Ad Students’ Grand Idea

Journalism students’ advertising campaign will be on display during the “Beyond Classroom Wall: UW Oshkosh Students and Faculty Take on the Real World,” an event that highlights projects done by students in the College of Letters and Science outside of the traditional classroom setting.

One of the projects being presented at the event is about students in two advertising courses, Professor Sara Hansen’s Research and Strategic Communication course,  and Professor Dana Baumgart’s Strategic Campaigns in Advertising course. The students were given the Grand Opera House as their real-life client. Their main priority was to analyze how to draw college students to the newly renovated theater in downtown Oshkosh.


Grand Opera House
Students visited the Grand Opera House when it was under construction. Photo by Shawn Mcafee, UW Oshkosh Learning Technologies.


Students conducted surveys and focus groups, as well as made advertisements, to help bring attention to the reopening of the Grand Opera House, as well as to drive a new audience to the historical theater. Read the full story about the project and see a documentary about the students’ journey.


Photo illustration by Shawn Mcafee, UW Oshkosh Learning Technologies.


There will also be four other student projects on display at the “Beyond Classroom Walls” event, the Grace Lim’s documentary “Airboat Rescue 1: When the Ice Breaks,” made by Journalism lecturer Grace Lim and two Radio-TV-Film students, Mark Mazur and Trent Hilborn. The trio set out to make a documentary about the Lee family of Poygan, Wis. They are volunteer rescue workers who risk their lives to save people who fall into the freezing waters of their town using their hovercraft, Airboat Rescue 1.

The event will take place Thursday, Nov. 11 at 5:30 p.m. in the Steinhilber Gallery and the Reeve Theatre on the third floor of Reeve Memorial Union. “Beyond Classroom Walls” is open to the general public. The Journalism Department will be live-tweeting at the event. Follow our tweets throughout the night to see what is happening at “Beyond Classroom Walls.”


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