Classroom Update: Strategic Campaigns in Advertising

By Lisa Wilke (@LisaWilke)

Lisa WilkeGreetings from the Strategic Campaigns in Advertising class!

This year our client is the Grand Opera House in Oshkosh, Wis. We are working on creating an advertising campaign for its re-opening in fall 2010. We have been working hard over the course of the semester, but the bulk of our work is yet to come. Even though we’re not at our busiest, we are already meeting outside of scheduled class time as a group to work on our project.  Our presentation is May 13, 2010 from 6-9 p.m. and it will be given in one of the Reeve ballrooms.

This class has given us the opportunity to develop a marketing and creative strategy. Eric Schadrie from Bay Tek Games will be joining our class as a guest speaker to work with the creative team, copywriters and account managers. This is a great chance for us to discuss our creative expression ideas and we are excited to gain his insight and constructive feedback.

Currently, one section of our group is working on putting together target audience profiles. We are going to tackle our communications plan and create phases for the campaign next. The graphic designers are continuing to work on the plans book. We have developed a calendar of deadlines which can be viewed in Clow 148.

We have high hopes for our campaign that it will be fun and effective. Stay tuned for more of what’s happening!


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