Get Your Starbucks Fix with Anne Enright

14 10 2014

By: Nicole Kiefert (@nicole_kiefert)

UW Oshkosh is proud to be hosting journalism alumna Anne Enright, director of media and measurement at Starbucks, on Oct. 17 at 1 p.m. in Sage Hall 3235.

anne enright

Enright will discuss her advertising experience at Starbucks and what you need to know about media, even if you are not in media.

Before joining Starbucks, Enright spent seven years as a vice president (three as senior VP) for Starcom MediaVest Group, leading media strategy for Kraft, Kellogg’s, United Airlines and Universal. She also has worked at digital and media agencies, including OMD, another large global leader. Her work for Kellogg’s earned her high recognition, with awards including the Cannes Media Festival Short List and Media Silver Effie.

“I’m wrapping up my first year at Starbucks, so I’m excited to share an up-close look at our first global brand campaign—Meet Me @ Starbucks,” Enright said in a written statement. “I’ll talk a bit about where we’ve been up to this point and how this campaign is the foundation for our future.”

Enright said no matter which field students plan to get involved in, social media will always be a part of it.

“Media isn’t the first field most students think about pursuing, but regardless if you’re an account person, PR, marketing manager or creative, media will be part of your world,” she said. “I’ll touch on a few areas that are shaping the landscape and what’s important to know regardless of your discipline.”

Along with going over her Starbucks campaign and the importance of social media, Enright also will discuss “three things from my time in the journalism department that had a fundamental impact on my career.”

“UWO holds a special place for me,” Enright said. “The journalism department was an amazing group of students and faculty that helped provide a foundation of skills and tools to build from post-graduation. Having the community and fellow alumni feel that my accomplishments are worth this type of recognition means a great deal.”

Enright will receive the Distinguished Alumni Award at the Alumni Awards and Recognition Banquet on Friday evening at the Alumni Welcome and Conference Center.





Welcoming Back the UWO Chapter of PRSSA

13 10 2014

Thank you to PRSSA PR Director Ryan Smith for his guest blog. 

The fall 2014 semester is under way and so is another session of the Dr. Julie Henderson Chapter of Public Relations Student Society of America at UW Oshkosh. There is a lot to look forward to this year with new board members, another trip to a national conference, new campaigns and our own conference this spring.

prssa

With a new school year comes new board members and new ideas. PRSSA is excited to welcome Isaac Haight as the new chapter president. Joining Isaac on the executive board are Lauree Frechette as vice president and National Organ Donor Awareness Competition leader, Geoff Garza as treasurer and Brennan Keglar as secretary.

In addition to the executive board, there are some new faces in chair positions. Ryan Smith is the new PR director, joining Maddie Fisher as social media chair, Olivia Steuer as fund-raiser and Ashley Whaples as event planner.

In October, several members will represent the chapter at the PRSSA national convention in Washington. This provides an opportunity to network with other PRSSA members and professionals in the field. It is also a chance to learn and find new ideas to help continue to grow our program. While students will be attending the PRSSA conference, the UW Oshkosh PRSSA chapter adviser and journalism department professor, Dr. Julie Henderson, will be accepting the Outstanding Educator Award.

PRSSA will be working on another organ donor campaign in the spring. In addition to the organ donor entry, the members of PRSSA will be putting together a conference featuring a variety of speakers at UWO.

Students interested in joining or learning more about PRSSA can attend the weekly meetings on Thursday nights at 5 p.m. in Sage 3412.





The University Studies Program

3 10 2014

by: Nicole Kiefert

@nicole_kiefert

Last year, UW Oshkosh created a new general education curriculum called the University Studies Program. USP is a 41-credit program that is reshaping initial university classroom experiences to improve learning outcomes. A central focus is to ask students to look at three important “signature questions” on campus: cultural diversity, sustainability and the community.

I was selected to serve as a USP peer mentor to help students within this new program.

usp

The program pairs classes for freshman such as WBIS and speech, math and science and cultural studies and ethnic studies. USP has three different semesters called Quests. The first semester in the program is Quest I, the second is Quest II and the third is Quest III.

This semester is the first time for the Quest III and the transfer program. The Quest III program pairs a class with a “community partner” where they go and do some sort of work for the community that relates back to their class.

Transfer students have a seven-week “experience” where campus involvement is built into the course so that students have the chance to learn more about campus, the resources available and the events offered.

Each section of the Quest program has a peer mentor and Quest III also has alumni mentors. The job of the mentors, both student and alumni, is to help students transition into college and make sure they’re comfortable with the campus and their responsibilities as students.

My role as a transfer mentor is to help students get adjusted to life at UW Oshkosh and to make sure they are getting involved.

To help them get used to the campus and the resources offered, a scavenger hunt was planned for one of the class meetings. Students received a list of the campus resources and were required to send in photo of themselves in front of that resource. They received bonus points if they asked important questions, such as hours of operation, how to make appointments and if there was any cost.

Students formed a team and came up with a team name. Offering a prize was incentive enough to get the competition going, so the groups were running around campus trying to get to the most resources and ask the most questions.

This seemed beneficial because not only was it fun for them and fun for me to see how many places they got to, but this way they got to know what was all available and where the places were.

The transfer program also requires students to attend two on-campus events. This is important because it shows additional events that the campus offers. It also allows the students to get to know the other students from the transfer year experience class. It’s hard to make friends coming into a new school as a transfer student, so it was exciting to see some of them sitting together at an event.

The USP is an excellent transformation to the general education program. The addition of peer and alumni mentors is helpful for students who might not feel 100 percent comfortable talking to their teacher and gives the students a chance to make a friend on campus.

Anyone interested in learning more about the USP or becoming a peer mentor can find out more by sending an email to usp@uwosh.edu or stop in at the Pollock House for more information.





Journalism Chair Outlines Goals for the Year

22 09 2014

This is part two of a two-part set of posts from the new chair of the Department of Journalism. The first offers insight on his personal side. The second presents department goals and activities for the upcoming year.

By Tim Gleason

@istreetshooter

Our department welcomes students back for another year of collaborative learning in classrooms and internships. As the new chair, I’m working with faculty toward important goals to advance our department. The big items on our to-do list for the upcoming year include:

Welcome for students

The department welcomes back students with an informative meeting about our program, Pizza with Professors, which starts at 5:30 p.m. Tuesday in Sage Hall 3408. Faculty and leaders of journalism clubs will lead the discussion, with an opportunity for students to ask questions. And, free pizza will be served. Throughout the year, the department will share updates on activities and events via our blog, Facebook and Twitter. We hope you will connect with us.

Accreditation review

Our department will be spending considerable time in 2014-2015 preparing a report for accreditation review. We are proud to be an accredited program through the Accrediting Council on Education in Journalism and Mass Communication.

Faculty search

An important effort underway is a tenure-track advertising faculty search to replace Dr. Jin Kyun Lee, who resigned in January to return to his native South Korea. We hope to have campus interviews in November, so students can interact with candidates and be a part of the process.

Interactive Web Management (IWM) major

Journalism continues to participate in the IWM major as a collaborative partner with the College of Business and Computer Science Department. Journalism offers three required classes in this degree, which offers an easy pathway toward a journalism minor. Dr. Sara Steffes Hansen is now the journalism representative since I moved to the chair position.

Public relations major

Dr. Julie Henderson is leading the charge to elevate the public relations emphasis into its own major. The curriculum will remain the same for our program, which received the Certification in Education for Public Relations in 2011.

It definitely feels like fall on campus, which helps us get set for an exciting year. See you around!





How to Prepare for Spring Advising and Registration

16 09 2014

by Nicole Kiefert
@nicole_kiefert

Spring 2015 advising and registration is coming up soon. It’s time to start getting prepared for your meeting with your advisers. Students can start signing up for advising appointments beginning Monday, Sept. 22. Here is a quick checklist of things to do before meeting with your journalism adviser:

  • Be prepared for your meeting.
    • You only have 15 minutes with your adviser and you don’t want to spend that time looking over class lists and scrambling for a STAR report.
  • Watch for e-mails from Cindy Schultz.
    • In her e-mail, she will explain how to find out who your adviser is. Make sure you know how many credits you have earned, as that will tell you the dates you’re allowed to sign up for. Also, look at your GPA to know whether you need to meet with a journalism faculty adviser or Crystal Marschall, UARC adviser.
  • Sign up for a meeting with your adviser.
    • Beginning Monday, Sept. 22, there will be multiple-colored sheets with open times for advising sessions posted near journalism adviser offices. According to the number of credits earned, find a time that fits in your schedule and write your name down to claim your spot. You cannot just show up to meet with an adviser. You need to sign up for an appointment.
  • Look over the class options.
    • Lists will be posted on bulletin boards throughout the hallways in the journalism area and in the journalism labs. Look at those to see what classes you need or what interests you.
  • Make a list of classes you’d like to take.
    • Those classes you were just scanning in the hallways and labs? Write down what you’d like to take. Classes fill up fast based on a first-come, first-served basis. You don’t want to be banking on taking a class that fills up on day one and then you’re stressfully looking at the rest of your options and what will fit into your schedule. Know what you want ahead of time and have a plan B.
  • Bring an updated STAR.
    • Make sure you bring an UPDATED STAR report with you. Update it the day before or the day of your meeting and make sure you bring it in. Without your STAR, your meeting is useless. Faculty advisers WILL NOT print a STAR for you. You may be asked to sign up for a different appointment by not being prepared and not having your STAR available.
  • Be on time.
    • As was stated earlier, you only have 15 minutes. If you walk in 10 minutes late, your adviser can tell you to come back later.

Don’t forget, Pizza with Professors is Tuesday, Sept. 23, at 5:30 p.m. in the Reading Room (Sage 3408). This is a great time to ask questions about advising. Many professors and faculty advisers will be there. There will be time for Q&A and time to socialize during the event.





Meet the New Chair of the Journalism Department

15 09 2014

by Nicole Kiefert

@nicole_kiefert

This is part one of a two-part set of posts from the new chair of the Department of Journalism. The first offers insight on his personal side. The second presents department goals and activities for the upcoming year.

Professor Tim Gleason was elected chair of the Department of Journalism this past spring. After receiving his undergraduate degree in studio art at The College at Brockport in New York, he went on to receive his masters of arts in Journalism at The Ohio State University and his doctorate in communications at Bowling Green State University. Before coming to UW Oshkosh, Gleason worked for Thomson newspapers as a staff photo journalist and then spent one year with News 6 as a field producer, putting on news broadcasts for children. The friendly people, the favorable cost of living and being somewhere with changing seasons brought Gleason to UWO in 2000. Now it’s time everybody gets to know the new chair of the journalism department.

What is your favorite movie? Stuck on a desert island movie, it would be the original “Star Wars Episode 4,” even though Episode 5 was better. The original offers that first experience of seeing “Star Wars.”

What is your favorite thing to do in your spare time? There is the assumption of spare time. I should say spend time with my children – especially  trying to get my children to watch English soccer with me on a weekend morning.

I heard a rumor that you’re into men’s fashion. Is this something you’re interested in? I won best-dressed male for my high school senior class. My Dad always thought it was appropriate to look right, like at work or at other functions. You always had to have a professional appearance and he expected that for all of his children.

What is the No. 1 most played song on your iTunes? The band I’m most likely to listen to when I drive home is She and Him. It just depends on my mood. I do listen to a lot of Duran Duran… ‘80s music is more my thing.

If you could pick anyone, living or dead, to be a mentor, who would you pick? That’s a tough question. Maybe my mother’s father because I never met him. I always heard good things about him. He was a carpenter and a semi-professional accordion player. He didn’t speak English. He came here from Poland at a time when these people were very low income and trying to raise a family. I think it would be interesting to have a mentor to give you advice about going through the tough times. When things are easy, you never need a mentor. And I’ve always heard he was a sweet, gentle person despite all those tough times.

If you could go to any event, past, present or future, what would you pick? I knew only one of my four grandparents. It would be nice to be around long enough in the future to see what my grandchildren are like and that way they could have some memory of me.

If you could meet anybody, living or dead, who would you choose? It would be my father’s mother. Being a parent now, I think about this a lot more than I used to. My father’s mother was one of those people you only hear good stories about so I wish I could meet her.

What advice would you give to your younger self? Don’t wait to do those things you really want to do… As you get older it gets harder to find time to take off from your job or you have children or you just get into a habit. When you’re young you have this wild-fun-abandon quality and when you’re older you think: “I can’t let something happen to me, I have children. I have to take care of them.” Those things you’re thinking about doing, do them early.

What advice do you have for students at UWO? I think college is the best time of life yet there are people who don’t actually spend the time enjoying college in all its ways – they are always going home on weekends. Don’t go home on weekends. Stay here. This is an opportunity to really experience college. It’s not going to happen again. Take classes that are going to challenge you with subjects that are fascinating and difficult. Experience the whole college atmosphere and go home at major holidays or at the end of the semester.





The Joys of a Small-Town Newspaper Internship

16 07 2014

Thanks to Scott Bellile for his post on his summer internship at a newspaper in Campbellsport! scaht

 

If you want to feel like a valuable team player, land an internship at a small-town newspaper. Here at The Campbellsport News, a weekly publication based in a village 16 miles southeast of Fond du Lac, I make up 50 percent of the reporting staff. It’s a great first internship because 1) it motivates me to use these 10 weeks to take some weight off the shoulders of my editor and give her some days off because she works crazy hard year-round, and 2) it drives me to produce journalism for the readers that the editor typically doesn’t have time to cover as the only reporter. (She’s handed over her “ideas folder” to me containing years’ worth of leads that she never could get around to.)
The Campbellsport News’ goal is to get me to do everything that a small-town news staffer does. Since starting on June 18, I’ve conducted plenty of interviews, written feature stories, snapped and edited photos, proofread news copy and laid out pages. And what’s fun is I don’t have set daily hours. I come when the work needs to be started and leave when it’s finished. It’s rewarding to see the result of our staff’s work every Wednesday morning when the latest issue arrives fresh off the press.
One habit I’m changing during this internship is I was always overly reliant on my digital recorder during interviews. Here in Campbellsport, I’m challenging myself to interview with only a notepad and pen. Admittedly I lose great quotes when my memory fails me mid-frantic-scribble, but otherwise my note-taking has strengthened without the audio to fall back on. I no longer spend an afternoon transcribing 90 minutes of audio, and my sources are more comfortable because they’re unrecorded.
Speaking of sources, everyone I’ve met so far has been very friendly. They’re always happy to interview with me or tell me their name after I snap a candid photo of them at an event. I’ve profiled fascinating people including the owner of a backyard obstacle course, a couple fascinating marathon runners and a tuba player whose body has taken a toll from numerous car accidents and chemical-spraying jobs. As cliché as it is to say, in journalism you really are doing something different every day, so it never feels like a “job.”
My upcoming weeks will throw some unfamiliar challenges at me, like photographing the county fair, covering school board and village board meetings and reporting on sentencing hearings. I’ll have many questions and inevitably some embarrassing moments, but I’m glad I’m learning these things now while I’m still in college. The struggles are much easier to overcome when you have a supportive staff and a town full of delightful residents.
To get your feet wet at a Wisconsin newspaper in summer 2015 as I am doing this year, check out the WNA Foundation Internship Program for more information.








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