By Monica Jazwiecki (@monicajazz)
This past Tuesday the UW Oshkosh Advertising Club made the trek to a Fox River Ad Club event at the Grand Meridian in Appleton, to hear JoBe Cerny speak on creating “something out of nothing.” Cerny is well known for his voice as the Pillsbury Doughboy and the silent actor in the old “Cheers” commercials. He even asked the audience to poke his belly, and believe me, he’s still got the cute little “whoo-hoo” giggles.
The speech was mostly about creativity and where to find inspiration. One thing Cerny wanted us to walk away with was the idea that “thinking is hard.” This sounds simple, but was a great transition into the real message that creativity doesn’t rely on anything but your own thoughts and visions.
This could mean talking to imaginary friends in the shower, watching the clouds float by, or whatever it takes to get your creative juices flowing and to find your own “happy place.” Cerny also pushed the notion that no one can tell you what you can’t do, and if they do, use that as fuel to prove them wrong.
Cerny offered to meet up with Ad Club after the event, and gave us some tips on interviewing with large companies and how to set you apart. He said to be available, create goals to strive toward, and know exactly what you want in the future.
UWO Ad Club members are officially part of the Fox River Advertising Club and affiliated with the American Advertising Federation. We will continue to attend events and share our experiences.
Ad Club meets Tuesdays at 7:30 p.m. in Clow 152, the Journalism Reading Room.