Big Idea, Smaller Package

By: Eli Drljaca (@elidrljaca)

Apple has captured our attention yet again with releasing the new iPad mini on October 23, 2012. The new iPad mini, although smaller than the regular iPad, shouldn’t be taken lightly. It’s 53% lighter and 23% thinner than the regular iPad. It also has a smaller screen size of 7.9” compared to the regular iPad’s 9.7”.

So why do we care? UW Oshkosh Journalism is constantly examining the latest in technology.  As student use of tablets continues to rise, we want to know what the latest from Apple offers us in comparison to its competitors.

Jony Ive, lead designer of Apple, explains the iPad mini in this way, “What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a reduction of, the original.”

The iPad mini starts at $329 for a 16GB WiFi-only model. Even though it’s cheaper than the regular iPad’s starting price, it’s still not as cheap as some Amazon or Google tablets. Since its cheaper than the regular iPad, the iPad mini may be the go-to choice for some of us college kids who don’t have the cash to just throw around.

The iPad mini is great because it has apps such as messages, Safari, calendar and even has a camera to do FaceTime. It’s perfect for college students trying to stay organized and chat with their buds about class.

Apple’s big step into the tablet marketing world is heating up the game. Their strategy is usually to sell their products at a higher cost, and then let the apps and iBooks cost less for the user while at the same time giving them a better experience and really letting their software do the talking. Google and Amazon do things differently, while their tablets costs may be cheaper, they charge more for the eBooks, applications and other advertisements. Check out this New York Times article for more information.

The iPad mini will hold its own as a competitor in the tablet word and the saying “great things come in small packages” is definitely true when it comes to the new iPad mini.

All of these new technologies can benefit students in countless ways. The question is, which one will be fully equipped with all of the tools we need to record, report and capture the world.


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