By Steven Vanevenhoven (@SVanevenhoven)
The evolution of social media has resulted in new communication platforms known as Web 2.0. These platforms include sites such as Facebook, Twitter and You Tube. An incredibly large number of individuals are involved on these sites as they explode in popularity. However, many businesses now want to take advantage of this available resource.
About two years ago, the UW Oshkosh Admissions team embraced this new technology by creating a social media department. I have been working in the Admissions office for two years as a campus ambassador, which has allowed me to see the progression of our social media presence online.
To help interact with potential students, the social media department has filmed a number of videos, all of which can be found on our YouTube channel. We have produced some music videos and our most recent one is a spoof of “Good Life” by One Republic. We changed the lyrics but kept the melody and filmed current students acting it out. I had a smaller role in this video, but had a blast helping out.
About a week before winter break, I was surfing YouTube and found this video of Preston Leatherman dancing to Mariah Carey’s song “All I want for Christmas is You,” but there was a catch. He was not only dancing in a crowded mall, but no one else around could hear the song because he had it playing on his iPod.
After I watched this video about 10 times, I was determined to try something like this over winter break. I was talking about my plans in the Admissions office when Melanie Cross, the Admissions social media specialist, said we should do something like this for UW Oshkosh.
Another student and I jumped on board to help make this video entitled “Dancing with an iPod in Public-UW Oshkosh Holiday Edition.” This video, which has been viewed over 3,500 times, helps remind prospective students about the energetic vibe on campus. I did get some strange looks when we were filming, but most of the students were just as enthused as I was.