Phil Aiello (@phil_ilo)
For the fourth time in five years, the 2014 Super Bowl has set a record for the most-watched television event in U.S. history, drawing 111.5 million viewers.
For many viewers, the Lombardi Trophy match-off between Denver and Seattle was just something that happened between breaks in commercials. For other’s, the tone of advertisements also defined the tone of the game with one word: disappointment.
Nonetheless, each year Super Bowl ads raise the bar, and the price tag. Advertisers spent more than $4 million to buy a 30-second ad spot for the MetLife Stadium hosted game. Many broke the bank with the use of appearances by celebrities, villains and sports hall-of-famers.
However, we would not dare to celebrate one of America’s favorite past-time sport, (or the most viewed televised event of the year) without the use of social media – including controversial backlash. Esurance, the most-tweeted brand of the evening, offered to give away $1.5 million to select tweeters who utilized the hashtag #EsuranceSave30.
Top nods were given to Budweiser, Coca-Cola, Chobani, H&M, T-Mobile Audi and Toyota. But we want to know what your favorites were. We have selected some of the top ones, now we want you to vote!