industry at notable agencies including: Laughlin/Constabe, Marchfirst, The Integer Group, Digitas, OMD and Starcom. However, her most recent position is on the client side of the media industry at Starbucks.

Starbucks Media

In her presentation, Enright gave insights into Starbucks as a company from a media perspective. Enright touched base on the fact that Starbucks didn’t actually advertise until six years ago due to the outstanding service and products they offer to consumers. She also gave an insider’s look into Starbuck’s latest branding campaign that revolves around human connection. Take a look at the campaign in the this video below!:

Advice from an Outstanding Alumnus

When UW Oshkosh students at the presentation asked for advice she had great perspective. Enright said, “You have to be inquisitive and challenge yourself,” Enright said. … “Be analytical and have an interest in consumer behavior… be open to change because there has been a huge shift of consumer behavior from TV and print to digital and tablet. Be flexible and always continue to grow and learn. Also, learn to negotiate really well to make it a win- win for you and your future clients.”

Why UW Oshkosh?

When Enright was asked why she attended UW Oshkosh she said, “I wanted to do PR, and the journalism department had a good reputation, so I originally came here for that and the campus is amazing now, you are lucky!”

More insights and pictures from Enright’s presentation can be found at the department’s Facebook, Twitter and event hashtag, #AwardingAnne. Want to learn more about the University of Wisconsin Oshkosh Advertising advertising program? Click here.

Any questions? Comment below!

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