Who To Follow on Twitter

By: Andrea Larson (@andrea_larson_)

Twitter is not used just for socialization; it is also way to stay connected to the people and companies that will keep you informed. Twitter is important for journalism students to master because knowing how to connect with your audience in new ways, bringing attention to you work, enhance your personal brand and finding new ways, trend and resources, will impress your employers and get you noticed.

Now is a good time to start developing the mindset of what employers will want to see on your Twitter account. Your posts do not have to be all business; showing your personality is important too. But now that employers are starting to look at job applicants’ social media accounts, showing that you know how to conduct yourself in a professional manner will help you stand out.

Here are 10 people and companies that I think offer an ideal mix for students to follow. Within the 10 are information from public relations and advertising experts, journalists, and media and technology experts.

1) PR DailyOfficial feed for PRDaily.com;  it is a one-stop shop for news on PR, marketing, social media & more.

  • Followers: 45.7K
  • Tweets: 6,209

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2) Ad WeekThe leading source for news, insight and community for marketers, media and agencies.

  • Followers: 231K
  • Tweets; 22.5K

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3) Social Media TodayPublishing ad distribution of great posts by the world’s best thinkers on social media best practices, tools and social marketing.

  • Followers: 299K
  • Tweets: 55.3K

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4) 10,000 WordsMultimedia journalism blog; where journalism and technology meet.

  • Followers: 36.9K
  • Tweets: 5,376

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5) Vadim LavrusikPublic Content Manager for Facebook; working on improving content features. Former professor  at Columbia, social at Mashable  and NY Times.

  • Followers: 31.6K
  • Tweets: 16.4K

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6) Callie SchweitzerDirector of Digital Innovation at TIME, former Director of marketing and communications at Vox Media Inc., former deputy publisher at TPM; loves news and technology. callieschweitzer.com shares the latest news and facts in the journalism world.

  • Followers: 56.1K
  • Tweets: 58.8K

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7) Associated PressNews, discussion and behind-the-scenes insight from The Associated Press. Managed 24/7 by a team of editors based in New York.

  • Followers: 3.11M
  • Tweets: 76.6K

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8) Student Press LawThe Student Press Law Center is an advocate for student free press rights and provides free legal help and information to students and educators

  • Followers: 6,910
  • Tweets: 5,121

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9) Masable JobsTech, digital and social media job openings, innovative resume and interview tips, and occasional workplace humor.

  • Followers: 43.7 K
  • Tweets: 5,977


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10) Poynter: School for journalism and democracy. The Poynter Institute focuses on what is happening within journalism and uncovers fascinating stories in the process.

  • Followers: 105K
  • Tweets: 36K

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Start following and staying updated on the latest news and findings. Comment below if you have any suggestions on people or places to follow or share your favorite from the suggestions above.


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