By Diana Miller (@dijmiller)
Nestled in small-town Neenah, Wis., the Marketing, PR and Social Media specialist group SPARK Advertising is creating quite a name for itself. From the moment you walk up the steps onto the Victorian-style porch and into the doorway, you can feel the electricity. Creative gears are grinding and brands are getting a fresh paint job.
Currently, just eight employees power and steer SPARK Advertising. Each employee wears multiple hats to get the job done. In comparison to The Richards Group (an advertising agency in Dallas, Texas) they seem to have a non-hierarchical organization. Each employee is treated equally, which opens up the door for communication. One of the account executives explained that it’s vital for everyone to communicate what and when he or she is working on a project. Each project touches multiple hands and, at the end of the day, SPARK has clients to please so adhering to a deadline is of utmost importance.
SPARK works with regional clients in addition to clients across the country. Services it offers are Brand Identity; Website and Digital Marketing; Product Packaging and POP Materials; Print Collateral—Brochures and Catalogs; Direct Mail Campaigns; Sales Materials—Presentations and Trade Show Items; Photography, Television and Radio; Outdoor Billboards; Digital Signage; and Animation and Illustration. It consult with clients to develop everything from press releases to crisis management plans and create strong, positive relationships with media outlets. Its creative team works hard to circulate SPARK’s style with client goals.
Creative Director Matt Bellisle offered tips for recent graduates about to enter the creative workplace:
- Even if it’s not your dream job, get out there and get experience.
- Time-management is essential when working on multiple projects.
- The only thing that will keep you from getting work done is time
(Or his son’s soccer game).
- At the end of the day, do what makes you happy.
The energy within SPARK is high and its future is optimistic. President Mark Elliott works to maintain solid relationships with current clients and gain trust with prospective ones. The company succeeds by being consistent and delivering quality work to its clients. SPARK has developed a brand identity that competes with the big firms in much larger cities and continues to awe its’ surrounding community.