By: Andrea Larson (@andrea_larson_)
The journalism department’s public relations emphasis now has the ability to give students a chance to gain recognition for their knowledge in PR.
Three 2014 UW Oshkosh journalism graduates and PRSSA members, Hilary Stoeberl, Neal Corby and Kaitlynn Sablich, took and passed an exam awarding them with public relations certificates. We now want to spread the word about the exam and encourage more students to become certified.
What is this exam, and how do you sign up? The information below will give you enough direction so you too can be certified in principles of public relations.
In 2013, the Certificate in Principles of Public Relations was approved by the Universal Accreditation Board (UAB), one of the largest PR and communication entities for professionals in the United States. The certificate is an introductory step to receiving the Accredited in Public Relations (APR) credential, a certification for practitioners who have mastered strategic communications.
Who can take the exam?
To be eligible, students must:
- Be an undergraduate student.
- A major in public relations.
- Be within six months of graduation (before or after).
- Participate in a formal preparatory course approved by the university.
- Be a member of the Public Relations Student Society of America (PRSSA).
- Fees do apply.
What is on the exam?
The exam consists of the basic knowledge of public relations principles with an emphasis on the four-step process of public relations and ethics. The pie chart below gives a more detailed description of what you can expect to find.
How can you sign up?
Once your application has been processed, instructions will be sent via email. The faculty coordinator for UW Oshkosh, Dr. Julie Henderson, collects the applications and payments from students and sends to the accreditation manager for processing; each semester has a due date and can be found on the UAB website.
Why should you take it?
The UAB is coordinating a marketing campaign with employers of new public relations graduates to make them aware of the certificate and what it means in their hiring process.
This is a way to showcase your knowledge and abilities, and to be someone who stands out.
“Taking this test sets you apart from other young professionals by showing you take advantage of every further learning tool available to you. It also shows your excitement and dedication to the PR profession,” Stoeberl said.
For more information, contact Dr. Henderson or go to www.praccreditation.org/certificareprinciplespr.html