Be The Change We Need

27 10 2014

By Nicole Kiefert (@nicole_kiefert)

CivilityWorks at UW Oshkosh is raising money for the Day By Day Warming Shelter with the “Be the Change We Need” campaign. Through this campaign, 13 containers, such as jars or coffee cans, are provided around campus for donations. The drive ends Friday, Oct. 31.

civility works color logo final

Tom Grogan, special assistant to the chancellor, said CivilityWorks was “created to provide an avenue for people to express and advance positive thoughts, energy and resolve.”

“The goal is to take a strong campus community and make it stronger,” Grogan said. “The commitment to civility is a commitment to building a stronger and more durable fabric of our shared tapestry.”
Cindy Schultz, the academic department associate in journalism, said as part of Random Acts of Kindness week last year, CivilityWorks held a successful campaign donating non-perishable food items to the shelter in February 2013. She hopes this drive will be equally successful.
“Every little bit helps, monetarily, for the Day By Day Warming Shelter,” Schultz said. “If we can donate $200+, I will be THRILLED!”
The jars and collection containers are located in the following areas:
Academic Support of Inclusive Excellence (Ctr. for Equity & Diversity 120)
• Chancellor’s Office (Dempsey 220)
• Communication (A/C S123)
Counseling Center (Student Success Center)
Facilities Management (Campus Service Center)
• Journalism (Sage 3003)
LLCE (Lincoln Hall 229)
• Math Department (Swart 115)
• OSA (Reeve 105E)
• Physics/Astronomy (Halsey 337)
• Polk Library (Polk 101)
Student Health Center (Radford)
University Studies Program (Pollock Alumni House)

Grogan said the campus is proud to be a part of the campaign to raise money for the shelter because it is “one small part” of our commitment to make a “stronger and more caring community.”
“The Oshkosh community is confronted with economic, social and demographic challenges that befits our modern, contemporary condition,” Grogan said. “Through the warming shelter, people of generous heart and spirit are helping those who truly benefit from our shared commitment.”
Schultz added: “Many of us are very blessed because we have a roof over our head, food in our bellies and friends/families that we can turn to in times of needs. Oftentimes, the homeless in our communities do not have those same lifelines. For whatever reasons, they have fallen on dark times and need a hand. Working with the Day By Day Warming Shelter provides just that—a helping hand.”





PRSSA Goes to Washington for PRSSA National Conference

27 10 2014

By: Ryan Smith (@rynosmoove)

Early in October, seven members of the Dr. Julie Henderson UW Oshkosh Chapter of PRSSA attended the PRSSA National Conference in Washington. The conference provided an opportunity to hear from some of the leaders in the public relations profession as well as a one-of-a-kind opportunity to network with aspiring PR professionals from across the country. At the PRSA conference, held simultaneously with PRSSA, Dr. Henderson was honored with the Outstanding Educator Award.

prssa

UW Oshkosh students attending the event included Isaac Haight, Lauree Frechette, Brennan Keglar, Ryan Smith, Sam Broughton, Megan Klamrowski and Alexandra Husting. An early morning flight on Friday allowed for an extended tour of the U. S. Capitol building and sightseeing before attending the opening night social.

After a weekend of sight-seeing and plenty of exciting learning opportunities, the UW Oshkosh chapter attended the PRSA conference for a networking luncheon where Dr. Henderson received her award. Chuck Todd from NBC’s “Meet the Press” was the luncheon’s keynote speaker, talking about the political landscape in America as this year’s midterm elections and the presidential election in 2016 approach.

At the White House Corresponding Awards Ceremony and Dinner on Monday night, the UW Oshkosh PRSSA chapter claimed second place for its entry in the National Organ Donor Awareness Campaign, tying with the University of Nebraska-Omaha and finishing behind only Louisiana State University. The chapter also received PRSSA Star Chapter, a prestigious award that 30 out of approximately 400 PRSSA chapters earned. Hilary Stoeberl, the immediate past president of the UW Oshkosh chapter, won the Golden Key award for her outstanding leadership and Lauree Frechette was recognized with the National President’s Citation award.

To learn more about the Dr. Julie Henderson UW Oshkosh PRSSA Chapter, come and check us out at our next meeting. Information is available at the website by clicking here.





UW Oshkosh Gets Starbucks Fix with Anne Enright

27 10 2014

enrightpano

Recently, the Department of Journalism had the opportunity to host Anne Enright, the Director of Media and Measurement at Starbucks, for a presentation about her work. Enright received the Distinguished Alumni Award, becoming the first woman to win this award from the department.

Anne Enright Background

 Starbucks Media UW Oshkosh

Anne Enright was a University of Wisconsin Oshkosh graduate with a Journalism degree emphasizing in Advertising and Public Relations. Since 1997 Enright has been working in the advertising industry at notable agencies including: Laughlin/Constabe, Marchfirst, The Integer Group, Digitas, OMD and Starcom. However, her most recent position is on the client side of the media industry at Starbucks.

Starbucks Media

In her presentation, Enright gave insights into Starbucks as a company from a media perspective. Enright touched base on the fact that Starbucks didn’t actually advertise until six years ago due to the outstanding service and products they offer to consumers. She also gave an insider’s look into Starbuck’s latest branding campaign that revolves around human connection. Take a look at the campaign in the this video below!:

Advice from an Outstanding Alumnus

When UW Oshkosh students at the presentation asked for advice she had great perspective. Enright said, “You have to be inquisitive and challenge yourself,” Enright said. … “Be analytical and have an interest in consumer behavior… be open to change because there has been a huge shift of consumer behavior from TV and print to digital and tablet. Be flexible and always continue to grow and learn. Also, learn to negotiate really well to make it a win- win for you and your future clients.”

Why UW Oshkosh?

When Enright was asked why she attended UW Oshkosh she said, “I wanted to do PR, and the journalism department had a good reputation, so I originally came here for that and the campus is amazing now, you are lucky!”

More insights and pictures from Enright’s presentation can be found at the department’s Facebook, Twitter and event hashtag, #AwardingAnne. Want to learn more about the University of Wisconsin Oshkosh Advertising advertising program? Click here.

Any questions? Comment below!





Get Your Starbucks Fix with Anne Enright

14 10 2014

By: Nicole Kiefert (@nicole_kiefert)

UW Oshkosh is proud to be hosting journalism alumna Anne Enright, director of media and measurement at Starbucks, on Oct. 17 at 1 p.m. in Sage Hall 3235.

anne enright

Enright will discuss her advertising experience at Starbucks and what you need to know about media, even if you are not in media.

Before joining Starbucks, Enright spent seven years as a vice president (three as senior VP) for Starcom MediaVest Group, leading media strategy for Kraft, Kellogg’s, United Airlines and Universal. She also has worked at digital and media agencies, including OMD, another large global leader. Her work for Kellogg’s earned her high recognition, with awards including the Cannes Media Festival Short List and Media Silver Effie.

“I’m wrapping up my first year at Starbucks, so I’m excited to share an up-close look at our first global brand campaign—Meet Me @ Starbucks,” Enright said in a written statement. “I’ll talk a bit about where we’ve been up to this point and how this campaign is the foundation for our future.”

Enright said no matter which field students plan to get involved in, social media will always be a part of it.

“Media isn’t the first field most students think about pursuing, but regardless if you’re an account person, PR, marketing manager or creative, media will be part of your world,” she said. “I’ll touch on a few areas that are shaping the landscape and what’s important to know regardless of your discipline.”

Along with going over her Starbucks campaign and the importance of social media, Enright also will discuss “three things from my time in the journalism department that had a fundamental impact on my career.”

“UWO holds a special place for me,” Enright said. “The journalism department was an amazing group of students and faculty that helped provide a foundation of skills and tools to build from post-graduation. Having the community and fellow alumni feel that my accomplishments are worth this type of recognition means a great deal.”

Enright will receive the Distinguished Alumni Award at the Alumni Awards and Recognition Banquet on Friday evening at the Alumni Welcome and Conference Center.





Welcoming Back the UWO Chapter of PRSSA

13 10 2014

Thank you to PRSSA PR Director Ryan Smith for his guest blog. 

The fall 2014 semester is under way and so is another session of the Dr. Julie Henderson Chapter of Public Relations Student Society of America at UW Oshkosh. There is a lot to look forward to this year with new board members, another trip to a national conference, new campaigns and our own conference this spring.

prssa

With a new school year comes new board members and new ideas. PRSSA is excited to welcome Isaac Haight as the new chapter president. Joining Isaac on the executive board are Lauree Frechette as vice president and National Organ Donor Awareness Competition leader, Geoff Garza as treasurer and Brennan Keglar as secretary.

In addition to the executive board, there are some new faces in chair positions. Ryan Smith is the new PR director, joining Maddie Fisher as social media chair, Olivia Steuer as fund-raiser and Ashley Whaples as event planner.

In October, several members will represent the chapter at the PRSSA national convention in Washington. This provides an opportunity to network with other PRSSA members and professionals in the field. It is also a chance to learn and find new ideas to help continue to grow our program. While students will be attending the PRSSA conference, the UW Oshkosh PRSSA chapter adviser and journalism department professor, Dr. Julie Henderson, will be accepting the Outstanding Educator Award.

PRSSA will be working on another organ donor campaign in the spring. In addition to the organ donor entry, the members of PRSSA will be putting together a conference featuring a variety of speakers at UWO.

Students interested in joining or learning more about PRSSA can attend the weekly meetings on Thursday nights at 5 p.m. in Sage 3412.





The University Studies Program

3 10 2014

by: Nicole Kiefert

@nicole_kiefert

Last year, UW Oshkosh created a new general education curriculum called the University Studies Program. USP is a 41-credit program that is reshaping initial university classroom experiences to improve learning outcomes. A central focus is to ask students to look at three important “signature questions” on campus: cultural diversity, sustainability and the community.

I was selected to serve as a USP peer mentor to help students within this new program.

usp

The program pairs classes for freshman such as WBIS and speech, math and science and cultural studies and ethnic studies. USP has three different semesters called Quests. The first semester in the program is Quest I, the second is Quest II and the third is Quest III.

This semester is the first time for the Quest III and the transfer program. The Quest III program pairs a class with a “community partner” where they go and do some sort of work for the community that relates back to their class.

Transfer students have a seven-week “experience” where campus involvement is built into the course so that students have the chance to learn more about campus, the resources available and the events offered.

Each section of the Quest program has a peer mentor and Quest III also has alumni mentors. The job of the mentors, both student and alumni, is to help students transition into college and make sure they’re comfortable with the campus and their responsibilities as students.

My role as a transfer mentor is to help students get adjusted to life at UW Oshkosh and to make sure they are getting involved.

To help them get used to the campus and the resources offered, a scavenger hunt was planned for one of the class meetings. Students received a list of the campus resources and were required to send in photo of themselves in front of that resource. They received bonus points if they asked important questions, such as hours of operation, how to make appointments and if there was any cost.

Students formed a team and came up with a team name. Offering a prize was incentive enough to get the competition going, so the groups were running around campus trying to get to the most resources and ask the most questions.

This seemed beneficial because not only was it fun for them and fun for me to see how many places they got to, but this way they got to know what was all available and where the places were.

The transfer program also requires students to attend two on-campus events. This is important because it shows additional events that the campus offers. It also allows the students to get to know the other students from the transfer year experience class. It’s hard to make friends coming into a new school as a transfer student, so it was exciting to see some of them sitting together at an event.

The USP is an excellent transformation to the general education program. The addition of peer and alumni mentors is helpful for students who might not feel 100 percent comfortable talking to their teacher and gives the students a chance to make a friend on campus.

Anyone interested in learning more about the USP or becoming a peer mentor can find out more by sending an email to usp@uwosh.edu or stop in at the Pollock House for more information.





Journalism Chair Outlines Goals for the Year

22 09 2014

This is part two of a two-part set of posts from the new chair of the Department of Journalism. The first offers insight on his personal side. The second presents department goals and activities for the upcoming year.

By Tim Gleason

@istreetshooter

Our department welcomes students back for another year of collaborative learning in classrooms and internships. As the new chair, I’m working with faculty toward important goals to advance our department. The big items on our to-do list for the upcoming year include:

Welcome for students

The department welcomes back students with an informative meeting about our program, Pizza with Professors, which starts at 5:30 p.m. Tuesday in Sage Hall 3408. Faculty and leaders of journalism clubs will lead the discussion, with an opportunity for students to ask questions. And, free pizza will be served. Throughout the year, the department will share updates on activities and events via our blog, Facebook and Twitter. We hope you will connect with us.

Accreditation review

Our department will be spending considerable time in 2014-2015 preparing a report for accreditation review. We are proud to be an accredited program through the Accrediting Council on Education in Journalism and Mass Communication.

Faculty search

An important effort underway is a tenure-track advertising faculty search to replace Dr. Jin Kyun Lee, who resigned in January to return to his native South Korea. We hope to have campus interviews in November, so students can interact with candidates and be a part of the process.

Interactive Web Management (IWM) major

Journalism continues to participate in the IWM major as a collaborative partner with the College of Business and Computer Science Department. Journalism offers three required classes in this degree, which offers an easy pathway toward a journalism minor. Dr. Sara Steffes Hansen is now the journalism representative since I moved to the chair position.

Public relations major

Dr. Julie Henderson is leading the charge to elevate the public relations emphasis into its own major. The curriculum will remain the same for our program, which received the Certification in Education for Public Relations in 2011.

It definitely feels like fall on campus, which helps us get set for an exciting year. See you around!








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