Every year the UW Oshkosh Public Relations Student Society of America takes part in the PRSSA Bateman Case Study Competition. The competition asks students to research, plan, execute and evaluate a public relations campaign for a real client. PRSSA chapters across the nation compete to accomplish whatever goal the chosen client specifies.
To pick clients, organizations place bids to be part of the competition. This year the case study’s company was PopMoney and the goal specified was to raise awareness for the PopMoney brand.
PopMoney is a personal payment service from Fiserv. It allows people who use the service to safely send or receive money from their bank account by using an email address or phone number.
The Oshkosh PRSSA chapter chose to raise brand awareness by putting together an event called “PopJeopardy.”
Hillary Stoeberl, president of the Oshkosh chapter, said the event involved using the word “pop.”
“It was a Jeopardy game that took place in the Titan Underground with questions related to all things ‘pop’: pop soda, pop culture, pop music, PopMoney.”
Stoeberl said to help raise awareness while keeping the event fun, the group members handed out more information about PopMoney throughout the event.
“Each team also walked away with some information sheets about what PopMoney is and how the company’s services can benefit students,” she said.
Stoeberl said her favorite part of the campaign was the journey.
“We learned a lot about pulling off a full PR campaign and event, as well as about our client and mobile banking,” Stoeberl said.
Stoeberl said she would “definitely participate in the competition again.”
For more information about the Bateman Case Study Competition, visit the competition website.
If this competition sounds like something you would be interested in, be sure to sign up for PRSSA at UWO. Meetings will resume in the fall.