By: Nicole Kiefert (@nicole_kiefert)
UW Oshkosh is proud to be hosting journalism alumna Anne Enright, director of media and measurement at Starbucks, on Oct. 17 at 1 p.m. in Sage Hall 3235.
Enright will discuss her advertising experience at Starbucks and what you need to know about media, even if you are not in media.
Before joining Starbucks, Enright spent seven years as a vice president (three as senior VP) for Starcom MediaVest Group, leading media strategy for Kraft, Kellogg’s, United Airlines and Universal. She also has worked at digital and media agencies, including OMD, another large global leader. Her work for Kellogg’s earned her high recognition, with awards including the Cannes Media Festival Short List and Media Silver Effie.
“I’m wrapping up my first year at Starbucks, so I’m excited to share an up-close look at our first global brand campaign—Meet Me @ Starbucks,” Enright said in a written statement. “I’ll talk a bit about where we’ve been up to this point and how this campaign is the foundation for our future.”
Enright said no matter which field students plan to get involved in, social media will always be a part of it.
“Media isn’t the first field most students think about pursuing, but regardless if you’re an account person, PR, marketing manager or creative, media will be part of your world,” she said. “I’ll touch on a few areas that are shaping the landscape and what’s important to know regardless of your discipline.”
Along with going over her Starbucks campaign and the importance of social media, Enright also will discuss “three things from my time in the journalism department that had a fundamental impact on my career.”
“UWO holds a special place for me,” Enright said. “The journalism department was an amazing group of students and faculty that helped provide a foundation of skills and tools to build from post-graduation. Having the community and fellow alumni feel that my accomplishments are worth this type of recognition means a great deal.”
Enright will receive the Distinguished Alumni Award at the Alumni Awards and Recognition Banquet on Friday evening at the Alumni Welcome and Conference Center.