By: Eli Drljaca (@edrljaca)
UW-Oshkosh’s Ad Club recently toured Arketype, a small advertising agency located in Green Bay. Although the agency itself is small, it handles a lot of big clients such as Goodwill, Bemis and Kimberly-Clark. Seeing as I am a member of Ad Club, I went along with the crew and gathered a wealth of knowledge and saw what exactly all goes into an ad agency and the process that it takes to satisfy a client’s needs.
When first approaching Arketype from the exterior you wouldn’t think it was an ad agency. The building is actually a renovated church with large stained-glass windows. When walking inside I noticed the agency was laid out with several large rooms on the first floor. These rooms are used for brainstorming, conference calls and other projects in the making.
We then spoke briefly with Ross Mollet, a copywriter at Arketype. He showed us some of the final products they created for events such as brochures, pamphlets and creatively done newspapers. The president of the company Jim Rivett was there with a quick hello as he was about to have a conference call with a client. This gave us a sense of size and personal touch the company offers.
Then we ventured upstairs to meet with some of the creative team. We were able to take a look at the workspace, which was very wide open and laid back. We met with some of the graphic designers who were working on a logo for the new restaurant Bleu by Chives, located in Green Bay. The designers had close to what seemed like 100 or more ideas and sketches that were made just for this one restaurant. It was nice to see how extensive the process really is for narrowing down logo ideas.
Then we went on over to a pair of young employees who were working on a video promotional piece. It was quite relieving to see familiar software programs in use, similar to the ones we use right here in the UW-Oshkosh Journalism Department.
After leaving Arketype, I can safely say that the Ad Club and myself were more than ready to go out into the working world and start getting hands on. So next time you’re in Green Bay and you are driving around Stuart Street, look for the pixelated “chillax” penguin. In that building you’d be able to see the Arketype crew hard at work designing and creating for major businesses.