Final Project Provides Journalism Students With Real-World Advertising Skills

19 12 2014

By Ian Arthur

@Ian_CHILDonFIRE

Many great classes are offered to journalism students at UW Oshkosh. One of these classes is J531: Advertising Copy, Layout and Production. It is required for journalism students pursuing the advertising emphasis and teaches skills involved in the advertising industry. This semester, Dana Baumgart’s class has a final project that is putting these skills to work with a real client and with help from alumnus David Rathsack.

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The class of nine students is divided into two teams. Each team creates its own agency with its own name. The teams have to identify an account manager, creative director, copywriter and art director on the team. The two groups are then given an advertising problem based on a similar situation Rathsack faced in his job as account executive at Bader Rutter & Associates.

Baumgart reached out to Rathsack, who graduated in 2011 from UW Oshkosh where he majored in business. “I realized historically we had worked with Bader Rutter, and realized a former student was working for them,” Baumgart said, “so I asked him if he had any ideas for a project.” Over the summer the two worked together to develop the project.

David Rathsack

David Rathsack

“This project provides a real-world situation for any student interested in pursuing a career in advertising,” Rathsack said. He also said that his journalism courses at UW Oshkosh helped him in his career. “Knowing how to properly convey a message without evoking the wrong emotion or implying the wrong expectation is crucial in order to be successful in my job.”

The project has students working for the company Sauder Furniture. Sauder Furniture makes ready-to-assemble furniture similar to companies like IKEA. The company has traditionally made furniture for its own line as well as department stores; therefore, consumers often don’t notice that Sauder Furniture manufactured it. The students need to figure out how to make Sauder a stronger brand.

To improve the strength of Sauder’s brand, the students go through a four-step process similar to a real ad agency. First, they write an integrated marketing activation plan, based on research and insights. Next they have to create a buyer persona using information from their Skype sessions with Rathsack. Students then create three marketing and communication tactics. Finally, they have to show their thought process through sketches, storyboards, and other ideas. Through this process they try to position Sauder Furniture as an affordable and valuable product for the millennial.

When asked about the project, student Jake Spence said, “The whole thing is challenging for the most part because there is a lot of work and now it’s coming down to the end of the semester and we’re all trying hard to get it done.” Spence also said it was nice to work for a real company.

On Dec.10, the two groups will present their plans to Baumgart and Rathsack with a well-rehearsed pitch, just like they would have to do at a real advertising job. One of the two teams will have its plan chosen as the winner. Regardless of who wins, the project will have allowed students to gain valuable experience and knowledge of how to create an advertising plan in the real world. It is another example of the learning experiences offered through the journalism department.

What were some of your favorite classes you took in the journalism department?





Journalism Department T-shirt Design Contest

19 11 2014

By Ian Arthur

@Ian_CHILDonFIRE

What could be an easier way to show love for the Journalism Department than with some J-dept swag? The Journalism Department is looking to have t-shirts made that faculty and students can purchase. The coolest part is student’s get a chance to create the design!

The winner will have their design printed on the shirts and will receive a free shirt to wear. Also, all students who create a design will have a chance to win a free shirt as well — a name will be chosen from all entrants. Whether students are great writers, designers, or just like to get creative, the contest is a fun way to put those skills to work and support the department. Below are the guidelines for the contest as well as a file with everything students will need.

Student’s can choose the base t-shirt color from white, black and grey. Designs must be made using a single color. The color choice is up to the student but limiting it to one helps keep the cost down for everyone.

The t-shirt design must also include the following elements. Everything else is up to the student and their creativity!

  • The five journalism emphases: Writing and Editing, Public Relations, Advertising, Visual and Media Studies
  • The UW Oshkosh word mark (one of the logos below MUST be used)
  • The department name: Journalism Department

Below are the two choices of UW Oshkosh word mark. Students, get started right away! The deadline for submissions is December 1. Students can send their submissions to uwoshjournalism@gmail.com  Winner will be announced at the department holiday gathering on Thursday, Dec. 4.

UWO Wordmark UWO Wordmark Horizontal





Journalism Student Receives Outstanding Returning Adult Student Award

18 11 2014

By Ian Arthur

@Ian_CHILDonFIRE

Along with traditional students, UW Oshkosh is also home to many nontraditional adult students. One of those students is Charlene Dungan. Dungan is a journalism major and recently received the Outstanding Returning Adult Student Award for her work on her website ptsdandfamilies.com. She was nominated for the award by journalism professor Tim Gleason.Induction 2014

PTSD, or post-traumatic stress disorder,affect a large number of veterans and their families. According to the U.S. Department of Veteran Affairs website [link], the percentage of soldiers suffering from PTSD depends on the conflict they were involved with, but it ranges from 10-20 percent.

Dungan’s website started as an assignment for one of her classes but she quickly realized its potential to teach people about PTSD. With her husband suffering from PTSD, Dungan has a personal connection to the disorder. The website allows her and others to share stories and offer support as well as create more awareness of the problem.

“I really want more people to be aware of what is happening to our veterans,” Dungan said.

The website was started in June and already has received 3,000 visitors. The feedback has been positive.

“I have been told by veterans that they like it and some have thanked me for having it,” Dungan said. She already has more veterans who would like to add their stories.

In addition to the stories on the website, there is a forum that she hopes people will use to connect and support each other more directly. It is not only veterans that suffer from PTSD, but the families can suffer as well. The forum allows all of these people to interact and offer support.

Dungan plans on continuing the website and hopes that more people will go to the site and read the stories to better understand PTSD. She is looking for more stories to add. There is a contact page on her website, otherwise people can email her at dungac91@uwosh.edu to share a story or tell of someone else who does.

Dungan’s story is another example of the great things UW Oshkosh journalism students are capable of doing. Her website has helped veterans and families and will continue to help many more. She received the Outstanding Returning Adult Student Award on Nov. 7 as part of National Nontraditional Student Week.





What Are You Thankful For?

18 11 2014

By Nicole Kiefert

@nicole_kiefert

Thanksgiving has been around since the early 1600s to celebrate a plentiful harvest. In America, this holiday falls on every fourth Thursday in November. It’s typically celebrated by a gathering with friends and family where guests eat a lot of turkey and pies and watch football.

Americans participate in traditions such as making wishes while breaking the wishbone and watching the Macy’s Thanksgiving Day Parade. Thanksgiving is also a holiday where people give thanks for everything they have.

Whether this includes family, a comfortable home, plentiful food, a good job, or just a pet loved more than life itself, Thanksgiving is the day to express the gratitude of the important things in life.

what are you thankful for

This Thanksgiving let the journalism department know what you are thankful for. Send an email to kiefen45@uwosh.edu, post on the Facebook page or send a tweet to @UWOshjournalism telling us in 140 characters or less what you are thankful for. Take another step and send in a photo of what you are thankful for, just make sure to add a caption.

Tweets with the #UWOthanksgiving will be posted in the Journalism Reading Room to show the department what students, faculty and staff are thankful for.

Messages will be posted as they come in right up until Thanksgiving.





Dr. Julie Henderson Receives PRSA Outstanding Educator Award

17 11 2014

By Nicole Kiefert

@nicole_kiefert

Dr. Julie Henderson received the Outstanding Educator Award at the Public Relations Society of America Conference in October.

drH-Award-blur

Henderson said it was so surreal to receive the honor that she almost didn’t believe it when she first got the call.

“It’s funny because I got a message on my phone, they called when I was in class,” Henderson said. “I got the message and I thought it was a joke. So I didn’t believe it for a while. It just didn’t seem possible.”

She said the first people she told were her students in PRSSA. “They were very sweet,” she said.

Henderson attributes receiving the award to her students, so she was very pleased that PRSA had given tickets to her students to attend the conference and watch her receive her award.

“They provided tickets for all of my students to come, which was awesome because the tickets by themselves are $99 apiece and none of my students could really have afforded that,” Henderson said. “So that was very nice and they got to sit right in the front so they had a special seat.”

While Henderson was giving her remarks, she surprised her students by recognizing them and having them stand.

“During my remarks I made them all stand up and take a bow because I figured part of the reason I got the award is because of students that make me look good all the time,” Henderson said. “So they stood up and that was pretty cool. I didn’t tell them ahead of time.”

PRSA_7247According to Henderson this is the first time the Outstanding Educator Award has been given to someone from Wisconsin.

“I believe I’m the first one from Wisconsin,” Henderson said. “It usually goes to somebody from a bigger school because it’s educator, not adviser. So that also includes research and usually it goes to somebody who’s from a research university, which we are not. We are a teaching school. So that also made it special.”

“I am retiring this year, so it was just a really very special moment and very nice to have my last year, to receive a very special recognition,” Henderson said

Henderson said the thing she will miss the most about teaching will be her students.

“That’s really definitely what I’m going to miss the most,” Henderson said. “Not grading papers, not lecturing, not writing tests. Definitely working with the students. That’s going to be a hard break. But through Facebook you are connected for forever.”

Congratulations to Dr. Julie Henderson for receiving the PRSA Outstanding Educator Award.





Meet Mirza Mehmedovic, Oshkosh’s Fulbright Scholar

13 11 2014

By Nicole Kiefert

@nicole_kiefert

The Fulbright Scholar program is the biggest exchange program in the United States. It gives opportunities for students and young professionals to travel internationally for graduate school, research and all levels of teaching worldwide.

mirza m

This year, Mirza Mehmedovic is a Fulbright Scholar at UW Oshkosh, doing research for his doctoral dissertation, The Possibility of Applying the European Model of Media Policy in Public Broadcasting Services in Bosnia and Herzegovina. He studied journalism at the University of Tuzla, and teaches communication studies at the University of Sarajevo.

Mehmedovic has won many awards, including the bronze plaque of the University of Tuzla in 2005 and 2006, as well as the silver plaque of the university.

In 2006 and 2007, Mehmedovic was an active member of the Young Liberals of Bosnia and Herzegovina.

Since 2011, he has been a member of the Alliance for a Better Future of Bosnia and Herzegovina and has been president of the Youth Forum in Tuzla since December 2011.

“I’m quite happy because it is quite a big deal to be here on Fulbright Program,” Mehmedovic said.

Mehmedovic said he met another Fulbright Scholar from UW Oshkosh, Loucos Petronicholos, while Petronicholos was studying in Bosnia. Because of the Fulbright Scholar program, Mehmedovic built a relationship with Petronicholos, who encouraged him to apply for the program and study in Oshkosh with Professor Miles Maguire.

Maguire said he is pleased to have Mehmedovic working with him in the classroom and is happy to be helping him during his stay in Oshkosh. Maguire said in the spring, Mehmedovic will be helping his advanced reporting class with a website covering the local elections.

“Mirza is going to help us with that because he is knowledgeable with some of the digital technologies,” Maguire said. “He speaks excellent English so I think he’ll be able to help us do some of the reporting but more importantly helping the students work with the video and things like that.”

Mehmedovic said he really likes Maguire’s teaching style and is glad to be working with him during his stay.

photo 4

“I was journalist for a couple of years before I started to work at university, so I really like the way he works with students,” Mehmedovic said. “He does a lot of practical assignments. He gives them assignments to get them to go out there and talk to people and do research and so on, so I really like it.”

In his written application, Mehmedovic said he is hoping through his research and experience at UWO to be able to create a new class for his school in Tuzla.

“After conducting research in the United States and completion of the doctoral dissertation, I believe I will be able to establish a new course in the Department of Journalism in Tuzla, which will primarily deal with the nonprofit media and organization of public services,” he said.





Student Voting Information

3 11 2014

By Nicole Kiefert

@nicole_kiefert

Wisconsin has a long history of high voter turnout, which could be why so many citizens feel obligated to vote. Keeping up with tradition or not, it’s important for all citizens, nationwide, to be taking elections seriously and doing their civic duty by looking into candidates and issues and making an educated vote on Election Day.

Voting may seem like an intimidating process, but aside from waiting in long lines and doing a little research, voting is not as daunting as it sounds.

Pre-registration is usually offered for citizens to get the hassle of registration out of the way so voting can go smoother and faster, but if voters missed registration it is possible to vote on Election Day.

Not all states allow same-day registration, so the fact that Wisconsin does could contribute to the state’s history of higher voter turnout. In case voters missed pre-registration, all they need to do is bring some form of identification, such as a driver’s license or a passport, and proof of current residence to the place of voting to register.

Reeve Union is also offering free student identification cards for voting purposes. To receive an identification card, students must bring their Titan Card to Titan Central for proof of enrollment. The identification card will contain students’ names, pictures and electronic signature. The card is valid for two years.

Students who live on campus have the option to vote in Albee Hall. If students living off campus live within a certain distance from campus, they also have the option to vote in Albee Hall. If students don’t live close they can check the City of Oshkosh website for a list of voting districts and the polling locations attached to those. There is also a polling location search online that voters can use if they are unsure where to go.

It is not enough to just cast a vote, though. It’s important for voters to look into the candidates and all of the issues those candidates are representing before making a decision. It’s not enough to vote for a certain party or vote based off one single belief because there could be other issues the candidates represent that are disagreeable.

Polls are open from 7 a.m. to 8 p.m. on Tuesday, Nov. 4.








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