Get Your Starbucks Fix with Anne Enright

14 10 2014

By: Nicole Kiefert (@nicole_kiefert)

UW Oshkosh is proud to be hosting journalism alumna Anne Enright, director of media and measurement at Starbucks, on Oct. 17 at 1 p.m. in Sage Hall 3235.

anne enright

Enright will discuss her advertising experience at Starbucks and what you need to know about media, even if you are not in media.

Before joining Starbucks, Enright spent seven years as a vice president (three as senior VP) for Starcom MediaVest Group, leading media strategy for Kraft, Kellogg’s, United Airlines and Universal. She also has worked at digital and media agencies, including OMD, another large global leader. Her work for Kellogg’s earned her high recognition, with awards including the Cannes Media Festival Short List and Media Silver Effie.

“I’m wrapping up my first year at Starbucks, so I’m excited to share an up-close look at our first global brand campaign—Meet Me @ Starbucks,” Enright said in a written statement. “I’ll talk a bit about where we’ve been up to this point and how this campaign is the foundation for our future.”

Enright said no matter which field students plan to get involved in, social media will always be a part of it.

“Media isn’t the first field most students think about pursuing, but regardless if you’re an account person, PR, marketing manager or creative, media will be part of your world,” she said. “I’ll touch on a few areas that are shaping the landscape and what’s important to know regardless of your discipline.”

Along with going over her Starbucks campaign and the importance of social media, Enright also will discuss “three things from my time in the journalism department that had a fundamental impact on my career.”

“UWO holds a special place for me,” Enright said. “The journalism department was an amazing group of students and faculty that helped provide a foundation of skills and tools to build from post-graduation. Having the community and fellow alumni feel that my accomplishments are worth this type of recognition means a great deal.”

Enright will receive the Distinguished Alumni Award at the Alumni Awards and Recognition Banquet on Friday evening at the Alumni Welcome and Conference Center.





Welcoming Back the UWO Chapter of PRSSA

13 10 2014

Thank you to PRSSA PR Director Ryan Smith for his guest blog. 

The fall 2014 semester is under way and so is another session of the Dr. Julie Henderson Chapter of Public Relations Student Society of America at UW Oshkosh. There is a lot to look forward to this year with new board members, another trip to a national conference, new campaigns and our own conference this spring.

prssa

With a new school year comes new board members and new ideas. PRSSA is excited to welcome Isaac Haight as the new chapter president. Joining Isaac on the executive board are Lauree Frechette as vice president and National Organ Donor Awareness Competition leader, Geoff Garza as treasurer and Brennan Keglar as secretary.

In addition to the executive board, there are some new faces in chair positions. Ryan Smith is the new PR director, joining Maddie Fisher as social media chair, Olivia Steuer as fund-raiser and Ashley Whaples as event planner.

In October, several members will represent the chapter at the PRSSA national convention in Washington. This provides an opportunity to network with other PRSSA members and professionals in the field. It is also a chance to learn and find new ideas to help continue to grow our program. While students will be attending the PRSSA conference, the UW Oshkosh PRSSA chapter adviser and journalism department professor, Dr. Julie Henderson, will be accepting the Outstanding Educator Award.

PRSSA will be working on another organ donor campaign in the spring. In addition to the organ donor entry, the members of PRSSA will be putting together a conference featuring a variety of speakers at UWO.

Students interested in joining or learning more about PRSSA can attend the weekly meetings on Thursday nights at 5 p.m. in Sage 3412.





The University Studies Program

3 10 2014

by: Nicole Kiefert

@nicole_kiefert

Last year, UW Oshkosh created a new general education curriculum called the University Studies Program. USP is a 41-credit program that is reshaping initial university classroom experiences to improve learning outcomes. A central focus is to ask students to look at three important “signature questions” on campus: cultural diversity, sustainability and the community.

I was selected to serve as a USP peer mentor to help students within this new program.

usp

The program pairs classes for freshman such as WBIS and speech, math and science and cultural studies and ethnic studies. USP has three different semesters called Quests. The first semester in the program is Quest I, the second is Quest II and the third is Quest III.

This semester is the first time for the Quest III and the transfer program. The Quest III program pairs a class with a “community partner” where they go and do some sort of work for the community that relates back to their class.

Transfer students have a seven-week “experience” where campus involvement is built into the course so that students have the chance to learn more about campus, the resources available and the events offered.

Each section of the Quest program has a peer mentor and Quest III also has alumni mentors. The job of the mentors, both student and alumni, is to help students transition into college and make sure they’re comfortable with the campus and their responsibilities as students.

My role as a transfer mentor is to help students get adjusted to life at UW Oshkosh and to make sure they are getting involved.

To help them get used to the campus and the resources offered, a scavenger hunt was planned for one of the class meetings. Students received a list of the campus resources and were required to send in photo of themselves in front of that resource. They received bonus points if they asked important questions, such as hours of operation, how to make appointments and if there was any cost.

Students formed a team and came up with a team name. Offering a prize was incentive enough to get the competition going, so the groups were running around campus trying to get to the most resources and ask the most questions.

This seemed beneficial because not only was it fun for them and fun for me to see how many places they got to, but this way they got to know what was all available and where the places were.

The transfer program also requires students to attend two on-campus events. This is important because it shows additional events that the campus offers. It also allows the students to get to know the other students from the transfer year experience class. It’s hard to make friends coming into a new school as a transfer student, so it was exciting to see some of them sitting together at an event.

The USP is an excellent transformation to the general education program. The addition of peer and alumni mentors is helpful for students who might not feel 100 percent comfortable talking to their teacher and gives the students a chance to make a friend on campus.

Anyone interested in learning more about the USP or becoming a peer mentor can find out more by sending an email to usp@uwosh.edu or stop in at the Pollock House for more information.





My Journey as an Intern Reporter

30 06 2014

By: Nicole Kiefert (@nicole_kiefert)

In high school I was the photographer of our school newspaper. Here at UW Oshkosh, I’m a copy editor for the Advance-Titan. So having no experience of “writing” at a newspaper before, I was amazed when the managing editor of my hometown paper called to offer me a reporting intern position for the summer.

I walked into the newsroom on my first day completely nervous and extremely unsure. The interview process was rough and rather intimidating. I wasn’t sure if this job was something I wanted yet. The whole job was intimidating. Having the responsibility of researching and interviewing and meeting deadlines kind of scared me.

After I was assigned my desk, introduced to everyone and given my first two story assignments, I had this overwhelming urge to prove myself. I wanted to show myself, my boss and the people I interviewed, who perhaps weren’t sure I could do it, that I most definitely could.

I never realized how stressful it could be when proving yourself relied so much on other people. Other people calling you back, other people giving you good quotes or stories, other people editing your pages correctly.

But I must have done something right because when I turned in my first story it ran a day early on the front page. My very first article ever written was published on the front page of a newspaper. It’s so surreal. I couldn’t stop staring at it. That’s my name and those are my words and here they are for all of Washington County to read.

Of course not all of my stories will turn out this way. But for my very first story to be almost exactly the same as I wrote it, and prominent on the first page – it was amazing.

Hopefully I can get back on the front page someday, but for now I’m just content to be published. I’m proud to have been given such a great opportunity and I can’t wait to keep seeing my name in a byline.





Summer Internship at Pandora, Week 1

15 06 2014

Thanks to Brody Karmenzind for taking the time to write up this blog on his first week as an intern at Pandora in California. You can see more of his marketing wisdom at his blog and follow his summer at Pandora on his Instagram account. 

Week One with Pandora: Brody Karmenzind

I have officially been with Pandora one week and I am already overloaded with awesome things to mention in this post. I could probably write a novel about my experiences thus far. However, I hope to give you insights into the real scale of Pandora, the coolest parts of working at Pandora as well as what my summer will look like.

Pandora, so what?

I didn’t realize how big Pandora really was before my orientation. To give you a snapshot Pandora has 80 million unique listeners, 1.2 billion thumb interactions and 168 million stations created a month. In fact, right now Pandora is the second most used application on mobile devices in the U.S. When looking at mobile advertisers the only publishers ahead of Pandora in terms of size are Facebook, Twitter and Google, which is mind blowing.

Week one.

To say the least, this has probably been the most exciting week of my life. The only way I could organize the unlimited things to talk about is by giving a quick Top 10 List of my favorite aspects similar to how Buzzfeed approaches articles. Here are the top 10 coolest parts of my first week at Pandora:

1. Free trip to California. The first three days as an intern at Pandora you are flown out to the headquarters in Oakland. The company covered the flight and hotel in downtown San Francisco, and gave us a few hundred dollars for traveling. We also were paid for the time it took to travel. I arrived Sunday morning so I had the entire day to explore San Francisco before work the next day.

2. The other interns are awesome. It was amazing meeting all of the other interns. Being surrounded by students from Harvard, MIT, Stanford and other big schools was really interesting. I’m not going to lie, we all went out a few times together in those few days and had a blast.

3. Pandora swag. Pandora hooks you up with branded “swag” starting on your first day. I walked away from orientation with Pandora shirts, a Pandora Timbuk2 laptop bag and Pandora iPhone case among others.

4. Pandora One. Yes, you get ad free radio if you were wondering.

5. Amazing work environment. Pandora has the best work environment I could have imagined. There are no offices at Pandora because everyone works in open rooms with desks arranged in pods. Everyone works in teams and collaborates on projects. Also, as you expected, there is usually music playing or you can use headphones and listen to music.

6. Benefits even for interns. Besides the great hourly wage, interns actually get a few of the benefits that full-time employees get. For instance, we get to start a 401K, which I never considered before. We also get 20 hours of paid volunteer time that I will be spending at a Ronald McDonald house this summer. Also, we get an account with AnyPerk that allows great employee specific discounts for food, travel, entertainment and fitness.

7. Free food and drinks! Every office has a kitchen stocked full of a huge variety of snacks from organic protein bars, to fresh avocados as well as junk food like candy and chips. The drink selection is also ridiculous with choices such as Starbucks frappuccinos, Red Bull, Gatorade and soda. The best part is that all of it is free and restocked every day.

8. Great company culture. The company has a “work hard, play hard” atmosphere. Everyone works in a high-caliber way on the job, but is also ready to go out and get to a concert or bar after work or just drink a few beers and play some ping-pong in the office after a long day. It’s amazing to experience a company culture like Pandora’s because I worked for a virtual company in my previous internship.

9. Continued Education. Pandora is all about investing in its employees and one way is through a ton of extra training options. Employees have access to Lynda and other similar tools. Also, within the first week I have participated in team trainings on advanced protocols in programs like Microsoft Excel to increase knowledge for daily software use. Pandora is always building you up in small ways everyday.

10. Clubs! I saved the best for last. Pandora lets employees have company-sponsored clubs similar to a university club. There are hundreds of awesome clubs to join with purposes ranging from videogames to sight-seeing to even Brazilian Jiu Jitsu. Needless to say, I am the newest member to the BJJ club!

 My Summer Outlook:

I’m looking forward to the rest of my summer as I work with my assigned mentor learning how to develop and pitch, and report on digital and audio advertising campaigns to national clients. Special thanks to the Department of Journalism for being awesome and giving me the correct skills to be part of changing the history of radio.

 Follow the rest of my summer via Instagram: http://instagram.com/brodykarmenzind





Want to be certified in Principles of Public Relations?

10 06 2014

By: Andrea Larson (@andrea_larson_)

The journalism department’s public relations emphasis now has the ability to give students a chance to gain recognition for their knowledge in PR.

Three 2014 UW Oshkosh journalism graduates and PRSSA members, Hilary Stoeberl, Neal Corby and Kaitlynn Sablich, took and passed an exam awarding them with public relations certificates. We now want to spread the word about the exam and encourage more students to become certified.

What is this exam, and how do you sign up? The information below will give you enough direction so you too can be certified in principles of public relations.

Background:

In 2013, the Certificate in Principles of Public Relations was approved by the Universal Accreditation Board (UAB), one of the largest PR and communication entities for professionals in the United States. The certificate is an introductory step to receiving the Accredited in Public Relations (APR) credential, a certification for practitioners who have mastered strategic communications.

Who can take the exam?

To be eligible, students must:

What is on the exam?

The exam consists of the basic knowledge of public relations principles with an emphasis on the four-step process of public relations and ethics. The pie chart below gives a more detailed description of what you can expect to find.

PieChart

How can you sign up?

Once your application has been processed, instructions will be sent via email. The faculty coordinator for UW Oshkosh, Dr. Julie Henderson, collects the applications and payments from students and sends to the accreditation manager for processing; each semester has a due date and can be found on the UAB website.

Why should you take it?

The UAB is coordinating a marketing campaign with employers of new public relations graduates to make them aware of the certificate and what it means in their hiring process.

This is a way to showcase your knowledge and abilities, and to be someone who stands out.

“Taking this test sets you apart from other young professionals by showing you take advantage of every further learning tool available to you. It also shows your excitement and dedication to the PR profession,” Stoeberl said.

For more information, contact Dr. Henderson or go to www.praccreditation.org/certificareprinciplespr.html





PRSSA PopJeopardy Campaign

15 05 2014

Every year the UW Oshkosh Public Relations Student Society of America takes part in the PRSSA Bateman Case Study Competition. The competition asks students to research, plan, execute and evaluate a public relations campaign for a real client. PRSSA chapters across the nation compete to accomplish whatever goal the chosen client specifies.

To pick clients, organizations place bids to be part of the competition. This year the case study’s company was PopMoney and the goal specified was to raise awareness for the PopMoney brand.

PopMoney is a personal payment service from Fiserv. It allows people who use the service to safely send or receive money from their bank account by using an email address or phone number.

The Oshkosh PRSSA chapter chose to raise brand awareness by putting together an event called “PopJeopardy.”

Hillary Stoeberl, president of the Oshkosh chapter, said the event involved using the word “pop.”

“It was a Jeopardy game that took place in the Titan Underground with questions related to all things ‘pop’: pop soda, pop culture, pop music, PopMoney.”

Stoeberl said to help raise awareness while keeping the event fun, the group members handed out more information about PopMoney throughout the event.

“Each team also walked away with some information sheets about what PopMoney is and how the company’s services can benefit students,” she said.

Stoeberl said her favorite part of the campaign was the journey.

“We learned a lot about pulling off a full PR campaign and event, as well as about our client and mobile banking,” Stoeberl said.

Stoeberl said she would “definitely participate in the competition again.”

For more information about the Bateman Case Study Competition, visit the competition website.

If this competition sounds like something you would be interested in, be sure to sign up for PRSSA at UWO. Meetings will resume in the fall.








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